The European frozen snacks market is estimated to grow at a CAGR of 7.4% during the forecast period. A significant presence of millennials, expansion of foodservice chains, and increasing launches of new innovative frozen snacks is one of the pivotal factors in accelerating the demand for frozen snacks in the country. In August 2018, Farm Frites, a Potato processor in the Netherlands introduced a new concept for its French fries’ range, known as Shake Your Fries. Under the concept, the consumer can create fries in its specially designed box, the company delivers a spice mix and the consumer can sprinkle it to taste and shake it for the desired result. The company developed Shake Your Fries along with SnackPoint who is working with Farm Frites for nearly 24 years. For the first three months, this concept was available exclusively at all SnackPoint stores in the Netherlands. The younger generation was highly appreciating this concept.

The European frozen snacks market is segmented based on product and distribution channels. Based on the product, the market is classified into pizza, potato fries, puffs, meat snacks, and others. A significant rise in the demand for frozen pizza has been witnessed in the region coupled with the increasing availability of an innovative, gluten-free range of pizzas. For instance, in April 2020, Goodfella’s, manufacturer of frozen pizza in the UK, revealed a new vegan meat pizza that utilizes pea protein for its mince. The Goodfella’s Meatless Mediterranean Pizza features a thin base topped with pea protein mince, red onion, tomato, tomato sauce, salsa verde drizzle, oregano, chargrilled red and yellow peppers. Based on the distribution channel, the market is classified into retail and foodservice chain. 

Based on countries, the market is classified into the UK, Germany, France, Spain, Italy, and the Rest of Europe. Rising consumption of vegan frozen foods has been witnessed in Germany owing to the increasing availability of an innovative range of frozen pizzas. Additionally, emerging demand for frozen foods has also been reported in the UK. As a result, in September 2020, Planty, a UK startup offers a vegan frozen meal home delivery service, gained funding, to deliver frozen meals that are both nutritional and vegan. This shows increasing demand for frozen foods in the country, which in turn, will further accelerate the market growth.

Some key players in the market include Nestlé S.A., CJ CheilJedang Corp., Dr. August Oetker Nahrungsmittel KG, and Südzucker AG. Mergers and acquisitions. In July 2020, Tyson Foods, Inc., revealed a line of chicken products within its Tyson flagship brand in the European Foodservice market, which includes some cafeterias, restaurants, and caterers. Tyson flagship brand has 28 frozen products with classes ranging from skewers, coated, raw, and fried. Tyson products in European countries are sourced from its operations in Thailand, the Netherlands, and its joint venture in Brazil. 

Research Methodology

The market study of the European frozen snacks market is incorporated by extensive primary and secondary research conducted by the research team at OMR.  Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. Europe Frozen Snacks Market Research and Analysis by Product
2. Europe Frozen Snacks Market Research and Analysis by Distribution Channel

The Report Covers

• Comprehensive research methodology of the European frozen snacks market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the European frozen snacks market.
• Insights about market determinants that are stimulating the European frozen snacks market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.