European green tea market was valued at around $2.3 billion in 2018, which is further estimated to reach around $3.5billion in 2025 at a CAGR of 5.9% during the forecast period. The major economies including UK, Germany, Italy, Spain, France, and the Rest of Europe (RoE) are significantly contributing to the growth of the market. The market in Europe is driven by growing awareness regarding the health benefits associated with tea consumption. Further, growing awareness regarding tea benefits for patients suffering from cardiovascular diseases, and high blood pressure are some of the major factors increasing the demand for tea in the region. 

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Further, the demand for green tea in the region is increasing at a significant growth rate attributed to aggressive marketing and campaign programs to support tea consumption by showcasing the health benefits of tea. For instance, a new campaign - ‘Tea Wishes’- has been launched in Switzerland and France, focusing on Tetley Drawstring bags. Tea consumption improves blood flow, reduces the risk of blood clots hence, reducing the risk of heart-related diseases. European countries such as Poland, Ireland, Hungary, the Netherlands, Russia, the Czech Republic, and others are contributing significantly towards the growth of the market. 

Tea and tea-based drinks are considered to be the most convenient hot drinks. Due to its easy availability and accessibility in all food retail formats, RTD tea has been the most popular format of flavored tea and tea-based beverages in recent years. In recent years, the increasing demand for on-the-go health drinks has boosted the market prospects of the European market for tea and tea-based drinks. There are several companies offering tea and tea-based beverages; some major players of this market include Tata Global Beverages, R.Twining and Co., Ltd., The Republic of Tea, Inc., Nestle, Starbucks Corp., Unilever Group, and Associated British Foods PLC.

Research Methodology

The market study of the European green tea marketis incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity in our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report is intended for tea manufactures and private companies for overall market analysis and competitive analysis. The report provides in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. European Green Tea Market Research and Analysis by Format
2. European Green Tea Market Research and Analysis by Nature 

The Report Covers

• Comprehensive research methodology of the European green tea market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the European green tea market.
• Insights about market determinants which are stimulating the European green tea market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.