The global frozen pizza market is estimated to grow at a CAGR of 6.1% during the forecast period. The increasing shift towards the western diet and expansion of fast-food retail chains are some pivotal factors driving the consumption of frozen pizza. Frozen pizzas have been gaining immense popularity among college students and busy families. Rising urbanization and increasing disposable income are leading to an emerging shift towards frozen pizza. As per the United Nations (UN), in 2018, 55% of the global population lives in urban areas, which is expected to increase to 68% by 2050. The global urban population has increased rapidly from 751 million in 1950 to 4.2 billion in 2018. 

With the increasing urbanization and disposable income, the expansion of food service chains such as McDonald’s, Domino's Pizza, and Pizza Hut have been witnessed globally. The increasing food service chains are supporting to meet the increasing demand for frozen pizza among the population largely following western diets. As a result, some new launches of new innovative frozen pizza have been reported cater to the needs of millennials and children. For instance, in July 2020, Urban Pie Pizza Co. launched a pizza produced with hemp seeds to the frozen aisle. These hemp-infused crusts are a first in the frozen aisle. Hemp seeds are a potential source of plant-based protein and it contains essential fatty acids such as Omega-3 and Omega-6. 

Several consumers use frozen pizza to reduce inflammation. The company’s new series features an artisan crust baked with hulled hemp seeds. All pizzas of the company utilize 100% real recombinant bovine somatotropin (rBST)-free cheese and meats and are free from preservatives, artificial colors, and flavors. In the new artificial hemp crust line, the company offers four varieties, which include Chicken Pesto, Spinach & Roasted Mushroom, Pepperoni & Chicken Sausage, and 6-Cheese. The frozen pizza market has been witnessing an influx of cannabis and plant-based proteins that may further encourage its consumption. In addition, the availability of gluten-free frozen pizza is offering an opportunity for the growth of the market. 

Market Segmentation

The global frozen pizza market is segmented based on product and source. Based on the product, the market is classified into regular, premium, and gourmet. Based on the source, the market is classified into retail and food service chain. 

Regular Frozen Pizzas to Witness Dominant Share in the Market

In 2019, regular frozen pizza has witnessed a potential share in the product segment owing to the significant demand for cost-effective pizzas. The normal selections for regular pizzas include sausage, cheese, supreme, and pepperoni. Most pizza chains allow individuals to combine or add toppings, however, at an additional cost. These pizzas are cooked in the masses and are picked off the top when the customer calls for an order. Like gourmet pizzas, regular pizzas are not personally developed for an individual customer. Gourmet pizzas have a high cost compared to regular pizza. Therefore, gourmet pizzas are often provided in a restaurant-type environment.

Global Frozen Pizza Market Share by Product, 2019 (%)

Regional Analysis

Geographically, North America is expected to hold a potential share in the market owing to the significant innovations in frozen pizza and the rising frozen food industry in the region. As per the American Frozen Food Institute (AFFI), during the period, March to mid-April 2020, 86% of consumers had bought frozen food, of these 7% were new buyers of frozen food, who rarely or never purchased frozen food items before. The most frequently purchased frozen food categories were frozen meat/poultry, vegetables, and pizza. Nearly 1/3rd of consumers stocked up more than normal on frozen pizza, vegetables, meat/poultry than pre-pandemic. Therefore, the rising consumption of frozen foods is in turn, encouraging the growth of the market in the region.

Global Frozen Pizza Market Growth, by Region 2020-2026

Market Players Outlook 

Some prominent players in the market include Nestlé S.A., CJ CheilJedang Corp., General Mills Inc., Südzucker AG, and Amy's Kitchen, Inc. Product launches and mergers and acquisitions are some key strategic initiatives adopted by the market players to leverage their market share. For instance, in February 2019, CJ CheilJedang acquired major Schwan's Company, a US food firm to become one of the major global food company. Schwan's Company is renowned for its retail pizza brands like Freschetta, Tony's, and Red Baron. This will enable CJ CheilJedang to set up the base for globalization of Korean food culture by securing the ‘K-Food expansion platform’ with an infrastructure of food manufacturing and distribution as well as R&D infrastructure in all over the US. Additionally, CJ CheilJedang will increase its food business portfolio with a comprehensive line of Asian foods distinguished with the Korean food taste. The company may expand its markets across countries such as Canada and Mexico.

The Report Covers

• Market value data analysis of 2019 and forecast to 2026.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global frozen pizza market. Based on the availability of data, information related to pipeline products, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.