The global fitness app market is anticipated to grow at a significant CAGR of 20.8 % during the forecast period. Rising awareness among the population across the globe towards the health coupled with inclination towards the adoption of healthy lifestyle has propelled the growth of the market. As a result of which, consumers had started using apps to get more information on health issues and track their daily intakes. According to the World Economic Forum, in September 2021, downloads of health and fitness applications has been grew by 46% across the globe. Additionally, 97% believe fitness and happiness go hand in hand and while men are turning towards cycling, martial arts, and the gym, women are more inclined to choose dance, aerobics, and jumping rope to get there. Furthermore, during the period of home isolation increased usage of technology-aided distant social interaction, focus on physical fitness, and leisure activities were adopted by consumers, which acted as a major factor driving the growth of the fitness app market for the forecast period.

Impact of COVID-19 Pandemic on Global Fitness App Market

Outbreak of COVID-19 significantly impacted on the fitness app market. The pandemic pushed consumers to adopt virtual fitness over physical gyms and fitness studios. The guidelines of the government to maintain social distance to avoid transmission of COVID-19 are affecting the health of many individuals who are unable to meet their fitness goals. Owing to this, virtual app vendors are focusing on introducing innovative solutions and expanding their geographical range which is fueling the fitness app market for the forecast period. For instance, in August 2021, Union Minister for Youth Affairs and Sports in India, Anurag Thakur launched Fit India mobile app at the Major Dhyan Chand National Stadium in Delhi. The mobile app is a personal trainer and fitness guide which aims to create more awareness towards fitness. Additionally, vendors are offering various premium features and discounts to attract consumers and take subscriptions acting as a driver to the market.

Segmental Outlook 

The global fitness app market is segmented based on the operating system and application. Based on the operating system, the market is bifurcated into IOS and android. Based on the application, the market is sub-segmented into exercise & weight loss, diet & nutrition, activity tracking, and others. Among the operating system segment, the android market segment is expected to witness a high growth rate for the fitness app market for the forecast period. Rapidly increasing android users across the globe and advancements in android technology for smartphones are driving the growth of the market.

Global Fitness App Market Share by Application, 2020 (%)

The Activity Tracking Segment Projected to Cater Considerable Market Share of the Global Fitness App Market

Among the application segment, the activity tracking segment is projected to cater considerable market share over the forecast period, due to regular reminder boosts motivation levels along with a fitness tracker, consumers can keep track of their physical activity daily. An activity tracker helps to watch and record individuals’ heart rate, daily burned calories, and step counts. Self-tracking allows users to stick to a healthier diet, exercise more, and sleep better. Regular use of an activity tracker boosts users’ daily workouts and helps to achieve the goals, driving the growth of the segment during the forecast period.

Regional Outlooks

The global fitness app market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa, and Latin America). The market can be analyzed for a particular region or country level as per the requirement.

Global Fitness App Market Growth, by Region 2021-2027

The North America Region is Expected to Hold the Prominent Share in the Global Fitness App Market

North America is expected to account for a significant share in the fitness app market over the forecast period, owing to the ongoing technological investments in new and advance technologies such as artificial intelligence (AI), machine learning (ML), cloud computing, internet of things (IoT), and others. Further, increasing awareness regarding health and fitness coupled with the increasing incidenced of people affected by anxiety and stress are some factors driving market regional growth. According to the, National Alliance on Mental Illness (NAMI), approximately 19.1% out of total adult population is uffering from anxiety disorder. In addition, the ongoing COVID-19 pandemic followed by social distancing, usage of smartphones, increase in geriatric population, and increase of chronic diseases, are rapidly growing the market during the forecast period.

Market Players Outlook

The major companies serving the global fitness app market include Adidas AG, Goggle LLC, Nike Inc., Fitbit Inc., Leap Fitness Group, My FitnessPal Inc., Noom Inc., Polar Electro Oy, Samsung Electronics Co. Ltd., Strong Fitness Pte Ltd., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers & acquisitions, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in January 2021, Cure. fit acquired Onyx catering to improve existing international offerings. Onyx specializes in body tracking technology and personalization of workout feedback. It provides highly accurate rep counts, form correction, and detailed performance tracking.

The Report Covers

    • Market value data analysis of 2020 and forecast to 2027.

    • Annualized market revenues ($ million) for each market segment.

    • Country-wise analysis of major geographical regions.

   • Key companies operating in the global fitness app market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.

   • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.

    • Analysis of market-entry and market expansion strategies.

    • Competitive strategies by identifying ‘who-stands-where’ in the market.