The European digital signage market is estimated to reach around $7.5 billion in 2025 as compared to $4.8 billion in 2018 at a CAGR of 7.0% over the forecast period. Europe has been significantly contributing to the global market, owing to the increasing expenditure in the electronics, automotive, and healthcare sectors by the European countries in the past few years. Europe is considered as one of the prominent electronics regions, designing and manufacturing leading-edge micro and nanoelectronics solutions for the global electronics market. The electrical and electronics engineering sector of the region provides huge potential for innovative development and attracting a large sales market. Digital signages are widely used for advertising and marketing purpose to attract the consumer’s attention; thereby, they have been widely preferred across various industry verticals including the retail industry. Moreover, the emergence of digitalization coupled with the wide adoption of advanced technologies such as IoT and AI has also driven the growth of the market in Europe.

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The European digital signage market is segmented on the basis of component type, product, application, and region. On the basis of component type, the market is divided into hardware and software. On the basis of the product, the market is classified into standalone display and video wall. Furthermore, the market is classified, on the basis of application, into commercial, industrial, infrastructural, and others. Commercial application of digital signage is estimated to be the fastest-growing segment during the forecast period. The segmental growth is attributed to the extensive application of digital signage displays for advertisement and for announcements in the commercial sector. The commercial sector includes retail, healthcare, hospitality, and government, with applications across hospitals, hotels, quick-service restaurants (QSRs), and malls.

The European Digital signage market is characterized with the presence of various players operating in the market. Some of the prominent players that contribute significantly in the market include Intuilab SAS, Intel Corp., LG Electronics Inc., Panasonic Corp., and others. These players operate in very highly competitive environment and thus adopts various strategies to stay competitive in the market. Mergers and acquisitions, new product launch, geographical expansion, manufacturing capability expansion are some of the majorly adopted strategies by these market players.

Research Methodology

The market study of the European digital signage market is incorporated by extensive primary and secondary research conducted by the research team at OMR.  Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Authenticate databases 
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis of market size, different products, and future market opportunities. The report will serve as a source for a 360-degree analysis of the market thoroughly delivering insights into the market for making better business decisions.

Market Segmentation

1. European Digital Signage Market Research and Analysis by Component Type
2. European Digital Signage Market Research and Analysis by Product
3. European Digital Signage Market Research and Analysis by Application

The Report Covers

• Comprehensive research methodology of European digital signage market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting European digital signage market.
• Insights about market determinants that are stimulating European digital signage market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.