European liquid packaging cartons market is estimated to grow at a CAGR of 4.7% during the forecast period. The upward trend in the carton packaging sector has been witnessed in the region, which is leveraging the market growth. As per the European Carton Makers Association, the turnover of the liquid packaging sector has increased by 2.23% during the period, 2018 and 2019, exceeding nearly $998.7 million in 2019. Since 2015, the turnover rose by 12.55%. This rise in both turnover and production represents the ability of the carton packaging sector to adjust with end-user preferences and new consumer trends. Significant availability of carton packaging enabling food and beverage manufacturers to use these kinds of packaging to achieve maximum sustainable goals.

As per the Alliance for Beverage Cartons and the Environment (ACE) declared that the recycling rate for beverage cartons in the EU 28 increased to 49% in 2018. This is a small (1%), however, a steady rise in the EU carton recycling rate for beverages from 2017. As a part of carton recycling, in January 2019, ACE launched a new platform to accelerate the industry’s involvement in carton recycling across Europe. This platform, named EXTR: ACT, which is set up by ACE members Tetra Pak, BillerudKorsnäs, Elopak, Stora Enso, and SIG Combibloc, to promote the recycling of beverage cartons, which includes the non-paper components, including aluminum and polymers. Government initiatives for carton recycling and increasing demand for highly sustainable packaging in the food and beverage industry are contributing to the adoption of liquid packaging cartons in the region.

The European liquid packaging cartons market is segmented based on carton type and application. Based on the carton type, the market is classified into brick cartons, tetrahedron cartons, and gable top cartons. Based on the application, the market is classified into milk, juices, liquid foods, energy and soft drinks, and others. Soft drink manufacturers shifting their focus towards carton packaging owing to stringent environmental regulations on plastics packaging in the region. For instance, in November 2019, Coca Cola declared the introduction of KeelClip, paperboard packaging, which intends to replace plastic wrap on its multipacks in all over Europe. It will be used on all can multipacks of up to 8 cans, larger multipacks can be bound by a carton pack.

Some prominent players in the European liquid packaging cartons market include SIG Combibloc Group Ltd., Tetra Laval International S.A., Elopak AS, Smurfit Kappa Group, and Huhtamäki Oyj. These market players are using certain strategies including mergers and acquisitions and product launches, to gain a competitive advantage. For instance, in October 2019, SIG launched its unique combi style carton pack to address consumers’ increasingly changing needs. The pack features a uniquely shaped corner to ensure on-shelf differentiation and provides added functionality, instant consumer appeal, and more convenience.

Research Methodology

The market study of the European liquid packaging cartons market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include:

• Financial reports of companies involved in the market
• Authentic public databases 
• Whitepapers, research-papers, and news blogs
• Company websites and their product catalog

The report provides an in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models. 

Market Segmentation:

1. European Liquid Packaging Cartons Market Research and Analysis by Carton Type
2. European Liquid Packaging Cartons Market Research and Analysis by Application

The Report covers:

• Comprehensive research methodology of the European liquid packaging cartons market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• Exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the European liquid packaging cartons market.
• Insights about market determinants which are stimulating the European liquid packaging cartons market.
• Detailed and extensive market segments with regional distribution of forecast revenues.
• Extensive profiles and recent developments of market players.