Femtech market is anticipated to grow at a significant CAGR of 8.5% during the forecast period. The key factors that are attributed to the growth of the market are the increased burden of lifestyle diseases and increased access to remote areas are driving the market growth.  Across the globe, women are facing various condition that includes reproductive disease coupled with a high risk of developing metabolic syndrome, changing lifestyle habits, mental health, and various other chronic diseases has increased concern of health conditions. Additionally, women in pregnancy face various conditions such as mainly miscarriages, stillbirths, and birth complications, these cases are increasing due to arise is leading to anxiety, depression, and hormonal imbalance. Thus owing to the increasing concerns about maintaining health women's population are majorly focusing on the adoption of the solution that is easy and available to them 24/7 and owing to it the demand for the femtech market is attributed to growing.

However, a lack of awareness about femtech products and applications for women is hampering the growth of the market. Wherever the increasing number of startups in this industry is creating various challenges for the current market players operating in the market. Health technology developers and investors are investing and involved in untapped opportunities and funding innovative R&D strategies to address women's health issues is creating several opportunities in the market.

Segmental Outlook 

The global femtech market is segmented based on the type, application, and end-user. On the basis of type, the market is segmented into products and software. Based on the application, the market is sub-divided into reproductive health, pregnancy & nursing care, pelvic & uterine healthcare, and general healthcare & wellness. Based on end-user, the market is further segmented into direct-to-customer, hospitals, fertility clinics, surgical centers, and diagnostic centers. Among the end-user segment, the diagnostic segment is expected to witness the fastest growth in the market owing to, this offering several specialty diagnosis options for various diseases such as chronic and infectious diseases. Moreover, increased preference for digital health solutions, primarily telehealth solutions, has influenced the patient care process and it has also allowed a reduction in patient visits, even during the COVID-19 pandemic. 

The reproductive health segment is anticipated to dominate in the market owing to the increasing awareness regarding reproductive health in the majority of economies. The increasing demand for services and advanced software-enabled products that support the treatment of various conditions such as gynecological and sexual health, infections, and others. The companies in these sectors are participating and adopting developmental activities, which is leading to the expansion of offerings, and product pipelines for the reproductive health of women. Moreover, with increasing accessibility and availability of feminine products, the female population across the globe is adopting products for maintaining reproductive health with increasing greater awareness, which is influencing the segmental growth of the market.

Regional Outlooks

The global femtech market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East &Africa, and Latin America). North America region is anticipated to hold a prominent share in the market owing to growing healthcare IT spending & advancements in digital health infrastructure are factors that drive the market growth. 

Global Femtech Market Growth, by Region 2022-2028

The Asia-Pacific Region is Fastest Growing in the Global Femtech Market

The region is predicted to register the fastest growth in the market attributed to raised demand for effective health technology solutions integration with increasing spending on digital infrastructure. The growing smartphone, internet & wearable devices penetration, and increasing health consciousness is propelling the market growth. Moreover, companies operating in the sector are adopting various strategies such as partnership, and acquisition, among others to remain competitive in the market. For instance, in May 2022, HempStreet teamed up with Gynica, an R&D company to change the culture of gynecological treatment through clinically proven, cannabinoid-based solutions. Under this partnership companies will develop clinically proven, robust phytopharmaceutical products to improve menstrual health and tackle other mass ailments. Both the companies in collaboration will co-develop medical products to tackle ailments specifically related to women’s health for the Indian market. Moreover, increasing government initiatives for the awareness of women's health as well as the adoption of advanced technological solutions for the treatment of women's conditions are further expanding the market.

Market Players Outlook

The major companies serving the global femtech market include Flo Health UK Ltd., Go Glee Technologies Pvt. Ltd., Grace Health, HeraMED, KBI Services, Inc., Marani Health Inc., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, geographical expansions, partnerships, product launches, and collaborations, to stay competitive in the market. For instance, in October 2021, Executive Dr. Kimon Angelides launched of FemTec Health, the startup that focuses on women's health and beauty with $38M in funding that focuses on using technology and data to transform the total healthcare experience for women. This new platform is been implemented across all sectors such as specialty care, wellness and prevention, reproductive care, sexual wellness, mental health, chronic care, and other for women's personal care. 

The Report Covers

• Market value data analysis of 2021 and forecast to 2028.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global femtech market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.