Event Management Software Market
Event Management Software Market Size, Share & Trends Analysis Report by Software (Event Planning Software, Venue Management Software, Event Registration & Ticketing Software, Event Marketing Software, Analytics & Reporting Software, Onsite Technology, Content Management Software, Visitor Management Software, and Others), by Services (Managed Services, and Professional Services), by Deployment Mode (Cloud, and On-Premises), and by Organization Size (Small & Medium-Sized Enterprises (SMEs), and Large Enterprises) Forecast Period (2024-2031)
Event management software market is anticipated to grow at a CAGR of 14.1% during the forecast period (2024-2031). The integration of AI, machine learning, and big data analytics in event management software is revolutionizing planning, marketing, and engagement. Cloud-based solutions are becoming increasingly popular due to their scalability, flexibility, and cost-effectiveness. The increasing number of corporate events and the need for efficient event planning are driving the adoption of event management software. The COVID-19 pandemic has accelerated the adoption of hybrid and virtual events, with software platforms offering robust virtual capabilities. Security and compliance are also a priority, with providers ensuring data protection. Globalization of events necessitates event management solutions with multi-currency support, multilingual interfaces, and global logistics management. Cost and time efficiency are also key drivers, with software solutions promoting sustainability and environmental considerations.
Market Dynamics
Increasing Trend of Digital Transformation
The increasing adoption of digital tools across several sectors for digital transportation is driving up demand for event management solutions that improve consumer experiences and event operations. For instance, in June 2024, Evexus launched a new event management software solution to streamline and enhance global event planning processes. The platform uses innovative technologies like AI, sequential registration, and pay-first billing to bridge the market gap. It offers an intuitive registration system, branded websites, real-time program management tools, a mobile app, QR code-based self-check-in options, digital posters, webinars, abstract management tools, automated CPD tracking, and gamification elements.
Rising Awareness Enhanced Experience for Attendees
Personalized agendas, interactive applications, and real-time updates have improved the attendee's experience and increased engagement and level of satisfaction that propels the market growth. For instance, in November 2023, Eventsforce launched a new mobile app designed to drive event planning success. The app uses an upgraded technology stack to inspire, engage, and connect attendees. It is intuitive, easy to use, integrates with major event management systems, and offers mobile and desktop access. Key features include advanced QR code scanning, gamification, personalized schedules, and event planner control. The app also includes lead scanning for exhibitors and sponsors.
Market Segmentation
- Based on software, the market is segmented into event planning software, venue management software, event registration & ticketing software, event marketing software, analytics & reporting software, onsite technology, content management software, visitor management software, and others (mobile event apps).
- Based on services, the market is segmented into managed services and professional services.
- Based on deployment mode, the market is segmented into clouds, and on-premises.
- Based on the organization size, the market is segmented into small & medium-sized enterprises (SMEs), and large enterprises.
Event Registration & Ticketing Software to Hold a Considerable Market Share
The event management industry is experiencing a significant digital transformation, transforming from traditional ticketing and management systems to digital ticketing and management systems. For instance, in May 2023, SI Tickets and Consensys launched 'Box Office', an event management platform and primary blockchain ticketing solution powered by Polygon, allowing owners, organizers, and hosts to create, manage, and promote scalable, paid, or free ticketed live sporting events.
Managed Services To Hold a Considerable Market Share
The increasing complexity of large-scale and hybrid events necessitates the use of robust event management software to efficiently handle logistics and provide a seamless experience that propels market growth. For Instance, in November 2022, Critical Start launched a new managed service for Security Information & Event Management (SIEM), which simplifies the architecture and deployment of SIEM solutions. The service supports Microsoft Sentinel and Splunk Cloud and helps organizations derive maximum value from their SIEM investments for risk management, compliance, and threat detection use cases. The Managed SIEM experts provide configuration and customization, quarterly service reviews, ingest cost analysis for Microsoft Sentinel, data source health monitoring, and risk reduction reviews. The service is an easy-to-upgrade add-on to Critical Start's MDR for SIEM offering.
Regional Outlook
The global event management software market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).
Increasing Number of Events Growth In the Asia-Pacific Region
The increasing frequency and scale of corporate events, trade shows, exhibitions, and social events are driving the demand for comprehensive event management software across the region. According to the India Brand Equity Foundation (IBEF) in March 2024, India provides an increasingly global market that international enterprises are determined to expand. E-commerce is projected to reach 7.8 billion daily transactions with 60 shopping malls scheduled to open in 2023–2025; by 2030, the market is expected to reach $350.0 billion in overall sales (GMV).
Global Event Management Software Market Growth by Region 2024-2031
North America Holds Major Market Share
The ongoing development of an event management website in the US that provides an integrated event management solution, satisfying the increasing demand for all-inclusive solutions that address travel, logistics, venue selection, and transportation is driving the regional market growth. For instance, in August 2023, SKIL Events launched a new website, specializing in curating corporate events and selecting ideal venues. They also offer in-house logistics support, travel arrangements, and transportation services, including SKIL Cabs.
Market Players Outlook
*Note: Major Players Sorted in No Particular Order.
