Enterprise Artificial Intelligence Market
Enterprise Artificial Intelligence Market Size, Share & Trends Analysis Report by Component (Solution, and Services), by Technology (Machine learning and deep learning, and Natural Language Processing (NLP)), by Application (Security and Risk Management, Marketing Management, Customer Support and Experience, Human Resource and Recruitment Management, Analytics Application, and Process Automation), and by Deployment Type (Cloud, and On-Premises) and by Organization (Large Enterprises, and Small And Medium Enterprises) Forecast Period (2024-2031)
Enterprise artificial intelligence (AI) market is anticipated to grow at a CAGR of 27.6% during the forecast period (2024-2031). The global enterprise AI market is attributed to advancements in AI technology, the increasing availability of data, and the demand for improved business efficiency and competitiveness. Enterprises are adopting AI owing to advancements in machine learning, deep learning, natural language processing, big data analytics, and IoT integration. AI-powered automation solutions help streamline tasks, reduce errors, and provide personalized offerings. Additionally, AI offers cost savings, scalability, and the ability to differentiate in the market through innovation. Supportive regulatory frameworks and ethical guidelines are also driving the adoption of AI, fostering an environment that encourages innovation.
Market Dynamics
Increased Data Availability
The growing data availability from IoT devices, social media, and business operations is transforming AI systems, enabling enterprises to gain insights, automate processes, and improve decision-making. In May 2024, Google Cloud Consulting launched the Generative AI Ops service aims to assist enterprises in transitioning new AI workloads into production. The service provides a team of experts to assist companies in navigating the complex process of generative AI systems design, large language model architectures, and prompt engineering.
Increased Innovation and Competitive edges
By promoting rapid development of products and process optimization, generative AI can increase innovation and provide businesses a competitive edge which is promoting enterprises to adopt AI solutions. To cater to the demand of enterprise, in May 2023, Cognizant launched Cognizant Neuro AI, an enterprise-wide platform designed to accelerate the adoption of generative AI technology. The platform uses Cognizant’s consulting, advisory, ecosystem partnership, digital studios, solutions, and delivery capabilities to help clients transition into the era of generative AI. It guides firms through the journey of understanding, consuming, and customizing AI models.
Market Segmentation
- Based on components, the market is segmented into solutions, and services.
- Based on technology, the market is segmented into machine learning, deep learning, and natural language processing (NLP).
- Based on application, the market is segmented into security and risk management, marketing management, customer support and experience, human resource and recruitment management, analytics application, and process automation.
- Based on deployment, the market is segmented into clouds, and on-premises.
- Based on organization, the market is segmented into large enterprises and small and medium enterprises.
Cloud-based is Projected to Emerge as the Largest Segment
The high demand for deployment of sophisticated, effective, and scalable AI applications by enterprises, owing to technological developments in deep learning methods, hardware, and AI algorithms is a key factor contributing to the high share of this market segment. In November 2023, NeevCloud launched India's first AI SuperCloud, aiming to make the country self-reliant on AI and supercomputing by 2026. The company deployed AI cloud infrastructure with 40,000 GPUs and $1.5 billion worth of storage, democratizing access to AI and supercomputing for enterprises and startups.
Large Enterprises Sub-segment to Hold a Considerable Market Share
Good customer experience is vital for large enterprises to operate, AI enhances customer experience by developing personalized experiences, resulting in increased satisfaction and loyalty, a crucial competitive advantage. The high adoption of enterprise AI by large enterprises drives the growth of this market segment. In August 2023, Google unveiled new AI chips, an enterprise-scale tool for watermarking and identifying images, and partnerships with General Motors and Estee Lauder Companies at its Google Next conference, aiming to bring AI technology to large businesses.
Regional Outlook
The global enterprise AI market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).
Global Enterprise AI Market Growth by Region 2024-2031
North America Holds Major Market Share
The Government initiatives and supportive regulatory frameworks are promoting the widespread adoption of AI technologies across various sectors. For instance, in November 2023, the US Department of State unveiled its first-ever enterprise AI strategy, establishing a centralized vision for AI innovation, infrastructure, policy, governance, and culture. The strategy aims to ensure the ethical and responsible use of AI, including protecting data security and privacy, while leveraging AI for public diplomacy, language translation, and more.
