European meal replacement products market is anticipated to showcase considerable CAGR of 4.7% during the forecast period. Meal replacement products offer several advantages over traditional full meal. Low fat, and high nutritional are the key factors responsible for the high growth of the regional market. The high awareness among consumers regarding availability of such food items in the market is promoting their adoption which in turn is driving its market growth. Cohesive government regulations in the region are further driving market for meal replacement products in the region. For instance, under the list of permitted health claims and their conditions of use are set out in the Annex to Regulation (EU)No 432/2012; two claims have been authorized for meal replacement for weight control. The conditions of useof those claims require that in order to bear them, the food should comply with specifications laid down inCommission Directive 96/8/EC (3).

The meal replacement products Market is segmented on the basis of product type and distribution channel. Based on the product type, the meal replacement products Market is segmented intoready-to-drink products, nutritional bars, powdered products, and others. Based on product type, ready to drink products hold considerable share in meal replacement products market in 2020. Easy availability, affordability, and instant energy booster are the key factors contributing towards the high share of ready to drink products in meal replacement products market. Based on distribution channel, the meal replacement products Market is segmented into convenience stores, supermarket/hypermarket, online store, others. 

Arca Continental, S.A.B. De C.V., Aryzta AG, Conagra Brands, Inc., General Mills, Inc., Grupo Bimbo, Mondelez International, Inc., and Nestlé S.A. among others, are the major manufacturers of meal replacement products. These manufacturers are adopting different growth strategies including capacity expansion, mergers and acquisitions, new product launch, and product innovation to remain competitive in the marketplace. Major market players operating in this segment are extending their geographical reach to expand its market share. 

Research Methodology

The market study of the European meal replacement products Market is incorporated by extensive primary and secondary research conducted by the research team at OMR.  Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity in our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. European Meal replacement products Market Research And Analysis By Product Type
2. European Meal replacement products Market Research And Analysis By Distribution Channel

The Report Covers

• Comprehensive research methodology of the European meal replacement products Market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the European meal replacement products Market.
• Insights about market determinants which are stimulating the European meal replacement products Market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• A profiles and recent developments of market players.