The global market for ECM is projected to have considerable CAGR of around 11.5% during the forecast period. The market growth is attributed to various pivotal factors such as the growing demand for cloud-based ECM services associated with growing demand from small-medium sized enterprises (SMEs) across the globe. ECM system is designed to contain unstructured information such as drawings, files, and images. Its purpose is the delivery of the right content to the right person at the right time, and in the right context. The companies are adopting ECM solutions to organize their large volume of non-structured content and to make this information more accessible for users and these systems communicate with relational database backed solutions through a single interface. Moreover, a significant concern lies in dependence on traditional IT systems and technologies for the management of large amount of enterprise content, therefore creating significant demand of ECM solution across various enterprise.

Segmental Outlook  

The global ECM market is segmented based on deployment and industry. Based on the deployment, the market is further classified into cloud-based and on-premises. On the basis of industry the market is further segregated into BFSI, manufacturing, healthcare, government, IT & telecom, retail & e-commerce and others. Moreover, IT & telecom industry have considerable growth owing to growing demand to manage IT infrastructure such as data center infrastructure content. In addition, the growing demand for constant inspection, monitoring, and maintenance of components of the telecommunications network is driving the market growth in IT & telecom industry. 

Global ECM Market Share by Industry, 2019 (%)

Global ECM market to be driven by Energy & Utilities

Among deployment, The cloud-based segment is projected to have considerable growth owing to the growing demand of cloud-based ECM solutions across various enterprises. Cloud-based ECM requires no hardware other than mobile devices, tablets, or personal computers and can be easily scalable to fit the demand of an organization. On-premise ECM requires a substantial initial investment to purchase and maintain the necessary hardware to run the ECM software, whereas, ECM Cloud system does not require any investment on specific hardware. Apart from this, SMEs with standard ECM requirements and low complexity are known to have a better experience with cloud-based systems. So, small and medium enterprises can easily access and afford ECM solutions. While, licensed-based software is expensive when compared to subscription-based solutions, the introduction of innovative cloud-based/subscription-based ECM solutions will, in turn, be beneficial as well as encourage small-sized enterprises to adopt the solutions.

Regional Outlook 

Geographically, the global ECM market is further classified into North America, Europe, Asia-Pacific and the Rest of the World. Asia-Pacific is estimated to have considerable market growth in the global market during the forecast period. The market growth is attributed to the significant adoption of ECM solutions by SMEs in economies such as China, Japan, India, South Korea, Thailand, and Australia. Further, growth in the industry vertical in these countries and increasing awareness toward the advantage of content management is also driving the market growth. 

Global ECM Market Growth, by Region 2020-2026

North America to hold a considerable share in the global ECM market

Geographically, North America is projected to hold a significant market share in the global ECM market. Major economies which are anticipated to contribute to the North America ECM market are the US and Canada. North America is dominating the ECM market owing to wide adoption of ECM solutions, significant presence of ECM vendors and growing government support. Additionally, the surging demand for ECM solutions by various industry verticals such as BFSI, manufacturing, government, and IT & telecom, which are growing significantly in the region, is further driving the market growth. ECM solution is an important tool and plays a vital role in handling critical content information as well as managing large content in various industry verticals. ECM solution reduces the operational and maintenance costs, and thus improves the overall return on asset, owing to which, there is increasing adoption of ECM solutions in the above-mentioned industry verticals; thereby, spurring the growth of the regional ECM industry.

Market Players Outlook

The key players in the ECM market contributing significantly by providing different types of products and increasing their geographical presence across the globe. The key players of the market include Microsoft Corp., Oracle Corp., IBM Corp., SAP SE, Open Text Corp., and others. These market players adopt various strategies such as partnerships, collaborations, product launch,mergers, and acquisitions to sustain a significant position in the market.

The Report Covers

• Market value data analysis of 2019 and forecast to 2026.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global ECM market. Based on the availability of data, information related to pipeline products, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.