The European IPIN market is estimated to grow at an impressive rate of 27.5% during the forecast period. Major economies that are analyzed in the European IPIN market include UK, Germany, Italy, Spain, France, and the Rest of Europe. Increasing the implementation of connected intelligent urban mobility, ubiquitous geolocation technologies, the emergence of new positioning technologies and multi-sensor positioning systems, and location-based marketing and advertising are the factors playing a pivotal role in the market growth in the region. The utilization of IPIN systems in retail has gained significant prominence in the last few years with multiple retailers implementing IPIN in their stores to bring improved customer experience and much more.

The European IPIN market is segmented on the basis of product, type, and application. Based on the type, the market is bifurcated into indoor location-based analytics and indoor navigations & maps. Based on technology, the market is further segmented into Bluetooth, Wi-Fi, Ultra-Wideband Technology, and Others. During the forecast period, the market of Bluetooth in IPIN systems is estimated to have a major market share at the highest CAGR due to the significant adoption of the beacon technology in IPIN systems. Further, on the basis of application, the market is segmented into healthcare retail, manufacturing, energy and utilities, and others.

Furthermore, the market is characterized by the presence of several manufacturers that are developing and providing IPIN systems to cater to a wide range of customers within the region and across the globe. The major players of the European IPIN market include STMicroelectronics International N.V., Siemens AG, Spirent Communications PLC, Telefonaktiebolaget LM Ericsson, Insiteo SAS, Nokia Corp., Apple, Inc., Google LLC, IBM Corp., and Microsoft Corp. These players adopt various strategies to capitalize on market growth opportunities. Mergers and acquisitions, product launch, geographical expansion, partnerships, and collaborations are the majorly adopted strategies by the market players. For instance, in April 2019, Google LLC launched a new mobile application as 'WifiRttScan'. The applications are for developers, vendors, universities, and other users for research and test the indoor location mapping features within Android P. Earlier to this, the mobile application was only compatible with Pixel smartphones. 

Research Methodology

The market study of the European IPIN market is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity of our reports.

Secondary Sources Include:

• Financial reports of companies involved in the market
• Whitepapers, research-papers, and news blogs
• Company websites and their product catalog

The report is intended for IPIN service providers, BFSI sector, IT & telecom sector, retail sector, healthcare sector, educational facilities, market research firms, and government organizations, for overall market analysis and competitive analysis. The report provides an in-depth analysis of the market size and growth opportunities. The report will serve as a source for 360-degree analysis of the market thoroughly delivering insights into the market for making better business decisions.

Market Segmentation:

1. European IPIN Market Research and Analysis by Type
2. European IPIN Market Research and Analysis by Technology
3. European IPIN Market Research and Analysis by Application

The Report covers:

• Comprehensive research methodology of the European IPIN market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the European IPIN market.
• Insights about market determinants which are stimulating the European IPIN market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.