European sugar confectionery market is estimated to grow at a CAGR of 3.2% during the forecast period. Significant availability of the working-age population is one of the key factors driving market growth. As per the Organization for Economic Cooperation and Development (OECD), in 2018, the percentage of the working-age population (15-64) in the UK, Germany, France, Italy, and Sweden was 63.8%, 65.0%, 62.1%, 64.0%, and 62.4%, respectively. A large number of these age-group population are significantly focused on daily exercise and dietary habits. The increasing trend towards gluten-free dietary foods has also emerged in the region. This leads to an emerging demand for confectionery products that are low in sugar and contains adequate levels of nutrition. As a result, there is an increasing launch of new confectionery products in the region, to meet the increased demand for flavored and nutritional confectionery products. 

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For instance, in January 2020, Nestlé launched the new KitKat Gold, which offers a tasty blend of smooth milk and crispy wafer chocolate and is covered with creamy white chocolate with sweet caramel notes. The new KitKat Gold will launch in key retailers across Europe and selected other countries in 2020. KitKat Gold is available for sale in Russia, UK, and Ireland. Additionally, in 2018, a KitKat Gold version was launched in New Zealand and Australia as a limited edition and was highly popular it was included in the permanent range. Sourced as part of the Nestlé Cocoa Plan, KitKat Gold utilizes UTZ-certified cocoa beans and contains no artificial flavors, colors, or preservatives.

Based on countries, the market is classified into the UK, Germany, France, Spain, Italy, and the Rest of Europe. The UK is estimated to hold a significant share in the market owing to the increasing demand for British chocolates across the globe. A potential rise in the number of independent chocolatiers in the country reported who are very skilled at developing delicious products that are shaping consumer tastes across the globe. UK exports confectionery to the US, the Netherlands, Germany, France, Poland, and others. Germany confectionery market is being significantly driven by the rising consumption of snack bars in the country coupled with the improving dietary habits. 

Some prominent players in the market include Mondel?z International, Inc., Ferrero International S.A., Nestlé S.A., and Perfetti Van Melle Group B.V. To increase competitiveness in the market, the companies are adopting strategies such as product launches and mergers and acquisitions. For instance, in August 2019, Nestlé launched two new delicious on-trend flavors to its Munchies brand in the UK and Ireland. These new flavors are available in 101-gram sharing bags. Cookie Dough is available exclusive to Tesco, Booker and One Stop Stores and Chocolate Fudge Brownie is available in all key retailers. 

Research Methodology

The market study of the European sugar confectionery market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity in our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. European Sugar Confectionery Market Research and Analysis by Product
2. European Sugar Confectionery Market Research and Analysis by Distribution Channel

The Report Covers

• Comprehensive research methodology of the European sugar confectionery market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the European sugar confectionery market.
• Insights about market determinants which are stimulating the European sugar confectionery market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.