Feminine Hygiene Products Market
Global Feminine Hygiene Products Market Size, Share & Trends Analysis Report by Nature Type (Disposable and Reusable), by Product Type (Hygiene Products (Sanitary Napkins, Tampons, Menstrual Cups, and Others (Panty Liners, Menstrual Sponge)), Cleansing Products (Douches, Wipes, Soaps, and Others)), and by Distribution Channel (Online Channels and Offline Channels) Forecast, 2021-2027 Update Available - Forecast 2024-2030
The global feminine hygiene products market is projected to grow at a modest CAGR of 5.7% during the forecast period (2021-2027). The key aspect that drives the growth of the market includes rising female literacy, awareness regarding menstrual health & hygiene, women empowerment, increased disposable income along with the availability of a wide range of products among others are the key factors that are likely to bolster the growth of the feminine hygiene products market over the forecast period. Besides, various initiatives undertaken by manufacturers and local governments in order to create awareness and easy availability of these products is also creating significant scope for the growth of the market over the forecast period.
Global agencies and organizations such as UNESCO and UNICEF have been working towards raising literacy levels of young females in under-developed and developing countries. These agencies view menstrual health and hygiene as a fundamental right of women and termed it as a key objective in its Sustainable Development Goals (SDGs) for 2030. Thus, enhancing the women’s literacy level is likely to have a positive impact on the overall feminine health management as and is also linked to the adoption of feminine hygiene products. As a result, rising female literacy will flourish the feminine hygiene products market across the globe over the forecast period.
Segmental Outlook
The global Feminine Hygiene Products market is segmented on the basis of nature type, product type, and distribution channel. Based on the nature type, the market is segmented as disposable and reusable. The disposable segment of the market is estimated to hold a lucrative share in the market. Based on the product type, the market is segmented as hygiene products and cleansing products. The hygiene products segment is further classified as sanitary napkins, tampons, menstrual cups, and others (panty liners, menstrual sponge). Whereas, the cleansing products segment is further classified as douches, wipes, soaps, and others. The hygiene products segment is estimated to hold a lucrative share in the market. Based on the distribution channel, the market is segmented as online channels and offline channels. The offline channel segments are estimated to hold a lucrative share in the market.
Menstrual Cups Segment to Witness Substantial Growth in the Market
Amongst the product type segment of the market, the hygiene product segment is likely to witness lucrative market growth. The hygiene products segment is further classified as sanitary napkins, tampons, menstrual cups, and others (panty liners, menstrual sponge). Amongst these, the menstrual cups segment is likely to witness substantial growth in the global feminine hygiene products market over the forecast period. The segmental growth of the market is accredited to the various benefits offered by menstrual cups, ranging from safety to cost-effectiveness. With an increase in awareness regarding the use of menstrual cups, there is likely to be an increase in adoption. The cups are also relatively cost-effective as they are reusable, unlike tampons and sanitary napkins. These cups are also safe and eco-friendly as they are made of medical grade silicone and are not preloaded with chemicals. Hence, this is likely to create lucrative growth opportunities for the market over the forecast period.
Global Feminine Hygiene Products Market, by Product Type 2020 (%)
Regional Outlook
The global Feminine Hygiene Products market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World. The Asia-Pacific region is projected to hold a significant market share. China, India, Japan, and the Rest of the Asia-Pacific are the major economies primarily contributing to the growth of the Feminine Hygiene Products market in the region. The regional growth of the market is accredited to the rising awareness amongst women regarding the availability of various reusable and safe hygiene products such as menstrual cups and reusable cloth sanitary napkins among others. The key companies are also expanding their businesses to untapped regions in emerging economies such as India and China, which further supports the growth of the market. Besides, the support of the government by promoting women’s health by promoting the use of safe products during the cycles also creates opportunities for the feminine hygiene products market.
As of 2020, the Indian government has launched the “Suvidha Initiative”, which mainly aims at menstrual health across the country. The “Suvidha Initiative” launched by the government is a scheme that ensures the proper access of women to sanitary napkins in a rural area, to underprivileged women across the country. The Indian government plans to provide biodegradable sanitary napkins to the masses at the cost of $ 0.00014 through this scheme. Further, the North American region is also estimated to witness a significant value for the market, attributing to the presence of key players across the region.
Global Feminine Hygiene Products Market, by Region 2020 (%)
Market Players Outlook
The prominent players functioning in the global Feminine Hygiene Products market include Further, Johnson & Johnson Services Inc., The Procter & Gamble Co., Kimberly-Clark Corp., Unicharm Corp., Sanofi SA, Kao Corp., and Ontex Group among others. These key manufacturers are adopting various strategies such as new product launches and approvals, mergers and acquisitions, partnerships and collaborations, and many others in order to thrive in a competitive environment. For instance, in May 2020, Ontex Group announced the plans to open its novel personal hygiene manufacturing plant in North Carolina, in the US. The new plant is scheduled to start production from mid-2021. Such activities are likely to enhance the reach as well as strengthen the company’s position in the market across the globe.
