Eyelash Serum Market

Global Eyelash Serum Market Size, Share &Trends Analysis Report by Type (Lash Primer, Prostaglandins, and Peptides), by Ingredients (Organic and Conventional), and by Distribution Channel (Online and Offline) Forecast Period (2022-2028)
    Update Available - Forecast 2024-2030   

Published: Jul 2023 | Report Code: OMR2026770 | Category : Personal Care & Cosmetics | Delivery Format: /

The global eyelash serum market is anticipated to grow at a significant CAGR of 5.7% during the forecast period. Eyelash serum helps in repairing eyelashes, offers moisture and elasticity to eyelashes that makes them thick and shiny, promotes the growth of eyelashes while maintaining their beautiful state, and also prevents eyelashes from breaking and falling. Eyelash serum is made from ingredients that help in boosting the growth of eyelashes and improve the health of eyelashes. Many companies are launching eyelash serum during the forecast period which led to the growth of the eyelash serum market across the globe. For instance, in June 2022, the Ordinary launched eyelash serum at entry-level prices. The brow and lash serum from the brand that's designed to promote thicker, fuller, and healthier lashes.

Segmental Outlook 

The global eyelash serum market is segmented based on type, ingredients, and distribution channel. Based on the type, the market is segmented into lash primer, prostaglandins, and peptides. Based on the ingredients, the market is segmented into organic and conventional. Based on the distribution channel, the market is sub-segmented into online and offline. Among the type, the lash primer sub-segment is expected to hold a prominent share in the growth of the global eyelash serum market. Further, among the distribution channel, the online distribution of eyelash serums is expected to be the fastest-growing segment in the global eyelash serum market during the forecast period.

The Lash Primer Sub-Segment is Expected to Hold a Prominent Share in the Global Eyelash Serum Market

The lash primer sub-segment is expected to hold a prominent share in the global eyelash serum market during the forecast period. The increasing awareness among consumers about the benefits of lash primer is rising the demand for lash primer. Consumers use a primer before applying their makeup and mascara to protect their eyelashes and enhance their eye look after applying mascara. For instance, in April 2021, Heroine Make’s Curl introduced a Mascara Base Waterproof which is a lash primer that coats even the shortest lashes to provide a natural-looking curl and allow the mascara to stand out more boldly.

Regional Outlooks

The global eyelash serum market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East &Africa, and Latin America). The market can be analyzed for a particular region or country level as per the requirement. Among these, the North American region is expected to hold a prominent share in the global eyelash serum market during the forecast period due to the huge presence of key market players. Furthermore, the Asia-Pacific region is expected to be the fastest-growing region in the global eyelash serum market. 

Global Eyelash Serum Market Growth, by Region 2022-2028

Global Eyelash Serum Market Growth, by Region

North American Region is Expected to Hold a Prominent Share in the Global Eyelash Serum Market

The North American region is expected to hold a prominent share in the growth of the global eyelash serum market during the forecast period due to the huge presence of key players. Additionally, the increased adoption of online channels for selling and purchasing cosmetic products is also the major factor driving the growth of the eyelash serum market. For instance, in October 2020, the survey conducted by UNCTAD and Netcomm Suisse eCommerce Association, in collaboration with the Brazilian Network Information Center (NIC.br) and Inveon, shows that online purchases have increased by 6 to 10% points across most of the product categories.

Market Players Outlook

The major companies serving the global eyelash serum market include e.l.f. Cosmetics, Inc., Grande Cosmetics, LLC, L'Oréal S.A., Skin Research Laboratories, Topix Pharmaceuticals, Inc., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in August 2021, Obagi Medical launched Nu-Cil eyelash enhancing serum. The serum delivers a blend of efficacious ingredients that support the appearance of fuller, denser, and more voluminous lashes with results that continue to build day after day.

The Report Covers

  • Market value data analysis of 2021 and forecast to 2028.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global eyelash serum market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market-entry and market expansion strategies.
  • Competitive strategies by identifying ‘who-stands-where’ in the market.

