Game-based Learning Market
Game-based Learning Market Size, Share & Trends Analysis Report by Type (Location-Based Games, AR/VR Games, and Others), by Application (Critical Thinking & Problem-Solving, Training & Development, and Evaluation), by Platform (Online, and Offline), End-User (IT & Telecom, Retail, Consumer, Manufacturing, and Others) Forecast Period (2024-2031)
Game-based learning market is anticipated to grow at a significant CAGR of 21.4% during the forecast period (2024-2031). Game-based Learning is a framework in which educational content is presented through engaging games and simulations, aiming to motivate learners and make the learning process more enjoyable and effective. Its aspects include core knowledge, interactive experiences, and motivational elements like points, badges, leaderboards, and storylines.
Market Dynamics
Increased Demand for Engaging Learning
Traditional learning methods can sometimes be dry and monotonous. Game-based learning injects fun and interactivity into the process, leading to higher engagement and motivation among learners. This is particularly effective for younger generations who are accustomed to interactive digital experiences.
Increased Technological Advancements
The rise of technologies such as virtual reality (VR) and augmented reality (AR) is revolutionizing game-based learning. These immersive experiences can create realistic simulations and scenarios, further enhancing the learning process. The COVID-19 pandemic had a positive impact on the game-based learning market, accelerating its growth and adoption across various sectors. With the widespread closure of schools, universities, and training centers, there was a significant shift towards online and remote learning solutions, that led to an increased demand for digital educational tools, including game-based learning platforms.
Market Segmentation
- Based on type, the market is segmented into location-based games, AR/VR games, and others including AI-based games, language learning, skill-based learning, and simulation.
- Based on application, the market is segmented into critical thinking & problem-solving, training & development, and evaluation.
- Based on end-users, the market is segmented into IT & telecom, retail, consumer, manufacturing, and others including government, education, healthcare & life sciences.
- Based on the platform, the market is augmented into online, and offline.
Location-based Game is Projected to Emerge as the Largest Segment
Location-based games (LBG) sub-segment is expected to hold the largest share of the market due to their increased engagement, immersive nature, active learning, collaboration, real-world application, technological advancements, and accessibility. LBGs leverage the real world as the game board, making learning more memorable and engaging. They encourage problem-solving, critical thinking, and teamwork skills. Technological advancements like mobile technology, GPS, and augmented reality (AR) further enrich the learning experience. LBGs are also becoming more accessible, with smartphones and tablets making them more accessible. These technologies enable the integration of real-world locations and physical environments into educational games, creating immersive and interactive learning experiences.
Online Sub-segment to Hold a Considerable Market Share
The online sub-segment currently holds a significant market share in game-based learning due to its accessibility, scalability, cost-effectiveness, and established presence. Online game-based learning solutions are easily accessible through web browsers, mobile apps, and learning management systems, making them cost-effective and accessible to many learners. The market is mature and well-established, with a vast array of solutions catering to diverse learning needs. Advancements in-game mechanics, storytelling, social learning elements, and microlearning and gamified courses are addressing challenges in online learning. Future advancements in technology, such as virtual reality and artificial intelligence, could further enhance the online game-based learning experience.
Regional Outlook
The global game-based learning market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America).
Global Game-based Learning Market Growth by Region 2024-2031
North America Holds Major Market Share
North America's game-based learning market is dominated by factors such as a strong emphasis on innovation, investment in Edtech, early adoption of technology, and focus on personalized learning. The country's robust tech ecosystem, early adoption of technology, and diverse learners make it an attractive option for learning. Game-based learning addresses the growing demand for engaging, interactive, and adaptable learning experiences. It also caters to the rapidly changing job market, requiring skilled and adaptable workforces. Game-based learning can address skills like critical thinking, problem-solving, and soft skills, and offers a more engaging training method. Government initiatives, a strong funding environment, and high disposable income further support the market. The country's tech-savvy population, supportive government policies, and robust funding environment further solidify its position as a leader in the game-based learning market.
Market Players Outlook
The major companies serving the global game-based learning market include Amazon Web Services, Inc., Google LLC, Duolingo, Inc., and Epic Games, among others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers, and acquisitions to stay competitive in the market.
Recent Developments-
- In February 2024, Kahoot! announced plans to broaden its mobile apps and online platform to include the Indonesian language. This initiative seeks to provide enjoyable and enriching educational experiences to individuals of all ages in the area while also reaching out to emerging markets. With more than 15 million participants engaging in gameplay over the past year, Kahoot! has solidified its position as a favored platform for interactive learning in Indonesia.
- In March 2023, Duolingo launched its free-to-use app, Duolingo ABC, to teach English to kids aged 3-8 years in India in a fun and gamified way. The app includes more than 700 bite-sized modules teaching phonics, alphabet, and sight words and is built on a child-friendly interface with no ads and in-app purchases.
