European e-commerce industry is estimated to see a CAGR of 17.0% during the period (2019-2025). The European e-commerce industry has been growing considerably owing to the increasing number of internet users, busy lifestyles of consumers, considerable penetration of mobile devices, and government digitalization initiatives, such as EU4Digital and Digital Europe programme. These factors are contributing to leverage e-commerce industry in the region. As per the Eurostat, in 2019, 71.0% of the internet users in EU shopped online. Increasing preference for buying clothes and sports goods and household items through online platforms has been witnessed in the region. For instance, in 2019, most popular online purchases by a large number of online shopper in EU-28 include clothes and sports goods (65.0%), travel and holiday accommodation (54.0%), household goods (46.0%), tickets for events (41.0%) and books, magazines, and newspapers (33.0%). The largest increases (15 % or more) during the period, 2014 and 2019 were recorded in Spain, Lithuania, Czechia, Poland, Estonia, Slovenia, Hungary, and Croatia.

European e-commerce industry report is segmented into electronics, apparel, healthcare, pharmaceuticals, and nutritional products, beauty and personal care, and others. Healthcare, pharmaceuticals, and nutritional products segment is anticipated to exhibit highest growth in 2020. The demand of vitamins & proteins to maintain immunity level of consumers is a key factor contributing towards the high growth of the market segment. Moreover, the e-commerce market for the beauty & personal care products will grow at the second highest growth in 2020. The high demand of personal care products to maintain hygiene is anticipated to be the key factor contributing towards the growth of the market segment.

COVID-19 outbreak has severely impacted the European countries including Spain, Italy, Germany, France, UK, Turkey, and Switzerland. However, online sales have shown a positive response amid the nationwide lockdown. Most of the Brick and Mortar retail shops were closed as a precautionary measure by the European government through a series of lockdown plans to contain the spread of COVID-19. This, in turn, created significant demand for online shopping of essential and non-essential products such as groceries, clothing and accessories, among other products.

Major e-commerce companies operating in Europe include Amazon, Otto GmbH & Co KG, John Lewis plc, Zalando Group, and E. Leclerc. On 27th May 2020, Otto GmbH & Co KG declared its financial statement during the period, 2019-2020 (up to 29th February 2020). The company successfully increased revenues by 4.8% to nearly $15.8 billion. Pure online revenues increased by 6.2% to nearly $8.9 billion, rising in Germany by 7.5% to nearly $6.3 billion. 

Research Methodology

OMR global recently published a report addressing the impact of COVID-19 on the European e-commerce industry. The study is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data. Different approaches have been worked on to derive the market value and market growth rate. In the report, the analysis of the country is provided by analyzing various regional players, laws and policies, consumer behavior and macro-economic factors. The report includes analysis of different regions and countries and the effect of COVID-19 on e-commerce industry of each respective region. Besides, an expected recovery timeline of the industry will also be included with the best- and worst-case scenario which will aid clients to take their future steps in the decision-making process.

Sources Include

• Financial reports of companies involved in the market
• Whitepapers, research-papers, and news blogs
• Company websites and their product catalog
• Government Organizations Reports

The report provides an in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models.

The Report Covers

• Comprehensive research methodology of European e-commerce industry.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting European e-commerce industry.
• Insights about market determinants which are stimulating European e-commerce industry.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.