The global folding keyboards market is anticipated to grow at a significant CAGR of 4.9% during the forecast period. The advancement in technology along with attributes offered by folding keyboard to consumer are some of the major factor driving the growth of the market. Folding keyboards are provided with ultra-modern attributes such as having backlit lighting, wired or wireless connections, among others. Additionally, the folding keyboard offers an extra edge over the other keyboards due to its portability which makes it a better alternative for the consumers.
Impact of COVID-19 Pandemic on Global Folding Keyboards Market
The COVID-19 pandemic had adversely impacted most of the industries in the market. The COVID-19 pandemic led the government to impose the lockdown which restricted the production activities including the folding keyboards production. Furthermore, the government instructions to work with a minimal amount of workforce, and disruption in the supply chain management systems had also impacted the folding keyboards market in an adverse manner. However, as the situation gets normal the market has seen significant growth. People’s preference has been inclined to much more personal and portable devices owing to the rise in work from home culture.
Segmental Outlook
The global folding keyboards market is segmented based on the type, connectivity, distribution channel, and end-user. Based on the type, the market is segmented into backlit, ultra-thin, touchpad, and ergonomics. Based on the connectivity, the market is segmented into wired, and wireless. Based on the distribution channel, the market is segmented into direct, and indirect. Based on the end-user, the market is sub-segmented into individual, and commercial.
Global Folding Keyboards Market Share by Connectivity, 2020 (%)
The Direct Distribution Channel is the Fastest Growing Segment in the Global Folding Keyboards Market
Among the distribution channel, the direct segment is anticipated to grow fastest in the global folding keyboards market during the forecast period. As folding keyboard has most prominent consumers which are mostly young and the preferences of the young consumers are mostly online channels for shopping which connects the consumers directly to the manufacturers. Online shopping avails more options, more brands, and a huge range of prizes that makes the buyers prefer online channels. Additionally, in online channels their is direct connection with the manufacturer, which leads in reducing the third-party cost gets along with consumers getting the product at the best possible price. Additionally, after the pandemic, online distribution channels have grown significantly. As per Organization for Economic Co-operation and Development (OECD), in China, the share of online retail in total accumulated retail sales between January to August 2020 reached 24.6%, up from 19.4% in August 2019.
Regional Outlooks
The global folding keyboards market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).
Global Folding Keyboards Market Growth by Region, 2021-2027
The Asia-Pacific Region Holds the Major Share in the Global Folding Keyboards Market
The Asia-Pacific is expected to grow exponentially and at the fastest growth rate over the forecast period. The folding keyboard has gained popularity in the region due to its compatible, portable, and user-friendly attributes, which are anticipated to maintain its growth in the market. Additionally, the other major factor contributing to the growth in the region is the rising information technology (IT) industry which has led to the use of computers, laptops, and tablets, leading the increasing demand for folding keyboards. For instance, as per the report by the Ministry of Electronics & Information Technology of the Government of India, the Indian Information Technology/ Information Technology Enabled Services (IT/ITeS) industry had generated revenue via export services is $147 billion in 2019-2020, which was $136 billion in 2018-2019. In terms of year-over-year (YoY) growth, the IT sector grew by 7.90% in 2019-2020 which grew 5.98% in 2018-2019.
Market Players Outlook
The major companies serving the global folding keyboards market include Dell Technologies, Inc., HP Development Co., L.P., Lenovo, Logitech Europe S.A., TVS ELECTRONICS, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers & acquisitions, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in September 2020, Logitech announced the Logitech Folio Touch, a flexible keyboard case with an integrated trackpad for the iPad Air (4th generation). The Folio Touch provides a versatile laptop-kind keyboard that could be moved and adjusted depending on the selected use and could be connected to iPad Air via the Smart Connector for instant power and pairing. Additionally, folio Touch also offers four modes for using which include typing, sketching, viewing, and reading for iPad Air consumers. Consumers can simply fold back the keyboard when they do not need to text and use the iPad Air for movie watching or sketching.
The Report Covers
• Market value data analysis of 2020 and forecast to 2027.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global folding keyboards market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
• Impact of COVID-19 on the Global Folding Keyboards Market
• Recovery Scenario of Global Folding Keyboards Market
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. BY Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Key Company Analysis
