The global embedded analytics market is projected to grow at a considerable CAGR of around 10% during the forecast period (2020-2026). The high adoption of embedded analytics owing to its offered advantages is a key factor driving its global market. Embedded analytics is the integration of business intelligence tools and capabilities within business process applications including enterprise resource planning (ERP), marketing automation, and customer relationship management (CRM) among others. The embedded analytics solutions offer intelligence required on the process, in the process, and driving the process. The advanced intelligence taken from this solution enables businesses to make an immediate response to challenges in the business environment. Healthcare, banking & financial services, energy & utilities, IT services, and manufacturing industries are the key use industry of embedded analytics software in their business. An embedded analytics solution can support the retail sector to harness a large number of data gathered through mobile and social media platforms coupled with the data from multiple departments, including sales and inventory to deliver a comprehensive shopping experience to its customers.

Moreover, the emergence of big data and advanced technologies such as AI and ML, rising use of mobile devices, increasing adoption of IoT, and growing adoption of cloud technology is the other factors that are driving the growth of the embedded analytics market across the globe. According to the World Economic Forum, in February 2017, more than 3 billion people were connected to the internet compared to just 2.3 million in 1990. These 3 billion people have been generating data every second, which has led to the growth of big data analytics, in turn, offering growth to the embedded analytics market. However, the integration of analytics with the business application is not suitable for all industry vertical this factor may restrain the growth of the global embedded analytics market.

Segmental Outlook  

The global embedded analytics market is classified on the basis of deployment type, and end-user. Based on the deployment type, the market is segmented into cloud-based and on-premises. On-premises is anticipated to hold considerable market share based on the deployment type. The high adoption of the on-premises embedded analytics solution owing to the security concern is contributing to the high share of the market segment. Based on end-user the market is segmented into BFSI, IT and telecomm, retail, energy and utilities, manufacturing, healthcare, and others. 

BFSI to be considerable segment based on end-user 

BFSI is anticipated to hold considerable market share based on the end-user segment. The high adoption of the embedded analytics software by the BFSI sector to improve their customer experience by offering customization service is a key factor contributing towards the segment growth. Furthermore, the high volume nature of the huge transactions in the BFSI sector created the need to analyze such transactions in order to identify the patterns involved, which in turn has created the demand for the embedded analytics market in the BFSI sector.

Global Embedded Analytics Market Share by End-User, 2019 (%)

Regional Outlook 

The global embedded analytics market is further segmented on the basis of geography including North America, Europe, Asia-Pacific and Rest of the World. North America is anticipated to hold a considerable market share during the forecast period. The presence of advanced IT infrastructure, an increase in the number of end-user verticals for the embedded analytics solution is the major factor attributing to the market share of the region. Further, the presence of key market players such as IBM Corp., Microsoft Corp., and Oracle Corp. in the region is making a considerable contribution to the market share.

Global Embedded Analytics Market Growth, by Region 2020-2026

Asia-Pacific to exhibit considerable growth during the forecast period 2020-2026

Asia-Pacific is estimated to witness significant growth in the market during the forecast period owing to the increasing use of IoT and AI in the region. The growing retail sector in the emerging economies of Asia-Pacific such as India, China, and South Korea among others is further driving the growth o the embedded analytics market in Asia-Pacific.

Market Players Outlook

 The major players of the embedded analytics market include IBM Corp., Microsoft Corp., SAP SE, SAS Institute Inc., MicroStrategy Inc., Oracle Corp., Tableau Software, TIBCO Software (Vista Equity Partners), Birst, Inc. (Infor Inc.), Logi Analytics, Inc., and so on. These players are actively adopting different growth strategies such as new product launch, partnerships, collaboration, and mergers and acquisition among others to remain competitive in the market place. In June 2020, Yellowfin International had released version 9.2 with capabilities that transform embedded BI and analytical app development. In addition, the company has expanded its integrated set of embedded tools to facilitate the users in creating compelling embedded analytics experiences for its customers with a minimum amount of effort and coding. Yellowfin components are fully extensible to meet developers’ needs. 

The Report Covers

• Market value data analysis of 2019 and forecast to 2026.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global embedded analytics market. Based on the availability of data, information related to the products, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.