The European wine market is estimated to grow at a CAGR of 3.8% during the forecast period. The wine industry valued at $50.4 billion in 2018 and is estimated to reach $65.1 billion in 2025. Alcoholic beverages are among the most traded sectors in the European Union. As per FoodDrinkEurope, in 2017, the European Union countries exported drinks (including spirit, wine, beer, mineral water & soft drinks) of worth more than $34 billion, out of which around $12 billion comprises of spirits, $3.8 billion comprises of wine and $12.6 billion of beer with a growth of 5%, 12%, and -2% respectively YoY. Total imports related to drinks were near to $6.6 billion mostly comprises of wine and spirits. Wine import rate has been reduced by 1% YoY in 2017.

As per the WHO, Wine consumption is highest in France with around 59% in 2016 of the total consumption followed by spirit and beer respectively. The excise duty is implemented on beer, wine, and spirit. The minimum age to drink alcoholic beverages is 18 years. Around 24.7% of the people were abstainers in the country in 2016 with 9.8% lifetime abstainers whereas 14.8% had not to drink an alcoholic beverage from the last 12 months. 

The major companies operating in the European wine market include Bacardi, Ltd., Carlsberg Breweries A/S, DGB (Pty) Ltd., Diageo PLC, Halewood International, Ltd., Heineken Holding N.V., Kirin Holdings Co. Ltd., Molson Coors Brewing Co., and SABMiller PLC. These companies are actively introducing new products in the market to maintain its market share. For instance, In September 2019, the company has signed an agreement to acquire Castle Brands which is a US-based liquor manufacturer. This acquisition has enabled the company to strengthen its market footprints in growing the US market.

Research Methodology

The market study of the European wine market is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report is intended for wine manufacturing companies, wine distributors and suppliers, and other related companies for overall market analysis and competitive analysis. The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. European Wine Market Research and Analysis by Type
2. European Wine Market Research and Analysis by Distribution Channel

The Report Covers

• Comprehensive research methodology of the European wine market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the European wine market.
• Insights about market determinants which are stimulating the European wine market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.