Facial cleansing instrument market is anticipated to grow at a considerable CAGR of 7.5% during the forecast period. Owing to their improved cleaning benefits, convenience of use, and increased use of skincare products, face cleansing instruments have been gaining popularity in homes and beauty salons, boosting business growth. The increasing sales of cosmetics and personal care items to improve their well-being and self-esteem also have an influence on market growth. Due to such factors, market players are also launching new and innovative instruments for skin care. For instance, in April 2021, Vanity Planet, a leader in beauty technology, introduced a revolutionary “LEDA Face Brush” featuring FDA-approved blue and red light therapies. The LEDA Face Brush has sonic-powered, antibacterial silicone bristles and comes in three different customizable settings.

Segmental Outlook  

The global facial cleansing instrument market is segmented by product type and end-user. Based on product type, the market is bifurcated into silicon bristle cleansing devices and fiber bristle cleansing devices. Based on end-user, the global facial cleansing devices market is bifurcated into household and beauty salons. Among end-users, the household segment is expected to account for the majority of market share. Professional beauty device innovation is giving way to personalized, tailored, and home-use gadgets in the market. The easier availability of facial home cleansing equipment on an e-commerce website, as well as influential marketing, is contributing to the expansion of the household category.

The Silicon Bristle Cleansing Devices Segment Holds a Prominent Share in the Global Facial Cleansing Instrument Market

Based on product type, the market is bifurcated into silicon bristle cleansing devices and fiber bristle cleansing devices. Among these, the silicon bristle cleansing devices segment is expected to hold a significant market share during the forecast period. Silicon bristles are non-porous and do not trap bacteria, making them more hygienic compared to fiber bristles. Fiber bristles are more prone to bacterial growth and can be difficult to clean. Silicon bristles are softer and gentler on the skin, making them suitable for sensitive skin types. They are also durable and last longer. Due to such factors, the segment is expected to hold a significant market share.

Regional Outlook

The global facial cleansing instrument market is segmented based on geography, including North America (the US and Canada), Europe (UK, Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the rest of the world (the Middle East and Africa and Latin America). The market can be analyzed for a particular region or country level as per the requirement. Among the regions, the Asia-Pacific region is expected to generate the highest market share, followed by the North American market. It is expected to grow at the fastest rate owing to increased awareness of skincare, technological advancements in these devices, and the convenience and time-saving benefits they offer. Companies in the region are also supporting this growth by launching various facial cleansing products. For instance, in 2019, Olay launched the Olay Regenerist Cleansing Device. This device features a dual-sided brush head and offers two cleansing speeds for a more personalized experience.

Global Facial Cleansing Instrument Market Growth, by Region (2023-2029)

The Asia-Pacific Region is Expected to Dominate the Global Facial Cleansing Instrument Market

The rising elderly population's purchasing power, along with an increase in skin-related disorders, are the primary drivers driving market expansion in this area. The senior population in this region is growing more conscious of their appearance. This is expected to enhance product demand throughout the forecast period. Pollution is also another factor that is assisting the region’s market growth. According to the UN Environment Programme, air pollution is the world's most serious environmental health concern. It is responsible for more than 6.5 million fatalities each year, the majority of which (70%) occur in Asia-Pacific. Pollution also affects the skin negatively and can cause several skin issues such as pigmentation, breakouts, dullness, and others. Hence, people are becoming more conscious of their health and skin, resulting in a high demand for facial cleansing instruments.

Market Players Outlook

The major companies serving the global facial cleansing instrument market include Procter & Gamble, Philips, Panasonic, Nu Skin Enterprises, and others. These companies are considerably contributing to the market’s growth through the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, investments, and new product launches to stay competitive in the market. For instance, in 2021, global cosmetics company L'Oréal created a motorized skin gadget that responds to verbal signals from customers by offering a variety of massage and washing choices; it then provides smart auditory feedback and assistance via an inbuilt speaker when in use.

The Report Covers-

• Market value data analysis for 2023 and forecast to 2029.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global facial cleansing instrument market. Based on the availability of data, information related to new product launches and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market entry and market expansion strategies.
• Competitive strategies by identifying ‘who stands where’ in the market.