The major companies serving the global event management software market include Bizzabo, Cvent Inc., Eventbrite, Inc., Certain, Inc., and Tripleseat Software, LLC among others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers and acquisitions to stay competitive in the market. For instance, in April 2023 Jifflenow partnered with Cvent to streamline booking in-person meetings at trade shows and corporate events. The partnership allows customers to use Cvent's event marketing and management solutions while using the company’s automated scheduling and reporting capabilities. The integration improves data sharing, enhances the attendee experience, and enhances marketers' visibility into key events and meeting engagement metrics. Benefits include real-time registration data sync, matching emails, and contact info, and visibility of Jifflenow meetings on the Cvent platform.
The Report Covers
- Market value data analysis of 2023 and forecast to 2031.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global event management software market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Industry Trends
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Key Company Analysis
3.2. Bizzabo
3.2.1. Overview
3.2.2. Financial Analysis
3.2.3. SWOT Analysis
3.2.4. Recent Developments
3.3. Cvent Inc.
3.3.1. Overview
3.3.2. Financial Analysis
3.3.3. SWOT Analysis
3.3.4. Recent Developments
3.4. Eventbrite, Inc.
3.4.1. Overview
3.4.2. Financial Analysis
3.4.3. SWOT Analysis
3.4.4. Recent Developments
3.5. Key Strategy Analysis
4. Market Segmentation
4.1. Global Event Management Software Market by Software
4.1.1. Event Planning Software
4.1.2. Venue Management Software
4.1.3. Event Registration & Ticketing Software
4.1.4. Event Marketing Software
4.1.5. Analytics & Reporting Software
4.1.6. Onsite Technology
4.1.7. Content Management Software
4.1.8. Visitor Management Software
4.1.9. Others (Mobile Event Apps)
4.2. Global Event Management Software Market by Services
4.2.1. Managed Services
4.2.2. Professional Services
4.3. Global Event Management Software Market by Deployment Mode
4.3.1. Cloud
4.3.2. On-Premises
4.4. Global Event Management Software Market by Organization Size
4.4.1. Small & Medium-Sized Enterprises (SMEs)
4.4.2. Large Enterprises
5. Regional Analysis
5.1. North America
5.1.1. United States
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
5.4.1. Latin America
5.4.2. Middle East and Africa
6. Company Profiles
6.1. Accelevents, Inc.
6.2. Arlo Technologies, Inc.
6.3. Bitrix24 Ltd.
6.4. CadmiumCD, LLC
6.5. Certain, Inc.
6.6. EventBank, Inc.
6.7. Eventdex LLC
6.8. EventMobi
6.9. Eventzilla Corp.
6.10. idloom SA
6.11. Intrado Life & Safety, Inc.
6.12. Meeting Evolution
6.13. Mendios Technologies
6.14. ON24, Inc.
6.15. RainFocus, LLC
6.16. Regpack, Inc.
6.17. StreamYard, Inc.
6.18. Tripleseat Software, LLC
6.19. Ungerboeck Systems International, LLC,
6.20. Zoho Corp.
1. Global Event Management Software Market Research And Analysis By Software, 2023-2031 ($ Million)
2. Global Event Planning Management Software Market Research And Analysis By Region, 2023-2031 ($ Million)
3. Global Event Venue Management Software Market Research And Analysis By Region, 2023-2031 ($ Million)
4. Global Event Registration & Ticketing Management Software Market Research And Analysis By Region, 2023-2031 ($ Million)
5. Global Event Marketing Management Software Market Research And Analysis By Region, 2023-2031 ($ Million)
6. Global Event Analytics & Reporting Management Software Market Research And Analysis By Region, 2023-2031 ($ Million)
7. Global Event Onsite Technology Management Software Market Research And Analysis By Region, 2023-2031 ($ Million)
8. Global Event Content Management Software Market Research And Analysis By Region, 2023-2031 ($ Million)
9. Global Event Visitor Management Software Market Research And Analysis By Region, 2023-2031 ($ Million)
10. Global Other Event Management Software Market Research And Analysis By Region, 2023-2031 ($ Million)
11. Global Event Management Software Market Research And Analysis By Services, 2023-2031 ($ Million)
12. Global Event Management Software Managed Services Market Research And Analysis By Region, 2023-2031 ($ Million)
13. Global Event Management Software Professional Services Market Research And Analysis By Region, 2023-2031 ($ Million)
14. Global Event Management Software Market Research And Analysis By Deployment Mode, 2023-2031 ($ Million)
15. Global Cloud-Based Event Management Software Market Research And Analysis By Region, 2023-2031 ($ Million)
16. Global On-Premises Event Management Software Market Research And Analysis By Region, 2023-2031 ($ Million)
17. Global Event Management Software Market Research And Analysis By Organization Size, 2023-2031 ($ Million)
18. Global Event Management Software For Small & Medium-Sized Enterprises Market Research And Analysis By Region, 2023-2031 ($ Million)
19. Global Event Management Software For Large Enterprises Market Research And Analysis By Region, 2023-2031 ($ Million)
20. Global Event Management Software Market Research And Analysis By Region, 2023-2031 ($ Million)
