The European hair care market is projected to grow at a considerable CAGR of 3.0% during the forecast period (2021-2027). The key aspect that drives the growth of the market includes the European consumers are more concerned about the aesthetics of their hair and scalp nourishment. Additionally, consumers are becoming aware of the harmful effects of chemical ingredients present in hair care products. Therefore, the changing consumer preference is likely to provide lucrative growth opportunities for the hair care market over the forecast period. Various government approvals and proposals for personal care and hair care beauty products will further accelerate the market growth. For instance, in January 2021, the UK Department for Business, Energy & Industrial Strategy (BEIS) has created a personal care services team to represent the country's beauty industry. The team organized will also look after the financial growth of the industry, which has been drastically impacted by the COVID-19 pandemic in 2020.

The European hair care market is segmented based on product type and distribution channel. Based on the product type, the market is segmented as shampoo, conditioner, hair oil, hair colorants, hair styling products, and others. The other product type segment includes waxes, pastes, mousses, hair treatment products. Based on the distribution channel, the market is segmented into the offline channel and online channel. The offline channel has been further segmented as supermarket/ hypermarket, convenience stores, specialty stores, pharmacies/ drug stores, and others. Rising and consumer-evolving demand for shampoo products developed with natural ingredients leads to segmental growth in the region.

Based on the demographic viewpoint, the European hair care market has been segmented into the UK, Germany, France, Italy, Spain, and the Rest of Europe. The UK and France are likely to hold a major share in the European hair care market over the forecast period. Europe region has placed a strong emphasis on taking significant leaps forward in the development of this product innovation. Furthermore, the presence of key market players in the region is working on R&D activities to offer a wide product portfolio.

Further, Avon Co., Henkel AG & Co. KGaA, L'oreal SA, Oriflame Holding AG, The Procter & Gamble, Inc., Unilever Group, Johnson & Johnson Services, Inc., Revlon, Inc. and Amway Corp., among others are some of the prominent players functioning in the European hair care market. New product launches & developments, partnerships, agreements, and acquisitions are some of the growth strategies adopted by the players to sustain in the highly competitive market. For instance, in January 2020, Avon Co. completed the acquisition of Natura & Co., The Body Shop, and Aesop. The combination of the companies will enhance the distribution channel segment and the company will directly have access to over 200 million customer base. 

RESEARCH METHODOLOGY

The market study of the European hair care market is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data to break down the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity of our reports.

Secondary sources include:

• Financial reports of companies involved in the market
• Whitepapers, research papers, and news blogs
• Company websites and their product catalog

The report is intended for hair care companies, research institutes and universities, other related companies, and government organizations for overall market analysis and competitive analysis. The report provides an in-depth analysis of the market size and growth opportunities. The report will serve as a source for a 360-degree analysis of the market thoroughly delivering insights into the market for better business decisions.

Market Segmentation:

1. European Hair Care Market Research and Analysis by Product Type
2. European Hair Care Market Research and Analysis by Distribution Channel 

The Report covers:

• Comprehensive research methodology of the Europe hair care market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the European hair care market.
• Insights about market determinants that are stimulating the European hair care market.
• Detailed and extensive market segments with regional distribution of forecast revenues.
• Extensive profiles and recent developments of the market players.