The global extended-release protein market is expected to grow at a significant CAGR during the forecast period (2021-2027). Extended-Release Protein is a whey protein concentrate that has been developed to provide an extended-release of amino acids for post-workout or nighttime recovery and may be used as a casein substitute. It employs sophisticated protein polymerisation technology to double the size of protein particles compared to conventional whey proteins, resulting in a greater protein mass that solidifies into strong protein gels when exposed to low stomach pH. Due to these strong protein gels are less sensitive to enzymatic breakdown, the amino acid release is prolonged. When compared to normal whey, it is 47 % less digested after six hours in simulated hydrolysis experiments.

People are attending gyms and fitness facilities as a result of the increased prevalence of lifestyle illnesses and growing health awareness among consumers. As protein supplements are frequently suggested at these facilities, extended-release whey protein is in high demand. Whey protein is used in the food sector to make snacks, cereals, chocolates, drinks, newborn formula, dairy goods, and bakery items as it has antibacterial and antihypertensive characteristics. The food sector is witnessing rapid expansion as a result of the growing population globally and changing dietary preferences that are accelerating the growth of the global extended-release protein market.

According to the World Allergy Organization, the estimated prevalence of cow's milk allergy (CMA) varies between 0.25% and 4.9%, being higher in children than adults. Since Casein (Milk Protein) is the major component in most protein supplements, it becomes difficult for consumers with casein allergies to use these proteins. Extended-release proteins on the other hand take time to hydrolyse and can be a better alternative for people with casein allergy. Unlike other dairy products, extended-release protein has a longer shelf life and can keep its original characteristics for months. Furthermore, as extended-release protein is commonly accessible in powdered form, it is simple to transport. These factors are expected to drive market growth during the forecast period.

Market Coverage

• The market number available for – 2020-2027
• Base year- 2020
• Forecast period- 2021-2027
• Segment Covered- 

o By Type 

o By Application 

• Regions Covered

o North America

o Europe

o Asia-Pacific

o Rest of the world

• Competitive Landscape: BSN, Muscletech, Musclepharm, Man Sports, Dymatize and MHP among others

Key questions addressed by the report

• What is the market growth rate?
• Which segment and region dominates the market in base year?
• Which segment and region will project fastest growth in the market?
• How COVID-19 impacted the market?

o Recovery Timeline

o Deviation from pre-COVID forecast

o Most affected region and segment

• Who is the leader in the market?
• How players are addressing challenges to sustain growth?
• Where is the investment opportunity?

Global Extended-Release Protein Market by Segments

By Type

• Chocolate Milkshake Flavor
• Chocolate Peanut Butter Flavor
• Cookies & Cream Flavor
• Peanut Butter Cookie Flavor

By Application

• Supermarkets/Hypermarkets
• Drug Stores
• Convenience Stores

Global Extended-Release Protein Market by Region