Market Players Outlook
*Note: Major Players Sorted in No Particular Order.
The major companies serving the enterprise AI market include Accenture PLC, IBM Corp., Microsoft Corp., Oracle Corp., and Siemens AG among others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers and acquisitions to stay competitive in the market. For instance, in February 2024, Wipro launched the Wipro Enterprise AI-Ready Platform, a service that enables clients to create fully integrated, customized AI environments. The platform uses IBM's Watsonx AI and data platform to accelerate AI adoption and enhance operations. The partnership between Wipro and IBM aims to build joint solutions for robust, integrated, and enterprise-ready AI solutions.
The Report Covers
- Market value data analysis of 2023 and forecast to 2031.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global enterprise AI market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Key Company Analysis
3.2. Accenture PLC
3.2.1. Overview
3.2.2. Financial Analysis
3.2.3. SWOT Analysis
3.2.4. Recent Developments
3.3. IBM Corp.
3.3.1. Overview
3.3.2. Financial Analysis
3.3.3. SWOT Analysis
3.3.4. Recent Developments
3.4. Microsoft Corp.
3.4.1. Overview
3.4.2. Financial Analysis
3.4.3. SWOT Analysis
3.4.4. Recent Developments
3.5. Key Strategy Analysis
4. Market Segmentation
4.1. Global Enterprise Artificial Intelligence Market by Component
4.1.1. Solution
4.1.2. Services
4.1.2.1. Professional Services
4.1.2.2. Managed Services
4.2. Global Enterprise Artificial Intelligence Market by Technology
4.2.1. Machine Learning and Deep Learning
4.2.2. Natural Language Processing (NLP)
4.3. Global Enterprise Artificial Intelligence Market by Application
4.3.1. Security and Risk Management
4.3.2. Marketing Management
4.3.3. Customer Support And Experience
4.3.4. Human Resource And Recruitment Management
4.3.5. Analytics Application
4.3.6. Process Automation
4.4. Global Enterprise Artificial Intelligence Market by Deployment Type
4.4.1. Cloud
4.4.2. On-premises
4.5. Global Enterprise Artificial Intelligence Market by Organization
4.5.1. Large Enterprises
4.5.2. Small And Medium Enterprises
5. Regional Analysis
5.1. North America
5.1.1. United States
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
5.4.1. Latin America
5.4.2. Middle East and Africa
6. Company Profiles
6.1. Adobe Inc.
6.2. Amazon Web Services, Inc.
6.3. Baidu Inc.
6.4. C3.ai, Inc.
6.5. Cisco Systems, Inc.
6.6. Cloudera, Inc.
6.7. DataRobot, Inc.
6.8. Hewlett Packard Enterprise Co.
6.9. Intel Corp.
6.10. NVIDIA Corp.
6.11. OpenAI
6.12. Oracle Corp.
6.13. Palantir Technologies Inc.
6.14. Salesforce, Inc.
6.15. SAP SE
6.16. Siemens AG
6.17. Wipro Ltd.
1. Global Enterprise Artificial Intelligence Market Research And Analysis By Component, 2023-2031 ($ Million)
2. Global Enterprise Artificial Intelligence Solution Market Research And Analysis By Region, 2023-2031 ($ Million)
3. Global Enterprise Artificial Intelligence Services Market Research And Analysis By Region, 2023-2031 ($ Million)
4. Global Enterprise Artificial Intelligence Market Research And Analysis By Technology, 2023-2031 ($ Million)
5. Global Enterprise Artificial Intelligence By Machine Learning And Deep Learning Market Research And Analysis By Region, 2023-2031 ($ Million)
6. Global Enterprise Artificial Intelligence By Natural Language Processing Market Research And Analysis By Region, 2023-2031 ($ Million)
7. Global Enterprise Artificial Intelligence Market Research And Analysis By Application, 2023-2031 ($ Million)
8. Global Enterprise Artificial Intelligence For Security And Risk Management Market Research And Analysis By Region, 2023-2031 ($ Million)
9. Global Enterprise Artificial Intelligence For Marketing Management Market Research And Analysis By Region, 2023-2031 ($ Million)