The Report Covers
- Market value data analysis of 2020 and forecast to 2027.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global Feminine Hygiene Products market. Based on the availability of data, information related to pipeline products, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Geography
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Competitive Dashboard
3.2. Key Strategy Analysis
3.3. Key Company Analysis
3.3.1. Johnson & Johnson Services Inc.
3.3.1.1. Overview
3.3.1.2. Financial Analysis
3.3.1.3. SWOT Analysis
3.3.1.4. Recent Developments
3.3.2. The Procter & Gamble Co.
3.3.2.1. Overview
3.3.2.2. Financial Analysis
3.3.2.3. SWOT Analysis
3.3.2.4. Recent Developments
3.3.3. Kimberly-Clark Corp.
3.3.3.1. Overview
3.3.3.2. Financial Analysis
3.3.3.3. SWOT Analysis
3.3.3.4. Recent Developments
3.3.4. Unicharm Corp.
3.3.4.1. Overview
3.3.4.2. Financial Analysis
3.3.4.3. SWOT Analysis
3.3.4.4. Recent Developments
3.3.5. Sanofi SA
3.3.5.1. Overview
3.3.5.2. Financial Analysis
3.3.5.3. SWOT Analysis
3.3.5.4. Recent Developments
4. Market Determinants
4.1. Motivators
4.2. Restraints
4.3. Opportunities
5. Market Segmentation
5.1. Global Feminine Hygiene Products Market by Nature Type
5.1.1. Disposable
5.1.2. Reusable
5.2. Global Feminine Hygiene Products Market by Product Type
5.2.1. Hygiene Products
5.2.1.1. Sanitary Napkins
5.2.1.2. Tampons
5.2.1.3. Menstrual Cups
5.2.1.4. Others (Panty Liners, Menstrual Sponge)
5.2.2. Cleansing Products
5.2.2.1. Douches
5.2.2.2. Wipes
5.2.2.3. Soaps
5.2.2.4. Others
5.3. Global Feminine Hygiene Products Market by Distribution Channel
5.3.1. Online Channels
5.3.2. Offline Channels
6. Regional Analysis
6.1. North America
6.1.1. US
6.1.2. Canada
6.2. Europe
6.2.1. UK
6.2.2. Germany
6.2.3. Italy
6.2.4. Spain
6.2.5. France
6.2.6. Rest of Europe
6.3. Asia-Pacific
6.3.1. China
6.3.2. India
6.3.3. Japan
6.3.4. ASEAN
6.3.5. South Korea
6.3.6. Rest of Asia-Pacific
6.4. Rest of the World
7. Company Profiles
7.1. Brait SE
7.2. Daio Paper Corp.
7.3. Diva International Inc.
7.4. Edgewell Personal Care
7.5. Essity Aktiebolag (publ)
7.6. Hengan International Group Co. Ltd.
7.7. Kao Corp.
7.8. Lil-Lets UK Ltd.
7.9. Natracare LLC
7.10. Ontex Group
7.11. PeeSafe
7.12. Premier FMCG
7.13. Quanzhou Hengxue Women Sanitary Products Co., Ltd.
7.14. Redcliffe Hygiene Pvt. Ltd.
7.15. Sirona Hygiene Pvt Ltd.
7.16. The Keeper, Inc.
7.17. The Women’s Co.
1. GLOBAL FEMININE HYGIENE PRODUCTS MARKET RESEARCH AND ANALYSIS BY NATURE TYPE, 2020-2027 ($ MILLION)
2. GLOBAL DISPOSABLE FEMININE HYGIENE PRODUCTS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
3. GLOBAL REUSABLE FEMININE HYGIENE PRODUCTS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
4. GLOBAL FEMININE HYGIENE PRODUCTS MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2020-2027 ($ MILLION)
5. GLOBAL HYGIENE PRODUCTS
6. GLOBAL SANITARY NAPKINS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
7. GLOBAL TAMPONS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
8. GLOBAL MENSTRUAL CUPS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
9. GLOBAL OTHERS HYGIENE PRODUCTS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
10. GLOBAL CLEANSING PRODUCTS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
11. GLOBAL DOUCHES MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
12. GLOBAL WIPES MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
13. GLOBAL SOAPS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