21. North American Event Management Software Market Research And Analysis By Country, 2023-2031 ($ Million)
22. North American Event Management Software Market Research And Analysis By Software, 2023-2031 ($ Million)
23. North American Event Management Software Market Research And Analysis By Services, 2023-2031 ($ Million)
24. North American Event Management Software Market Research And Analysis By Deployment Mode, 2023-2031 ($ Million)
25. North American Event Management Software Market Research And Analysis By Organization Size, 2023-2031 ($ Million)
26. European Event Management Software Market Research And Analysis By Country, 2023-2031 ($ Million)
27. European Event Management Software Market Research And Analysis By Software, 2023-2031 ($ Million)
28. European Event Management Software Market Research And Analysis By Services, 2023-2031 ($ Million)
29. European Event Management Software Market Research And Analysis By Deployment Mode, 2023-2031 ($ Million)
30. European Event Management Software Market Research And Analysis By Organization Size, 2023-2031 ($ Million)
31. Asia-Pacific Event Management Software Market Research And Analysis By Country, 2023-2031 ($ Million)
32. Asia-Pacific Event Management Software Market Research And Analysis By Software, 2023-2031 ($ Million)
33. Asia-Pacific Event Management Software Market Research And Analysis By Services, 2023-2031 ($ Million)
34. Asia-Pacific Event Management Software Market Research And Analysis By Deployment Mode, 2023-2031 ($ Million)
35. Asia-Pacific Event Management Software Market Research And Analysis By Organization Size, 2023-2031 ($ Million)
36. Rest Of The World Event Management Software Market Research And Analysis By Region, 2023-2031 ($ Million)
37. Rest Of The World Event Management Software Market Research And Analysis By Software, 2023-2031 ($ Million)
38. Rest Of The World Event Management Software Market Research And Analysis By Services, 2023-2031 ($ Million)
39. Rest Of The World Event Management Software Market Research And Analysis By Deployment Mode, 2023-2031 ($ Million)
40. Rest Of The World Event Management Software Market Research And Analysis By Organisation Size, 2023-2031 ($ Million)
1. Global Event Management Software Market Share By Software, 2023 Vs 2031 (%)
2. Global Event Planning Management Software Market Share By Region, 2023 Vs 2031 (%)
3. Global Event Venue Management Software Market Share By Region, 2023 Vs 2031 (%)
4. Global Event Registration & Ticketing Software Market Share By Region, 2023 Vs 2031 (%)
5. Global Event Marketing Management Software Market Share By Region, 2023 Vs 2031 (%)
6. Global Event Analytics & Reporting Management Software Market Share By Region, 2023 Vs 2031 (%)
7. Global Event Onsite Technology Management Software Market Share By Region, 2023 Vs 2031 (%)
8. Global Event Content Management Software Market Share By Region, 2023 Vs 2031 (%)
9. Global Event Visitor Management Software Market Share By Region, 2023 Vs 2031 (%)
10. Global Event Other Management Software Market Research And Analysis By Region, 2023-2031 ($ Million)
11. Global Event Management Software Market Share By Services, 2023 Vs 2031 (%)
12. Global Event Management Software Managed Services Market Share By Region, 2023 Vs 2031 (%)
13. Global Event Management Software Professional Services Market Share By Region, 2023 Vs 2031 (%)
14. Global Event Management Software Market Share By Deployment Mode, 2023 Vs 2031 (%)
15. Global Cloud-Based Event Management Software Market Share By Region, 2023 Vs 2031 (%)
16. Global On-Premises Event Management Software Market Share By Region, 2023 Vs 2031 (%)
17. Global Event Management Software Market Share By Organization Size, 2023 Vs 2031 (%)
18. Global Event Management Software For Small & Medium-Sized Enterprises Market Share By Region, 2023 Vs 2031 (%)
19. Global Event Management Software For Large Enterprises Market Share By Region, 2023 Vs 2031 (%)
20. Global Event Management Software Market Share By Region, 2023 Vs 2031 (%)
21. US Event Management Software Market Size, 2023-2031 ($ Million)
22. Canada Event Management Software Market Size, 2023-2031 ($ Million)
23. UK Event Management Software Market Size, 2023-2031 ($ Million)
24. France Event Management Software Market Size, 2023-2031 ($ Million)
25. Germany Event Management Software Market Size, 2023-2031 ($ Million)
26. Italy Event Management Software Market Size, 2023-2031 ($ Million)
27. Spain Event Management Software Market Size, 2023-2031 ($ Million)
28. Rest Of Europe Event Management Software Market Size, 2023-2031 ($ Million)
29. India Event Management Software Market Size, 2023-2031 ($ Million)
30. China Event Management Software Market Size, 2023-2031 ($ Million)
31. Japan Event Management Software Market Size, 2023-2031 ($ Million)
32. South Korea Event Management Software Market Size, 2023-2031 ($ Million)
33. Rest Of Asia-Pacific Event Management Software Market Size, 2023-2031 ($ Million)
34. Latin America Event Management Software Market Size, 2023-2031 ($ Million)
35. Middle East And Africa Event Management Software Market Size, 2023-2031 ($ Million)