1. Report Summary

Current Industry Analysis and Growth Potential Outlook

1.1. Research Methods and Tools

1.2. Market Breakdown

1.2.1. By Segments

1.2.2. By Region

2. Market Overview and Insights

2.1. Scope of the Report

2.2. Analyst Insight & Current Market Trends

2.2.1. Key Findings

2.2.2. Recommendations

2.2.3. Conclusion

3. Competitive Landscape

3.1. Key Company Analysis

3.1.1. Overview

3.1.2. Financial Analysis 

3.1.3. SWOT Analysis

3.1.4. Recent Developments

3.2. Key Strategy Analysis

4. Market Segmentation

4.1. Global Eyelash Serum Market by Type 

4.1.1. Lash Primer

4.1.2. Prostaglandins

4.1.3. Peptides

4.2. Global Eyelash Serum Market by Ingredients 

4.2.1. Organic

4.2.2. Conventional

4.3. Global Eyelash Serum Market by Distribution Channel

4.3.1. Online

4.3.2. Offline

5. Regional Analysis

5.1. North America

5.1.1. US

5.1.2. Canada

5.2. Europe

5.2.1. UK

5.2.2. Germany

5.2.3. Italy

5.2.4. Spain

5.2.5. France

5.2.6. Rest of Europe 

5.3. Asia-Pacific

5.3.1. China

5.3.2. India

5.3.3. Japan

5.3.4. South Korea

5.3.5. Rest of Asia-Pacific 

5.4. Rest of the World

6. Company Profiles 

6.1. Boots Retail USA, Inc. 

6.2. e.l.f. Cosmetics, Inc.