14. GLOBAL OTHER CLEANSING PRODUCTS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
15. GLOBAL FEMININE HYGIENE PRODUCTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2020-2027 ($ MILLION)
16. GLOBAL ONLINE CHANNELS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
17. GLOBAL OFFLINE CHANNELS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
18. GLOBAL FEMININE HYGIENE PRODUCTS MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2020-2027 ($ MILLION)
19. NORTH AMERICAN FEMININE HYGIENE PRODUCTS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)
20. NORTH AMERICAN FEMININE HYGIENE PRODUCTS MARKET RESEARCH AND ANALYSIS BY NATURE TYPE, 2020-2027 ($ MILLION)
21. NORTH AMERICAN FEMININE HYGIENE PRODUCTS MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2020-2027 ($ MILLION)
22. NORTH AMERICAN FEMININE HYGIENE PRODUCTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2020-2027 ($ MILLION)
23. EUROPEAN FEMININE HYGIENE PRODUCTS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)
24. EUROPEAN FEMININE HYGIENE PRODUCTS MARKET RESEARCH AND ANALYSIS BY NATURE TYPE, 2020-2027 ($ MILLION)
25. EUROPEAN FEMININE HYGIENE PRODUCTS MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2020-2027 ($ MILLION)
26. EUROPEAN FEMININE HYGIENE PRODUCTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2020-2027 ($ MILLION)
27. ASIA-PACIFIC FEMININE HYGIENE PRODUCTS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)
28. ASIA-PACIFIC FEMININE HYGIENE PRODUCTS MARKET RESEARCH AND ANALYSIS BY NATURE TYPE, 2020-2027 ($ MILLION)
29. ASIA-PACIFIC FEMININE HYGIENE PRODUCTS MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2020-2027 ($ MILLION)
30. ASIA-PACIFIC FEMININE HYGIENE PRODUCTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2020-2027 ($ MILLION)
31. REST OF THE WORLD FEMININE HYGIENE PRODUCTS MARKET RESEARCH AND ANALYSIS BY NATURE TYPE, 2020-2027 ($ MILLION)
32. REST OF THE WORLD FEMININE HYGIENE PRODUCTS MARKET RESEARCH AND ANALYSIS BY PRODUCT TYPE, 2020-2027 ($ MILLION)
33. REST OF THE WORLD FEMININE HYGIENE PRODUCTS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2020-2027 ($ MILLION)
1. GLOBAL FEMININE HYGIENE PRODUCTS MARKET SHARE BY NATURE TYPE, 2020 VS 2027 (%)
2. GLOBAL FEMININE HYGIENE PRODUCTS MARKET SHARE BY PRODUCT TYPE, 2020 VS 2027(%)
3. GLOBAL FEMININE HYGIENE PRODUCTS MARKET SHARE BY DISTRIBUTION CHANNEL, 2020 VS 2027(%)
4. GLOBAL FEMININE HYGIENE PRODUCTS MARKET SHARE BY GEOGRAPHY, 2020 VS 2027(%)
5. US FEMININE HYGIENE PRODUCTS MARKET SIZE, 2020-2027 ($ MILLION)
6. CANADA FEMININE HYGIENE PRODUCTS MARKET SIZE, 2020-2027 ($ MILLION)
7. UK FEMININE HYGIENE PRODUCTS MARKET SIZE, 2020-2027 ($ MILLION)
8. FRANCE FEMININE HYGIENE PRODUCTS MARKET SIZE, 2020-2027 ($ MILLION)
9. GERMANY FEMININE HYGIENE PRODUCTS MARKET SIZE, 2020-2027 ($ MILLION)
10. ITALY FEMININE HYGIENE PRODUCTS MARKET SIZE, 2020-2027 ($ MILLION)
11. SPAIN FEMININE HYGIENE PRODUCTS MARKET SIZE, 2020-2027 ($ MILLION)
12. ROE FEMININE HYGIENE PRODUCTS MARKET SIZE, 2020-2027 ($ MILLION)
13. INDIA FEMININE HYGIENE PRODUCTS MARKET SIZE, 2020-2027 ($ MILLION)
14. CHINA FEMININE HYGIENE PRODUCTS MARKET SIZE, 2020-2027 ($ MILLION)
15. JAPAN FEMININE HYGIENE PRODUCTS MARKET SIZE, 2020-2027 ($ MILLION)
16. ASEAN FEMININE HYGIENE PRODUCTS MARKET SIZE, 2020-2027 ($ MILLION)
17. SOUTH KOREA FEMININE HYGIENE PRODUCTS MARKET SIZE, 2020-2027 ($ MILLION)
18. REST OF ASIA-PACIFIC FEMININE HYGIENE PRODUCTS MARKET SIZE, 2020-2027 ($ MILLION)
19. REST OF THE WORLD FEMININE HYGIENE PRODUCTS MARKET SIZE, 2020-2027 ($ MILLION)
