The European fruit beer market is estimated to grow at a CAGR of 4.2% during the forecast period. Some pivotal factors in the market growth include the rising inclination towards non-alcoholic beverages and significant health awareness regarding fruit beer in the region. An increasing trend towards non-alcoholic beverages has been witnessed in the region, owing to the rising population who tend to prefer no or low alcoholic drinks in the region. As per the Alcohol Change UK, in 2017, 20% of the population reported non-drinkers and alcohol consumption has dropped by nearly 16% since 2004. Likewise, an alcohol-free lifestyle has been reported in Germany. As per the German Association of Brewers (DBB), 1,500 breweries of Germany manufacture between 400 to 500 alcohol-free range of beer.

The consumption of 0% of alcohol brands in Germany reached over 6.2 million hectolitres in 2017, from 2.3 million in 2007. This, in turn, results in the emerging adoption of fruit beer in the region. Fruit beer is invented by Belgian brewers to provide excellent flavor in the final product. In Europe, the manufacturers commonly use raspberry and cherries for tarty and sharp flavor. Anheuser-Busch InBev and Heineken N.V. are the major players that have major operations in the region, which is also supporting the market growth.

The market is segmented based on flavor and distribution channels. Based on flavor, the market is classified into peach, raspberry, apricot, cherry, apple, blueberry, and others. Based on the distribution channel, the market is classified into online and offline. The online distribution channel is estimated to witness significant growth during the forecast period, owing to the increasing online shoppers and rising focus of region players to enhance their online presence. As per the Eurostat, in 2019, 71.0% of the internet users in the EU shopped online. It offers an opportunity for fruit beer manufacturers to make their effective presence in online stores and reach to their targeted audience easily. Moreover, online retailers offer discounts on products that support increasing the sale of products. 

Key players in the market include Anheuser-Busch InBev, Heineken N.V., St Peter’s Brewery Co., Ltd., and Carlsberg Breweries A/S. The market players are focusing on investment in new brands with low alcohol content. For instance, in November 2019, Anheuser-Busch InBev is launching beyond beer products, specifically hard seltzers, an emerging category in which the company will invest $100 million in 2020 as conventional beer sales flatten. Hard seltzer is a major area of focus of the company and is focusing on making a significant position in the fast-growing hard seltzer market by launching Bud Light Seltzer in 2020. Bud Light Seltzer will come in four fruit flavors and each flavor will contain 5% ABV, 100 calories, 2 grams of carbs, and a minimum of 1 gram of sugar, attractive ingredients among the young non-beer drinkers.

Research Methodology

The market study of the European fruit beer market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders and industry experts. Primary research brings the authenticity in our reports.

Secondary Sources Include:

• Financial reports of companies involved in the market
• Authentic public databases 
• Whitepapers, research-papers, and news blogs
• Company websites and their product catalog

The report provides an in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models. 

Market Segmentation:

1. European Fruit Beer Market Research and Analysis by Flavor
2. European Fruit Beer Market Research and Analysis by Distribution Channel

The Report covers:

• Comprehensive research methodology of the European fruit beer market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• Exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the European fruit beer market.
• Insights about market determinants which are stimulating the European fruit beer market.
• Detailed and extensive market segments with regional distribution of forecast revenues.
• Extensive profiles and recent developments of market players.