3.1.1. Dell Technologies, Inc.
3.1.1.1. Overview
3.1.1.2. Financial Analysis
3.1.1.3. SWOT Analysis
3.1.1.4. Recent Developments
3.1.2. HP Development Co., L.P.
3.1.2.1. Overview
3.1.2.2. Financial Analysis
3.1.2.3. SWOT Analysis
3.1.2.4. Recent Developments
3.1.3. Lenovo
3.1.3.1. Overview
3.1.3.2. Financial Analysis
3.1.3.3. SWOT Analysis
3.1.3.4. Recent Developments
3.1.4. Logitech Europe S.A.
3.1.4.1. Overview
3.1.4.2. Financial Analysis
3.1.4.3. SWOT Analysis
3.1.4.4. Recent Developments
3.1.5. TVS ELECTRONICS
3.1.5.1. Overview
3.1.5.2. Financial Analysis
3.1.5.3. SWOT Analysis
3.1.5.4. Recent Developments
3.2. Key Strategy Analysis
3.3. Impact of Covid-19 on Key Players
4. Market Segmentation
4.1. Global Folding Keyboards Market by Type
4.1.1. Backlit
4.1.2. Ultra-Thin
4.1.3. Touchpad
4.1.4. Ergonomics
4.2. Global Folding Keyboards Market by Connectivity
4.2.1. Wired
4.2.2. Wireless
4.3. Global Folding Keyboards Market by Distribution Channel
4.3.1. Direct
4.3.2. Indirect
4.4. Global Folding Keyboards Market by End-User
4.4.1. Individual
4.4.2. Commercial
5. Regional Analysis
5.1. North America
5.1.1. United States
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
6. Company Profiles
6.1. Amkette
6.2. Apple Inc.
6.3. ARTECK Inc.
6.4. ASUSTeK Computer Inc.
6.5. Best IT World(India) Pvt. Ltd. (iBall)
6.6. Entermultimedia
6.7. Fenifox
6.8. Intex Technologies (I) Ltd.
6.9. Jelly Comb Corp.
6.10. Microsoft
6.11. Shenzhen Geyes Electronic Technology Co., LTD.
6.12. Targus
6.13. TEXET
6.14. Thousandshores (iClever)
6.15. Zebronics India Pvt. Ltd.
1. GLOBAL FOLDING KEYBOARDS MARKET RESEARCH AND ANALYSIS BY TYPE, 2020-2027 ($ MILLION)
2. GLOBAL BACKLIT FOLDING KEYBOARDS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
3. GLOBAL ULTRA-THIN FOLDING KEYBOARDS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
4. GLOBAL TOUCHPAD FOLDING KEYBOARDS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
5. GLOBAL ERGONOMICS FOLDING KEYBOARDS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
6. GLOBAL FOLDING KEYBOARDS MARKET RESEARCH AND ANALYSIS BY CONNECTIVITY, 2020-2027 ($ MILLION)
7. GLOBAL WIRED FOLDING KEYBOARDS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
8. GLOBAL WIRELESS FOLDING KEYBOARDS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
9. GLOBAL FOLDING KEYBOARDS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2020-2027 ($ MILLION)
10. GLOBAL DIRECT FOLDING KEYBOARDS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
11. GLOBAL INDIRECT FOLDING KEYBOARDS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
12. GLOBAL FOLDING KEYBOARDS MARKET RESEARCH AND ANALYSIS BY END-USER, 2020-2027 ($ MILLION)
13. GLOBAL INDIVIDUAL FOLDING KEYBOARDS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
14. GLOBAL COMMERCIAL FOLDING KEYBOARDS MARKET RESEARCH AND ANALYSIS BY REGION, 2020-2027 ($ MILLION)
15. GLOBAL FOLDING KEYBOARDS MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2020-2027 ($ MILLION)
16. NORTH AMERICAN FOLDING KEYBOARDS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)
17. NORTH AMERICAN FOLDING KEYBOARDS MARKET RESEARCH AND ANALYSIS BY TYPE, 2020-2027 ($ MILLION)
18. NORTH AMERICAN FOLDING KEYBOARDS MARKET RESEARCH AND ANALYSIS BY CONNECTIVITY, 2020-2027 ($ MILLION)
19. NORTH AMERICAN FOLDING KEYBOARDS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2020-2027 ($ MILLION)
20. NORTH AMERICAN FOLDING KEYBOARDS MARKET RESEARCH AND ANALYSIS BY END-USER, 2020-2027 ($ MILLION)
21. EUROPEAN FOLDING KEYBOARDS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)
22. EUROPEAN FOLDING KEYBOARDS MARKET RESEARCH AND ANALYSIS BY TYPE, 2020-2027 ($ MILLION)
23. EUROPEAN FOLDING KEYBOARDS MARKET RESEARCH AND ANALYSIS BY CONNECTIVITY, 2020-2027 ($ MILLION)