6.3. Focus Technology Co., Ltd. 

6.4. G3 Cosmeceuticals (RevitaLash)

6.5. Grande Cosmetics, LLC 

6.6. Lancer Skincare LLC

6.7. L'Oréal S.A.

6.8. LVMH Moët Hennessy – Louis Vuitton

6.9. Pacifica Beauty LLC

6.10. Peter Thomas Roth LLC

6.11. Plume Cosmetics, Inc.

6.12. RapidLash

6.13. Rodan & Fields, LLC

6.14. Shiseido Cosmetics

6.15. Skin Research Laboratories

6.16. Topix Pharmaceuticals, Inc. 

1. GLOBAL EYELASH SERUM MARKET RESEARCH AND ANALYSIS BY TYPE, 2021-2028 ($ MILLION)

2. GLOBAL LASH PRIMER MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

3. GLOBAL PROSTAGLANDINS MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

4. GLOBAL PEPTIDES MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

5. GLOBAL EYELASH SERUM MARKET RESEARCH AND ANALYSIS BY INGREDIENTS, 2021-2028 ($ MILLION)

6. GLOBAL EYELASH ORGANIC SERUM MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

7. GLOBAL EYELASH CONVENTIONAL SERUM MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

8. GLOBAL EYELASH SERUM MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

9. GLOBAL EYELASH SERUM BY ONLINE MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

10. GLOBAL EYELASH SERUM BY OFFLINE MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

11. GLOBAL EYELASH SERUM MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2021-2028 ($ MILLION)

12. NORTH AMERICAN EYELASH ENHANCING AGENTSMARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)

13. NORTH AMERICAN EYELASH SERUM MARKET RESEARCH AND ANALYSIS BY TYPE, 2021-2028 ($ MILLION)

14. NORTH AMERICAN EYELASH SERUM MARKET RESEARCH AND ANALYSIS BY INGREDIENTS, 2021-2028 ($ MILLION)

15. NORTH AMERICAN EYELASH SERUM MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

16. EUROPEAN EYELASH SERUM MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)

17. EUROPEAN EYELASH SERUM MARKET RESEARCH AND ANALYSIS BY TYPE, 2021-2028 ($ MILLION)

18. EUROPEAN EYELASH SERUM MARKET RESEARCH AND ANALYSIS BY INGREDIENTS, 2021-2028 ($ MILLION)

19. EUROPEAN EYELASH SERUM MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

20. ASIA-PACIFIC EYELASH SERUM MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)

21. ASIA-PACIFIC EYELASH SERUM MARKET RESEARCH AND ANALYSIS BY TYPE, 2021-2028 ($ MILLION)

22. ASIA-PACIFIC EYELASH SERUM MARKET RESEARCH AND ANALYSIS BY INGREDIENTS, 2021-2028 ($ MILLION)

23. ASIA-PACIFIC EYELASH SERUM MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

24. REST OF THE WORLD EYELASH SERUM MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)

25. REST OF THE WORLD EYELASH SERUM MARKET RESEARCH AND ANALYSIS BY TYPE, 2021-2028 ($ MILLION)

26. REST OF THE WORLD EYELASH SERUM MARKET RESEARCH AND ANALYSIS BY INGREDIENTS, 2021-2028 ($ MILLION)

27. REST OF THE WORLD EYELASH SERUM MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

1. GLOBAL EYELASH SERUM MARKET SHARE BY TYPE, 2021 VS 2028 (%)

2. GLOBAL LASH PRIMER MARKET SHARE BY REGION, 2021 VS 2028 (%)

3. GLOBAL PROSTAGLANDINS MARKET SHARE BY REGION, 2021 VS 2028 (%)

4. GLOBAL PEPTIDES MARKET SHARE BY REGION, 2021 VS 2028 (%)

5. GLOBAL EYELASH SERUM MARKET SHARE BY INGREDIENTS, 2021 VS 2028 (%)

6. GLOBAL EYELASH ORGANIC SERUM MARKET SHARE BY REGION, 2021 VS 2028 (%)

7. GLOBAL EYELASH CONVENTIONAL SERUM MARKET SHARE BY REGION, 2021 VS 2028 (%)

8. GLOBAL EYELASH SERUM MARKET SHARE BY DISTRIBUTION CHANNEL, 2021 VS 2028 (%)

9. GLOBAL EYELASH SERUM BY ONLINE MARKET SHARE BY REGION, 2021 VS 2028 (%)

10. GLOBAL EYELASH SERUM BY OFFLINE MARKET SHARE BY REGION, 2021 VS 2028 (%)

11. GLOBAL EYELASH SERUM MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

12. US EYELASH SERUM MARKET SIZE, 2021-2028 ($ MILLION)

13. CANADA EYELASH SERUM MARKET SIZE, 2021-2028 ($ MILLION)

14. UK EYELASH SERUM MARKET SIZE, 2021-2028 ($ MILLION)

15. FRANCE EYELASH SERUM MARKET SIZE, 2021-2028 ($ MILLION)

16. GERMANY EYELASH SERUM MARKET SIZE, 2021-2028 ($ MILLION)

17. ITALY EYELASH SERUM MARKET SIZE, 2021-2028 ($ MILLION)

18. SPAIN EYELASH SERUM MARKET SIZE, 2021-2028 ($ MILLION)

19. REST OF EUROPE EYELASH SERUM MARKET SIZE, 2021-2028 ($ MILLION)

20. INDIA EYELASH SERUM MARKET SIZE, 2021-2028 ($ MILLION)

21. CHINA EYELASH SERUM MARKET SIZE, 2021-2028 ($ MILLION)

22. JAPAN EYELASH SERUM MARKET SIZE, 2021-2028 ($ MILLION)

23. SOUTH KOREA EYELASH SERUM MARKET SIZE, 2021-2028 ($ MILLION)

24. REST OF ASIA-PACIFIC EYELASH SERUM MARKET SIZE, 2021-2028 ($ MILLION)

25. REST OF THE WORLD EYELASH SERUM MARKET SIZE, 2021-2028 ($ MILLION)