Energy Bar Market

Global Energy Bar Market Size, Share & Trends Analysis Report by Nature (Organic and Conventional), by Type (Protein Bar, Endurance Bar, Fiber Bar, Carbohydrate Bar, and Cereal Bar), and by Distribution Channel (Online Retail Channel and Offline Retail Channel) Forecast (2022-2028)
    Update Available - Forecast 2024-2030   

Published: Jul 2023 | Report Code: OMR2026437 | Category : Nutraceuticals & Functional Foods | Delivery Format: /

The global energy bar market is anticipated to grow at a significant CAGR of 5.1% during the forecast period. Increasing gym culture globally is expected to propel the growth of energy bars. Gym cultures is increasingly becoming popular as gym membership have increased with a higher late in last 10 years. Therefore, performance nutrition foods such as energy bars are gaining popularity among millennial are known to be more involved in fitness activates. Energy bars provide instant energy due to protein and added carbohydrates content which makes them an ideal choice for pre & post-workout meals for gym members. The evolving need for carbohydrates, fats, and proteins in convenient and healthy on-the-go snack as a meal replacement is further accelerating the market growth. Energy bar manufacturers are focusing more on their product application and manufacturing the products as per the different needs. For instance, in 2020, Vestige launched Enerva Energy Snack Bar which intend to replace the junk-food breaks during online meetings, trainings, studies, and post-exercise with a healthy snacking option. The snack bar is made of healthy and nutritious ingredients including almonds, soybean, whey protein, honey, raisins, milk, dark chocolate, and peanuts that delivers instant energy and taste.

Impact of COVID-19 Pandemic on Global Energy BarMarket

The COVID-19 pandemic has enforced a shift towards a healthier lifestyle among people which has made them more conscious about their diet and fitness regimen. This factor has positively impacted the growth of energy bar during COVID 19 pandemic. Even after Disruption in manufacturing and supply chain, the global energy bar market experienced an increasing growth during the period in the light of importance of good health. Increasing demand of energy bar was attributed to its convince, storing and easy provision for nutrition and energy requirements.

Segmental Outlook 

The global energy bar market is segmented based on the nature, type, and distribution channel. Based on the nature, the market is segmented into organic and conventional. Based on the type, the market is sub-segmented into the protein bar, endurance bar, fiber bar, carbohydrate bar, and cereal bar. On the basis of distribution channel, the market is categorized into online retail channel and offline retail channel. The above-mentioned segments can be customized as per the requirements. 

Global Energy Bar Market Share by Type, 2021 (%)

Global Energy Bar Market Share by Type

The Protein Bar Segment is Expected to Hold a Considerable Share in the Global Energy Bar Market

On the basis of types, the protein bar sub-segment is expected to have a dominating market share owing to increasing consumers' preference for portable energy bar with high source of protein. Consumers’ preferences are changing towards healthy snack that is easy to carry and supports in restoring protein deficiencies in the body. Protein bars contain rich in high protein when compared to other energy bars. They are commonly intended for weightlifters and athletes as they offer benefits such as muscle-enhancing proteins however, they also provide other benefits such as helps to lower down the cholesterol, blood pressure, and triglycerides. Furthermore, people who prefer protein bars are now inclining towards more natural protein sources with no additives. Plant protein is gradually becoming preferred option for people with an active and busy lifestyle. Manufacturers in the market are increasingly promoting their products with natural protein to carter this demand. For instance, in 2020, NestléD launched a new range of its YES! snack bars. Each snack bar contains 10 grams of plant protein from a delicious natural combination of nuts and peas. The protein bars are made of wholesome ingredients, are high in fiber, use no artificial colors or preservatives, are gluten free and suitable for vegetarians.

Regional Outlooks

The global energy bar market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East &Africa, and Latin America).  The market can be analyzed for particular region or country level as per the requirement.

Global Energy Bar Market Growth, by region 2022-2028

Global Energy Bar Market Growth, by region

The Asia-Pacific Region Is Anticipated to Hold a Prominent Share in the Global Energy Bar Market

Asia-Pacific region is anticipated to hold a prominent share in the global energy bar market. This mounting demand is attributed to growing awareness of health, fitness, and wellbeing among people in countries like India which are driving them to adopt healthy eating habits. The increasing awareness around fitness and physical health for overall wellbeing is transforming the energy Bar Industry in India. India has a large untapped market of energy bar as only small startups were forayed in this market, however with increasing demand due to consumer awareness; many large companies are now showing an interest in this category. For instance, Numix Industries Pvt. Ltd., is emerging as a go to co-manufacturer of bars in India. Numix nutrition bars co-manufacturing facility in India has world-class operations and has diverse ready-product list of nutrition bars that are FSSAI approved. The facility has fully equipped labs with amenities for macro and micro tests, and accelerated shelf-life stability tests.

