European indoor navigations & maps market was valued around $283 million in 2018, which is further estimated to reach nearly $2.0 billion in 2025 at a CAGR of 30.4% during the forecast period. Major economies that are analyzed in the European indoor navigations & maps market include UK, Germany, Italy, Spain, France, and the Rest of Europe. Increasing the implementation of connected intelligent urban mobility, ubiquitous geolocation technologies, the emergence of new positioning technologies and multi-sensor positioning systems, and location-based marketing and advertising are the factors playing a pivotal role in the market growth in the region. The utilization of indoor navigations & maps systems in retail has gained significant prominence in the last few years with multiple retailers implementing indoor navigations & maps in their stores to bring improved customer experience and much more.

European indoor navigations & maps market is segmented on the basis of technology and application. On the basis of technology, the market is further segmented into Bluetooth, Wi-Fi, Ultra-Wideband Technology, and Others. During the forecast period, the market of Bluetooth in indoor navigations & map systems is estimated to have a major market share at the highest CAGR due to the significant adoption of the beacon technology in indoor navigations & map systems. Further, on the basis of application, the market is segmented into healthcare, retail, manufacturing, energy and utilities, and others.

The major players of the European indoor navigations & maps market include Apple, Inc., Google LLC, IBM Corp., Telefonaktiebolaget LM Ericsson, and Microsoft Corp. These players adopt various strategies to capitalize on market growth opportunities. Mergers and acquisitions, product launch, geographical expansion, partnerships, and collaborations are the majorly adopted strategies by the market players. For instance, in April 2019, Google LLC launched a new mobile application as 'WifiRttScan'. The applications are for developers, vendors, universities, and other users for research and test the indoor location mapping features within Android P. Earlier to this, the mobile application was only compatible with Pixel smartphones. 

Research Methodology

The market study of the European indoor navigations & maps market is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity of our reports.

Secondary Sources Include:

• Financial reports of companies involved in the market
• Whitepapers, research-papers, and news blogs
• Company websites and their product catalog

The report is intended for indoor navigations & maps service providers, BFSI sector, IT & telecom sector, retail sector, healthcare sector, educational facilities, market research firms, and government organizations, for overall market analysis and competitive analysis. The report provides an in-depth analysis of the market size and growth opportunities. The report will serve as a source for 360-degree analysis of the market thoroughly delivering insights into the market for making better business decisions.

Market Segmentation:

1. European Indoor Navigations & Maps Market Research and Analysis by Technology
2. European Indoor Navigations & Maps Market Research and Analysis by Application

The Report covers:

• Comprehensive research methodology of the European indoor navigations & maps market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the European indoor navigations & maps market.
• Insights about market determinants which are stimulating the European indoor navigations & maps market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.