The European home gym equipment market is anticipated to record a CAGR of 2.7% during the forecast period. Increasing preference for personalized exercise routines along with a convenient home-friendly environment is expected to drive the market in the region. In addition, the region presents various opportunities owing to the increase in consumer shifts toward home gyms. Hence, international and domestic manufacturers are anticipated to extend their reach in European countries. Moreover, key players are continually launching new gym equipment to maintain their competitiveness and attempting to distinguish their brand, quality, size, weight, and post-sales services. However, the market is expected to decline after 2021, as many gyms and health facilities will open up. Consumers are expected to shift toward gym training once again in the region.  

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Further, the advent of the COVID-19 pandemic triggered the demand for home gym equipment in Europe. Europe is one of the worst-hit regions with more than 10 million cases till November end (2020). Nearly all of the fitness centers and gyms had to be shut off in the initial months of the pandemic, which stimulated the demand for home gym equipment as consumer's preferences changed. This scenario is expected to continue for the next few months, as the COVID-19 situation is still surrounded by uncertainties. 

The European home gym equipment market is segmented based on product type, and distribution channel. Based on product type, the home gym equipment market is fragmented into cardio equipment, which is further sub-segmented into ellipticals, treadmills, exercise bikes, and others; and strength training equipment, which is further sub-segmented into free weights, barbells & ladders, extensions, and others. Based on the distribution channel, the market is classified into online and offline.

Country-wise, the market is segmented into the UK, Germany, France, Italy, Spain, and the Rest of Europe. The UK is expected to dominate the market in Europe, accounting for more than one-fifth of the market size till 2022. The prevalence of obesity and growth in health consciousness has also encouraged the adoption of home gym equipment. The home gym equipment market in the country bears a competitive marketplace with established manufacturers. Partnerships with e-commerce market vendors and customer-driven innovation will aid market growth during the forecast period. Moreover, the rise in costs of gym memberships and busy schedules are expected to increase penetration rates in the country. Convenience and lower long-term costs of equipment will also drive market growth.

Research Methodology

The market study of the European home gym equipment market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. European Home Gym Equipment Market Research and Analysis by Product Type
2. European Home Gym Equipment Market Research and Analysis by Distribution Channel

The Report Covers

• Comprehensive research methodology of the European home gym equipment market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the European home gym equipment market.
• Insights about market determinants that are stimulating the European home gym equipment market.
• Detailed and extensive market segments with the regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.