Market Players Outlook

The major companies serving the global Energy Bar market include Brighter Foods, Clif Bar & Co., General Mills Inc., Sproutlife Foods Pvt. Ltd., Verb Energy, Inc., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers & acquisitions, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in 2020, General Mills, Inc.’s launched Packed, a sustained energy bar. This new energy bar is formulated with combinations of almonds, sunflower seeds, pumpkin seeds, peanuts, cranberries, and blueberries. The company launched the bar in two varieties, peanut butter and cranberry, almond butter, and blueberry. 

The Report Covers

  • Market value data analysis of 2020 and forecast to 2027.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global energy barmarket. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • Competitive strategies by identifying ‘who-stands-where’ in the market.

1. Report Summary

Current Industry Analysis and Growth Potential Outlook

Impact of COVID-19 on the Global Energy Bar Market

Recovery Scenario of Global Energy Bar Market

1.1. Research Methods and Tools

1.2. Market Breakdown

1.2.1. By Segments

1.2.2. BY Region

2. Market Overview and Insights

2.1. Scope of the Report

2.2. Analyst Insight & Current Market Trends

2.2.1. Key Findings

2.2.2. Recommendations

2.2.3. Conclusion

3. Competitive Landscape

3.1. Brighter Foods

3.1.1. Overview

3.1.2. Financial Analysis 

3.1.3. SWOT Analysis

3.1.4. Recent Developments

3.2. Clif Bar & Co.

3.2.1. Overview

3.2.2. Financial Analysis 

3.2.3. SWOT Analysis

3.2.4. Recent Developments

3.3. General Mills Inc. 

3.3.1. Overview

3.3.2. Financial Analysis 

3.3.3. SWOT Analysis

3.3.4. Recent Developments

3.4. Sproutlife Foods Private Ltd. (yogabar)

3.4.1. Overview

3.4.2. Financial Analysis 

3.4.3. SWOT Analysis

3.4.4. Recent Developments

3.5. Verb Energy, Inc.

3.5.1. Overview

3.5.2. Financial Analysis 

3.5.3. SWOT Analysis

3.5.4. Recent Developments

3.6. Key Strategy Analysis

3.7. Impact of Covid-19 on Key Players

4. Market Segmentation

4.1. Global Energy Bar Marketby Nature

4.1.1. Organic

4.1.2. Conventional

4.2. Global Energy Bar Marketby Type

4.2.1. Protein Bar

4.2.2. Endurance Bar

4.2.3. Fiber Bar

4.2.4. Carbohydrate Bar

4.2.5. Cereal Bar

4.3. Global Energy Bar Market by Distribution Channel

4.3.1. Online Retail Channel 

4.3.2. Offline Retail Channel 

5. Regional Analysis

5.1. North America

5.1.1. United States

5.1.2. Canada

5.2. Europe

5.2.1. UK

5.2.2. Germany

5.2.3. Italy

5.2.4. Spain

5.2.5. France

5.2.6. Rest of Europe 

5.3. Asia-Pacific

5.3.1. China

5.3.2. India

5.3.3. Japan

5.3.4. South Korea

5.3.5. Rest of Asia-Pacific 

5.4. Rest of the World

6. Company Profiles 

6.1. Aurora Intelligent Nutrition

6.2. BellRing Brands, Inc.

6.3. Built Brands, LLC

6.4. EAT Anytime

6.5. FITSHIT Health Solutions Pvt. Ltd.

6.6. Fullwell Mill Ltd.

6.7. (Larabar)