10. Global Enterprise Artificial Intelligence For Customer Support And Experience Market Research And Analysis By Region, 2023-2031 ($ Million)
11. Global Enterprise Artificial Intelligence For Human Resource And Recruitment Management Market Research And Analysis By Region, 2023-2031 ($ Million)
12. Global Enterprise Artificial Intelligence For Analytics Application Market Research And Analysis By Region, 2023-2031 ($ Million)
13. Global Enterprise Artificial Intelligence For Process Automation Market Research And Analysis By Region, 2023-2031 ($ Million)
14. Global Enterprise Artificial Intelligence Market Research And Analysis By Deployment Type, 2023-2031 ($ Million)
15. Global Cloud-Based Enterprise Artificial Intelligence Market Research And Analysis By Region, 2023-2031 ($ Million)
16. Global On-Premises Enterprise Artificial Intelligence Market Research And Analysis By Region, 2023-2031 ($ Million)
17. Global Enterprise Artificial Intelligence Market Research And Analysis By Organization, 2023-2031 ($ Million)
18. Global Enterprise Artificial Intelligence For Large Enterprises Market Research And Analysis By Region, 2023-2031 ($ Million)
19. Global Enterprise Artificial Intelligence For Small And Medium Enterprises Market Research And Analysis By Region, 2023-2031 ($ Million)
20. Global Enterprise Artificial Intelligence Market Research And Analysis By Region, 2023-2031 ($ Million)
21. North American Enterprise Artificial Intelligence Market Research And Analysis By Country, 2023-2031 ($ Million)
22. North American Enterprise Artificial Intelligence Market Research And Analysis By Component, 2023-2031 ($ Million)
23. North American Enterprise Artificial Intelligence Market Research And Analysis By Delivery Mode Type, 2023-2031 ($ Million)
24. North American Enterprise Artificial Intelligence Market Research And Analysis By Application, 2023-2031 ($ Million)
25. North American Enterprise Artificial Intelligence Market Research And Analysis By Deployment Type, 2023-2031 ($ Million)
26. North American Enterprise Artificial Intelligence Market Research And Analysis By Organization, 2023-2031 ($ Million)
27. European Enterprise Artificial Intelligence Market Research And Analysis By Country, 2023-2031 ($ Million)
28. European Enterprise Artificial Intelligence Market Research And Analysis By Component, 2023-2031 ($ Million)
29. European Enterprise Artificial Intelligence Market Research And Analysis By Delivery Mode Type, 2023-2031 ($ Million)
30. European Enterprise Artificial Intelligence Market Research And Analysis By Application, 2023-2031 ($ Million)
31. European Enterprise Artificial Intelligence Market Research And Analysis By Deployment Type, 2023-2031 ($ Million)
32. European Enterprise Artificial Intelligence Market Research And Analysis By Organization, 2023-2031 ($ Million)
33. Asia-Pacific Enterprise Artificial Intelligence Market Research And Analysis By Country, 2023-2031 ($ Million)
34. Asia-Pacific Enterprise Artificial Intelligence Market Research And Analysis By Component, 2023-2031 ($ Million)
35. Asia-Pacific Enterprise Artificial Intelligence Market Research And Analysis By Delivery Mode Type, 2023-2031 ($ Million)
36. Asia-Pacific Enterprise Artificial Intelligence Market Research And Analysis By Application, 2023-2031 ($ Million)
37. Asia-Pacific Enterprise Artificial Intelligence Market Research And Analysis By Deployment Type, 2023-2031 ($ Million)
38. Asia-Pacific Enterprise Artificial Intelligence Market Research And Analysis By Organization, 2023-2031 ($ Million)
39. Rest Of The World Enterprise Artificial Intelligence Market Research And Analysis By Region, 2023-2031 ($ Million)
40. Rest Of The World Enterprise Artificial Intelligence Market Research And Analysis By Component, 2023-2031 ($ Million)
