The fast food industry includes the companies working in packaging, and distribution of foods through various chains or individually. The primary factors for the growth of the fast foods industry before COVID-19 pandemic includes the rise in the number of on the go consumers and increased adoption of ready to eat food. Further, steadily increasing population and per capita income and changing lifestyle were other growth-enhancing factors of the fast foods industry. However, the key factors that affect the fast food industry after the pandemic include the shutdowns of the restaurants and other seating areas. 

The global fast food industry report is segmented based on online food chains and offline food chains. The outbreak of COVID-19 had a dual impact on these segments. That includes the offline food chains that are restaurants and cafes that are entirely shut down in some regions, whereas, online food deliveries are available. 

The novel COVID-19 has impacted the fast food industry in almost all regions including North America, Europe, Asia-Pacific, and the Rest of the World. Countries including Italy, Spain, Germany, France, and UK in Europe; the US & Canada in North America and China, Japan, and India in Asia-Pacific are among the most affected countries. Due to the COVID-19 pandemic, the Chinese government had shut all the restaurants and cafes in the country. The supply chain has been largely impacted by the pandemic COVID-19. For instance, in the first quarter of 2020, Coca Cola Co., (a major beverage producing company for fast food restaurants) experienced delays in its raw material supply from china as a result of industrial stalls related to the spread of COVID-19 in China. The company sources sucralose from both the US and China, however, has flagged that Chinese suppliers have experienced delays in production and export.

The prominent players operating in the global fast food industry include Starbucks Corp., McDonald's Corp., Subway, Burger King, KFC, Home Original Chicken / Laoxiangji, Dunkin' Donuts, Dairy Queen, and Papa John’s Pizza.  Due to the outbreak of the pandemic coronavirus, these companies are largely affected, especially in any of the outbreak zones that is China, the US, Italy, and Germany. The restaurants have been mandated to shut down entirely however the online food supply is available. For instance, in the first quarter of 2020, Starbucks had shut half of its nearly 2,000 outlets in China; however, the online food ordering was available.

Research Methodology

OMR global recently published a report addressing the impact of COVID-19 on the global fast food industry. The study is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data. Different approaches have been worked on to derive the market value and market growth rate. In the report, the analysis of the country is provided by analyzing various regional players, laws and policies, consumer behavior, and macro-economic factors. The report includes analysis of different regions and countries and the effect of COVID-19 on the fast food industry of each respective region. Besides, an expected recovery timeline of the industry will also be included with the best- and worst-case scenario which will aid clients to take their future steps in the decision-making process. 

Sources Include

• Financial reports of companies involved in the market
• Whitepapers, research-papers, and news blogs
• Company websites and their product catalog
• Government Organizations Reports

The report provides an in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models.

The Report Covers

• Comprehensive research methodology of the global fast food Industry.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the global fast food industry.
• Insights about market determinants which are stimulating the global fast food industry.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.