The European cold and flu supplements market is anticipated to grow at a CAGR of 6.2% during the forecast period. The increasing health concerns coupled with the rising purchasing power of the population across the country are the main driving factors contributing to the growing market shares. Additionally, due to the rising preference for natural products, the supplements that are based on natural herbs such as chinacea, garlic, elderberry, turmeric, and ginkgo are witnessing considerable growth in demand across the region. 

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Furthermore, the recent outbreak of COVID-19 from china has also significantly increased the demand for preventive supplements across the region. With the increasing cases of COVID-19 population is becoming more and more concerned regarding their immunity, hence, driving the sales of immunity-boosting supplements.

The European cold and flu supplements market is segmented based on product type into natural molecules, herbal extracts, and vitamins & minerals. Based on the form, the market is sub-segmented into tablets & capsules, powder, and liquid. The vitamins & minerals segment is estimated to contribute a significant share in the market. Vitamin C and Zinc are two of the most common products of this segment. Moreover, cold and flu herbal extract products are expected to exhibit considerable growth during the forecast period. 

Some of the key players of the European cold and flu supplements market include Amway Corp., Ezyleaf Nutrition, GlaxoSmithKline plc, Vitabiotics Ltd., and others. The market players are considerably contributing to the market growth by adopting various strategies including mergers, and acquisitions, collaborations to stay competitive in the market. 

Research Methodology

The market study of the European cold and flu supplements market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report is intended for pharmaceutical companies, supplement manufacturers, distributors, research institutes, industry experts & associates, government organizations, regulatory bodies, and other market participants for overall market analysis and competitive analysis. The report provides an in-depth analysis of market size, products offered by the companies, and future market opportunities. The report will serve as a source for a 360-degree analysis of the market thoroughly delivering insights into the market for making better business decisions.

Market Segmentation

1. Europe Cold and Flu Supplements Market Research and Analysis by Product Type

The Report Covers

• Comprehensive research methodology of the European cold and flu supplements market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the European cold and flu supplements market.
• Insights about market determinants are stimulating the European cold and flu supplements market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.