6.8. General Mills Inc. (Nature Valley)

6.9. Gourisgoodies.com

6.10. Hero Group

6.11. Kellogg Co.

6.12. KIND LLC

6.13. Livvel Wellness Solutions Pvt. Ltd.

6.14. Natural Balance Foods

6.15. NELLSON ANAHEIM

6.16. OTE SPORTS LTD.

6.17. PEPSICO UNITED STATES (Health Warrior)

6.18. Power Crunch

6.19. Rinebars

6.20. Simply Good Foods USA, Inc.

6.21. StayfitEnterprize Pvt. Ltd.

6.22. SternLife GmbH & Co. KG

6.23. YourBarFactory Europe

1. GLOBAL ENERGY BAR MARKET RESEARCH AND ANALYSIS BY NATURE, 2021-2028 ($ MILLION)

2. GLOBALORGANIC ENERGY BAR MARKETMARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

3. GLOBAL CONVENTIONAL ENERGY BAR MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

4. GLOBAL ENERGY BAR MARKET RESEARCH AND ANALYSIS BY TYPE, 2021-2028 ($ MILLION)

5. GLOBAL PROTEIN BAR MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

6. GLOBAL ENDURANCE BAR MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

7. GLOBAL FIBER BAR MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

8. GLOBAL CARBOHYDRATE BAR MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

9. GLOBAL CEREAL BAR MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

10. GLOBAL ENERGY BAR MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

11. GLOBAL ENERGY BAR BY ONLINE RETAIL CHANNEL MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

12. GLOBAL ENERGY BAR BY OFFLINE RETAIL CHANNEL MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

13. GLOBAL ENERGY BAR MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2021-2028 ($ MILLION)

14. NORTH AMERICAN ENERGY BAR MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)

15. NORTH AMERICAN ENERGY BAR MARKET RESEARCH AND ANALYSIS BY NATURE, 2021-2028 ($ MILLION)

16. NORTH AMERICAN ENERGY BAR MARKET RESEARCH AND ANALYSIS BY TYPE, 2021-2028 ($ MILLION)

17. NORTH AMERICAN ENERGY BAR MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

18. EUROPEAN ENERGY BAR MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)

19. EUROPEAN ENERGY BAR MARKET RESEARCH AND ANALYSIS BY NATURE, 2021-2028 ($ MILLION)

20. EUROPEAN ENERGY BAR MARKET RESEARCH AND ANALYSIS BY TYPE, 2021-2028 ($ MILLION)

21. EUROPEAN ENERGY BAR MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

22. ASIA-PACIFIC ENERGY BAR MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)

23. ASIA-PACIFIC ENERGY BAR MARKET RESEARCH AND ANALYSIS BY NATURE, 2021-2028 ($ MILLION)

24. ASIA-PACIFIC ENERGY BAR MARKET RESEARCH AND ANALYSIS BY TYPE, 2021-2028 ($ MILLION)

25. ASIA-PACIFIC ENERGY BAR MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

26. REST OF THE WORLD ENERGY BAR MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)

27. REST OF THE WORLD ENERGY BAR MARKET RESEARCH AND ANALYSIS BY NATURE, 2021-2028 ($ MILLION)

28. REST OF THE WORLD ENERGY BAR MARKET RESEARCH AND ANALYSIS BY TYPE, 2021-2028 ($ MILLION)

29. REST OF THE WORLD ENERGY BAR MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

1. IMPACT OF COVID-19 ON GLOBAL ENERGY BAR MARKET, 2021-2028 ($ MILLION)

2. IMPACT OF COVID-19 ON GLOBAL ENERGY BAR MARKET BY SEGMENT, 2021-2028 ($ MILLION)

3. RECOVERY OF GLOBAL ENERGY BAR MARKET, 2022-2028 (%)

4. GLOBAL ENERGY BAR MARKET SHARE BY NATURE, 2021 VS 2028 (%)

5. GLOBAL ORGANIC ENERGY BAR MARKETSHARE BY GEOGRAPHY, 2021 VS 2028 (%)

6. GLOBAL CONVENTIONAL ENERGY BAR MARKETSHARE BY GEOGRAPHY, 2021 VS 2028 (%)

7. GLOBAL ENERGY BAR MARKET SHARE BY TYPE, 2021 VS 2028 (%)

8. GLOBAL PROTEIN BAR MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

9. GLOBAL ENDURANCE BAR MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

10. GLOBAL FIBER BARMARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

11. GLOBAL CARBOHYDRATE BARMARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

12. GLOBAL CEREAL BAR MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

13. GLOBAL ENERGY BAR MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

14. GLOBAL ENERGY BAR MARKET SHARE BY DISTRIBUTION CHANNEL, 2021 VS 2028 (%)

15. GLOBAL ENERGY BAR BY ONLINE RETAIL CHANNEL MARKETSHARE BY GEOGRAPHY, 2021 VS 2028 (%)

16. GLOBAL ENERGY BAR BY OFFLINE RETAIL CHANNELMARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

17. US ENERGY BAR MARKET SIZE, 2021-2028 ($ MILLION)

18. CANADA ENERGY BAR MARKET SIZE, 2021-2028 ($ MILLION)

19. UK ENERGY BAR MARKET SIZE, 2021-2028 ($ MILLION)

20. FRANCE ENERGY BAR MARKET SIZE, 2021-2028 ($ MILLION)

21. GERMANY ENERGY BAR MARKET SIZE, 2021-2028 ($ MILLION)

22. ITALY ENERGY BAR MARKET SIZE, 2021-2028 ($ MILLION)

23. SPAIN ENERGY BAR MARKET SIZE, 2021-2028 ($ MILLION)

24. REST OF EUROPE ENERGY BAR MARKET SIZE, 2021-2028 ($ MILLION)

25. INDIA ENERGY BAR MARKET SIZE, 2021-2028 ($ MILLION)

26. CHINA ENERGY BAR MARKET SIZE, 2021-2028 ($ MILLION)

27. JAPAN ENERGY BAR MARKET SIZE, 2021-2028 ($ MILLION)

28. SOUTH KOREA ENERGY BAR MARKET SIZE, 2021-2028 ($ MILLION)

29. REST OF ASIA-PACIFIC ENERGY BAR MARKET SIZE, 2021-2028 ($ MILLION)

30. REST OF THE WORLD ENERGY BAR MARKET SIZE, 2021-2028 ($ MILLION)