24. EUROPEAN FOLDING KEYBOARDS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2020-2027 ($ MILLION)
25. EUROPEAN FOLDING KEYBOARDS MARKET RESEARCH AND ANALYSIS BY END-USER, 2020-2027 ($ MILLION)
26. ASIA-PACIFIC FOLDING KEYBOARDS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)
27. ASIA-PACIFIC FOLDING KEYBOARDS MARKET RESEARCH AND ANALYSIS BY TYPE, 2020-2027 ($ MILLION)
28. ASIA-PACIFIC FOLDING KEYBOARDS MARKET RESEARCH AND ANALYSIS BY CONNECTIVITY, 2020-2027 ($ MILLION)
29. ASIA-PACIFIC FOLDING KEYBOARDS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2020-2027 ($ MILLION)
30. ASIA-PACIFIC FOLDING KEYBOARDS MARKET RESEARCH AND ANALYSIS BY END-USER, 2020-2027 ($ MILLION)
31. REST OF THE WORLD FOLDING KEYBOARDS MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2020-2027 ($ MILLION)
32. REST OF THE WORLD FOLDING KEYBOARDS MARKET RESEARCH AND ANALYSIS BY TYPE, 2020-2027 ($ MILLION)
33. REST OF THE WORLD FOLDING KEYBOARDS MARKET RESEARCH AND ANALYSIS BY CONNECTIVITY, 2020-2027 ($ MILLION)
34. REST OF THE WORLD FOLDING KEYBOARDS MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2020-2027 ($ MILLION)
35. REST OF THE WORLD FOLDING KEYBOARDS MARKET RESEARCH AND ANALYSIS BY END-USER, 2020-2027 ($ MILLION)
1. IMPACT OF COVID-19 ON GLOBAL FOLDING KEYBOARDS MARKET, 2020-2027 ($ MILLION)
2. IMPACT OF COVID-19 ON GLOBAL FOLDING KEYBOARDS MARKET BY SEGMENT, 2020-2027 ($ MILLION)
3. RECOVERY OF GLOBAL FOLDING KEYBOARDS MARKET, 2021-2027 (%)
4. GLOBAL FOLDING KEYBOARDS MARKET SHARE BY TYPE, 2020 VS 2027 (%)
5. GLOBAL BACKLIT FOLDING KEYBOARDS MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
6. GLOBAL ULTRA-THIN FOLDING KEYBOARDS MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
7. GLOBAL TOUCHPAD FOLDING KEYBOARDS MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
8. GLOBAL ERGONOMICS FOLDING KEYBOARDS MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
9. GLOBAL FOLDING KEYBOARDS MARKET SHARE BY CONNECTIVITY, 2020 VS 2027 (%)
10. GLOBAL WIRED FOLDING KEYBOARDS MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
11. GLOBAL WIRELESS FOLDING KEYBOARDS MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
12. GLOBAL FOLDING KEYBOARDS MARKET SHARE BY DISTRIBUTION CHANNEL, 2020 VS 2027 (%)
13. GLOBAL DIRECT FOLDING KEYBOARDS MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
14. GLOBAL INDIRECT FOLDING KEYBOARDS MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
15. GLOBAL FOLDING KEYBOARDS MARKET SHARE BY END-USER, 2020 VS 2027 (%)
16. GLOBAL INDIVIDUAL FOLDING KEYBOARDS MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
17. GLOBAL COMMERCIAL FOLDING KEYBOARDS MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
18. GLOBAL FOLDING KEYBOARDS MARKET SHARE BY GEOGRAPHY, 2020 VS 2027 (%)
19. US FOLDING KEYBOARDS MARKET SIZE, 2020-2027 ($ MILLION)
20. CANADA FOLDING KEYBOARDS MARKET SIZE, 2020-2027 ($ MILLION)
21. UK FOLDING KEYBOARDS MARKET SIZE, 2020-2027 ($ MILLION)
22. FRANCE FOLDING KEYBOARDS MARKET SIZE, 2020-2027 ($ MILLION)
23. GERMANY FOLDING KEYBOARDS MARKET SIZE, 2020-2027 ($ MILLION)
24. ITALY FOLDING KEYBOARDS MARKET SIZE, 2020-2027 ($ MILLION)
25. SPAIN FOLDING KEYBOARDS MARKET SIZE, 2020-2027 ($ MILLION)
26. REST OF EUROPE FOLDING KEYBOARDS MARKET SIZE, 2020-2027 ($ MILLION)
27. INDIA FOLDING KEYBOARDS MARKET SIZE, 2020-2027 ($ MILLION)
28. CHINA FOLDING KEYBOARDS MARKET SIZE, 2020-2027 ($ MILLION)
29. JAPAN FOLDING KEYBOARDS MARKET SIZE, 2020-2027 ($ MILLION)
30. SOUTH KOREA FOLDING KEYBOARDS MARKET SIZE, 2020-2027 ($ MILLION)
31. REST OF ASIA-PACIFIC FOLDING KEYBOARDS MARKET SIZE, 2020-2027 ($ MILLION)
32. REST OF THE WORLD FOLDING KEYBOARDS MARKET SIZE, 2020-2027 ($ MILLION)