European augmented reality market is estimated to grow significantly at a CAGR of more than 36.5% during the forecast period. AR is one of the key emerging technologies in the market as it is developing at a rapid pace. The technological developments make AR applications more accessible to consumers as well as businesses. Various factors such as highly developed graphics, less bulky and/or expensive hardware, new software platforms and tools for faster and easier AR application development makes AR technology more usable and is expected to drive the growth of the European augmented reality market during the forecast period.

The market is segmented on the basis of device type, technology, components, application, and country. Based on the device type market is sub-segmented into the head-mount, head-up, handheld. Based on technology the market is sub-segmented into monitor based technology and near eye based technology. Based on offering, the market is bifurcated into software and hardware. Based on the application, the market is segmented into individual, consumer, and others (automotive, defense, tourism, healthcare, apparels & Accessories). Based on country the market is segmented into UK, Germany, Spain, France, Italy and the rest of Europe.

The growth of AR market in countries depends on the funding and investment by the companies for developing solutions based on AR. A Soluis Group-led consortium got $1.19million of funding in August 2017 from Innovate UK. The funding focuses on developing an Augmented Worker System (AWE), which pioneers the use of AR and VR for the construction industry. This  system enables  the  intelligent  design  and  construction  along  with  maintenance  and  whole-life value of buildings, which support the construction and infrastructure growth. 

Furthermore, AWE can realize significant value from Building Information Modeling (BIM) as well as reduce costs up to 25%, waste reduction up to 25%, and increased productivity of 30% for projects. Therefore, the increased use of AR in construction is anticipated to offer significant opportunities for the growth of the AR market in the region. 

Research Methodology

The market study of the European augmented reality market is incorporated by extensive primary and secondary research conducted by the research team.  Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. European Augmented Reality Market Research and Analysis by device type
2. European Augmented Reality Market Research and Analysis by Technology
3. European Augmented Reality Market Research and Analysis by Components 
4. European Augmented Reality Market Research and Analysis by Application

The Report Covers

• Comprehensive research methodology of the European augmented reality market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the European augmented reality market.
• Insights about market determinants which are stimulating the European augmented reality market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.