41. Rest Of The World Enterprise Artificial Intelligence Market Research And Analysis By Delivery Mode Type, 2023-2031 ($ Million)
42. Rest Of The World Enterprise Artificial Intelligence Market Research And Analysis By Application, 2023-2031 ($ Million)
43. Rest Of The World Enterprise Artificial Intelligence Market Research And Analysis By Deployment Type, 2023-2031 ($ Million)
44. Rest Of The World Enterprise Artificial Intelligence Market Research And Analysis By Organization, 2023-2031 ($ Million)
1. Global Enterprise Artificial Intelligence Market Share By Component, 2023 Vs 2031 (%)
2. Global Enterprise Artificial Intelligence Solution Market Share By Region, 2023 Vs 2031 (%)
3. Global Enterprise Artificial Intelligence Services Market Share By Region, 2023 Vs 2031 (%)
4. Global Enterprise Artificial Intelligence Market Share By Delivery Mode Type, 2023 Vs 2031 (%)
5. Global Enterprise Artificial Intelligence By Machine Learning And Deep Learning Market Share By Region, 2023 Vs 2031 (%)
6. Global Enterprise Artificial Intelligence By Natural Language Processing Market Share By Region, 2023 Vs 2031 (%)
7. Global Enterprise Artificial Intelligence Market Share By Application, 2023 Vs 2031 (%)
8. Global Enterprise Artificial Intelligence For Security And Risk Management Market Share By Region, 2023 Vs 2031 (%)
9. Global Enterprise Artificial Intelligence For Marketing Management Market Share By Region, 2023 Vs 2031 (%)
10. Global Enterprise Artificial Intelligence For Human Resource And Recruitment Management Market Share By Region, 2023 Vs 2031 (%)
11. Global Enterprise Artificial Intelligence For Analytics Application Market Share By Region, 2023 Vs 2031 (%)
12. Global Enterprise Artificial Intelligence For Process Automation Market Share By Region, 2023 Vs 2031 (%)
13. Global Enterprise Artificial Intelligence Market Share By Deployment Type, 2023 Vs 2031 (%)
14. Global Cloud-Based Enterprise Artificial Intelligence Market Share By Region, 2023 Vs 2031 (%)
15. Global On-Premises Enterprise Artificial Intelligence Market Share By Region, 2023 Vs 2031 (%)
16. Global Enterprise Artificial Intelligence Market Share By Organization, 2023 Vs 2031 (%)
17. Global Enterprise Artificial Intelligence By Large Enterprises Market Share By Region, 2023 Vs 2031 (%)
18. Global Enterprise Artificial Intelligence By Small And Medium Enterprises Market Share By Region, 2023 Vs 2031 (%)
19. Global Enterprise Artificial Intelligence Market Share By Region, 2023 Vs 2031 (%)
20. US Enterprise Artificial Intelligence Market Size, 2023-2031 ($ Million)
21. Canada Enterprise Artificial Intelligence Market Size, 2023-2031 ($ Million)
22. UK Enterprise Artificial Intelligence Market Size, 2023-2031 ($ Million)
23. France Enterprise Artificial Intelligence Market Size, 2023-2031 ($ Million)
24. Germany Enterprise Artificial Intelligence Market Size, 2023-2031 ($ Million)
25. Italy Enterprise Artificial Intelligence Market Size, 2023-2031 ($ Million)
26. Spain Enterprise Artificial Intelligence Market Size, 2023-2031 ($ Million)
27. Rest Of Europe Enterprise Artificial Intelligence Market Size, 2023-2031 ($ Million)
28. India Enterprise Artificial Intelligence Market Size, 2023-2031 ($ Million)
29. China Enterprise Artificial Intelligence Market Size, 2023-2031 ($ Million)
30. Japan Enterprise Artificial Intelligence Market Size, 2023-2031 ($ Million)
31. South Korea Enterprise Artificial Intelligence Market Size, 2023-2031 ($ Million)
32. Rest Of Asia-Pacific Enterprise Artificial Intelligence Market Size, 2023-2031 ($ Million)
33. Latin America Enterprise Artificial Intelligence Market Size, 2023-2031 ($ Million)
34. Middle East And Africa Enterprise Artificial Intelligence Market Size, 2023-2031 ($ Million)
