Floor care market is anticipated to grow at a CAGR of 8.1% during the forecast period (2024-2031). The growth of floor care products market demand is influenced by various factors such as technological advancements, increasing consumer awareness, urbanization, rising disposable income, environmental considerations, and regional development. Technological advancements such as robotic vacuum cleaners, voice control, and smartphone connectivity have played a significant role in driving the adoption of these products. Additionally, the rising disposable income in developing countries has enabled consumers to invest in high-quality floor care products.

Market Dynamics

Increasing Demand for Hygiene

Customers' increased emphasis on hygiene and cleanliness adhering to the pandemic COVID-19 has increased demand for products with advanced cleaning features. In May 2024, Dyson's WashG1 wet floor cleaner is designed to efficiently clean hard floors across large areas. It uses two microfibre rollers with a pump to separate wet and dry debris, removing up to 64,800 filaments per square centimeter. The one-liter tank can clean spaces of up to 290 square meters in one go. The presence of such advanced products is further promoting their adoption.

Technological advancements in Product Innovation

The industry is embracing technological advancements to improve efficiency, reduce manual work, enhance cleaning precision, and offer real-time optimization, attracting tech-savvy consumers. For instance, in April 2020, Tineco launched the PURE ONE S11, FLOOR ONE S3, and iFloor 3 smart floor care products. The PURE ONE S11 expands the company's smart vacuum series, while the FLOOR ONE S3 is the first smart cordless wet/dry vacuum. The FLOOR ONE S3 uses iLoop technology to automatically detect, wash, and vacuum floors, optimizing suction power, water, cleaning solutions, and brush roller speed in real time. It's ideal for kitchens, bathrooms, and hard floor surfaces, and features voice prompts for cleaning and self-cleaning. 

Market Segmentation

• Based on product, the market is segmented into scrubbers, vacuum cleaners, sweepers, and others (burnishers and brooms).

• Based on application, the market is segmented into residential and commercial.

Vacuum Cleaners to Hold a Considerable Market Share

The adoption of smart and automated vacuum cleaners is on the rise owing to increased awareness about hygiene and the advantages of advanced cleaning technologies. For instance, in May 2024, Dyson launched the WashG1 wet floor cleaner, which can handle both wet and dry debris, covering up to 290 square meters with a one-liter clean water tank. The cleaner uses two microfibre rollers that counter-rotate and are connected to a pump that distributes water evenly across each roller.

Regional Outlook

The global floor care market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America). 

Technological Integration In North America Region

The demand for automated floor care solutions has increased significantly as a result of the smart home technologies rapidly continues to expand. For instance, in March 2024, TASKI launched US manufacturing for Swiss-designed floor care machines. The move follows TASKI's acquisition of NSS Enterprises and the establishment of a new North American hub in Toledo, Ohio. The expansion enhanced sales, customer service, technical support, and delivery speed, ensuring a competitive industry.

Floor Care Market Growth by Region 2024-2031

Asia-Pacific Holds Major Market Share

The demand for floor care equipment is rising as a result of the growth of commercial areas, particularly in developing countries. According to the India Brand Equity Foundation (IBEF), in May 2024, India's real estate sector is anticipated to witness significant growth in the coming years, with estimates suggesting that it could reach Rs. 65,000 crore by 2040. Furthermore, it is predicted that the sector will contribute approximately 13.0% to the country's GDP by 2025. In addition to residential properties, the retail, hospitality, and commercial real estate segments are also expected to experience growth, potentially reaching a value of $1.0 trillion by 2030. The growth of the regional commercial sector is anticipated to drive the demand for floor care equipment across the region.

Market Players Outlook

*Note: Major Players Sorted in No Particular Order.

The major companies serving the global floor care market include Alfred Kärcher SE & Co. KG, Nilfisk A/S, S.C. Johnson & Son Inc., Dyson Group, and iRobot Corp. among others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers and acquisitions to stay competitive in the market. For instance, in October 2023, Sunbelt Rentals launched its new business unit, Flooring Solutions, in the UK, offering floor care and maintenance rental equipment. This move aims to meet the demands of facilities management and surface preparation industries, providing a reliable alternative to traditional equipment ownership models. The units offer flexible rental agreements, IRIS telematics, and intelligent insight for informed decision-making.

The Report Covers

• Market value data analysis of 2023 and forecast to 2031.

• Annualized market revenues ($ million) for each market segment.

• Country-wise analysis of major geographical regions.

• Key companies operating in the global floor care market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.

• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.

• Analysis of market-entry and market expansion strategies.

• Competitive strategies by identifying ‘who-stands-where’ in the market.