The Report Covers
- Market value data analysis of 2023 and forecast to 2031.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global game-based learning market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Key Company Analysis
3.2. Amazon Web Service, Inc.
3.2.1. Overview
3.2.2. Financial Analysis
3.2.3. SWOT Analysis
3.2.4. Recent Developments
3.3. Duolingo, Inc.
3.3.1. Overview
3.3.2. Financial Analysis
3.3.3. SWOT Analysis
3.3.4. Recent Developments
3.4. Google LLC
3.4.1. Overview
3.4.2. Financial Analysis
3.4.3. SWOT Analysis
3.4.4. Recent Developments
3.5. Key Strategy Analysis
4. Market Segmentation
4.1. Global Game-based Learning Market by Type
4.1.1. Location-Based Games
4.1.2. AR/VR Games
4.1.3. AI-Based Games
4.1.4. Language Learning
4.1.5. Others (Skill-Based Learning, Simulation)
4.2. Global Game-based Learning Market by End-user
4.2.1. IT & Telecom
4.2.2. Retail
4.2.3. Consumer
4.2.4. Manufacturing
4.2.5. Others (Government, Education, Healthcare & Life Sciences)
4.3. Global Game-based Learning Market by Application
4.3.1. Critical Thinking & Problem-Solving
4.3.2. Training & Development
4.3.3. Evaluation
4.4 Global Game-based Learning Market by Platform
4.4.1. Online
4.4.2. Offline
5. Regional Analysis
5.1. North America
5.1.1. United States
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
5.4.1. Latin America
5.4.2. Middle East & Africa
6. Company Profiles
6.1. Age of Learning, Inc.
6.2. Badgeville (CallidusCloud)
6.3. Breakaway Games
6.4. Bunchball (BI WORLDWIDE)
6.5. Epic Games
6.6. Filament Games
6.7. Fundamentor (Paratus Knowledge Ventures Pvt Ltd)
6.8. Gametize Pte. Ltd.
6.9. Kahoot! ASA
6.10. Lumos Labs
6.11. Mojang Studios
6.12. Quizizz, Inc.
6.13. Recurrence Inc.
6.14. Six Waves Inc.
6.15. Tangible Play, Inc.
6.16. Toolwire Inc.
1. GLOBAL GAME-BASED LEARNING MARKET RESEARCH AND ANALYSIS BY TYPE, 2023-2031 ($ MILLION)
2. GLOBAL LOCATION-BASED GAMES IN GAME-BASED LEARNING MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
3. GLOBAL AR/VR GAMES IN GAME-BASED LEARNING MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
4. GLOBAL OTHERS (AI-BASED GAMES, LANGUAGE LEARNING, SKILL-BASED LEARNING, SIMULATION) GAME-BASED LEARNING MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
5. GLOBAL GAME-BASED LEARNING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2031 ($ MILLION)
6. GLOBAL GAME-BASED LEARNING FOR CRITICAL THINKING & PROBLEM-SOLVING MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
7. GLOBAL GAME-BASED LEARNING FOR TRAINING AND DEVELOPMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
8. GLOBAL GAME-BASED LEARNING FOR EVALUATION MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
9. GLOBAL GAME-BASED LEARNING MARKET RESEARCH AND ANALYSIS BY END-USER, 2023-2031 ($ MILLION)
10. GLOBAL GAME-BASED LEARNING FOR IT AND TELECOM MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
11. GLOBAL GAME-BASED LEARNING FOR CONSUMERS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
12. GLOBAL GAME-BASED LEARNING FOR MANUFACTURES MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
13. GLOBAL GAME-BASED LEARNING FOR OTHERS END-USERS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
14. GLOBAL GAME-BASED LEARNING MARKET RESEARCH AND ANALYSIS BY PLATFORM, 2023-2031 ($ MILLION)
15. GLOBAL ONLINE GAME-BASED LEARNING PLATFORM MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
16. GLOBAL OFFLINE GAME-BASED LEARNING PLATFORM MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
17. GLOBAL GAME-BASED LEARNING MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
18. NORTH AMERICAN GAME-BASED LEARNING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
19. NORTH AMERICAN GAME-BASED LEARNING MARKET RESEARCH AND ANALYSIS BY TYPE, 2023-2031 ($ MILLION)
20. NORTH AMERICAN GAME-BASED LEARNING MARKET RESEARCH AND ANALYSIS BY END-USER, 2023-2031 ($ MILLION)
21. NORTH AMERICAN GAME-BASED LEARNING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2031 ($ MILLION)
22. NORTH AMERICAN GAME-BASED LEARNING MARKET RESEARCH AND ANALYSIS BY PLATFORM, 2023-2031 ($ MILLION)
23. EUROPEAN GAME-BASED LEARNING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
24. EUROPEAN GAME-BASED LEARNING MARKET RESEARCH AND ANALYSIS BY TYPE, 2023-2031 ($ MILLION)
25. EUROPEAN GAME-BASED LEARNING MARKET RESEARCH AND ANALYSIS BY END-USER, 2023-2031 ($ MILLION)
26. EUROPEAN GAME-BASED LEARNING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2031 ($ MILLION)
27. EUROPEAN GAME-BASED LEARNING MARKET RESEARCH AND ANALYSIS BY PLATFORM, 2023-2031 ($ MILLION)
28. ASIA-PACIFIC GAME-BASED LEARNING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
29. ASIA-PACIFIC GAME-BASED LEARNING MARKET RESEARCH AND ANALYSIS BY TYPE, 2023-2031 ($ MILLION)
30. ASIA-PACIFIC GAME-BASED LEARNING MARKET RESEARCH AND ANALYSIS BY END-USER, 2023-2031 ($ MILLION)
31. ASIA-PACIFIC GAME-BASED LEARNING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2031 ($ MILLION)
32. ASIA-PACIFIC GAME-BASED LEARNING MARKET RESEARCH AND ANALYSIS BY PLATFORM, 2023-2031 ($ MILLION)
33. REST OF THE WORLD GAME-BASED LEARNING MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
34. REST OF THE WORLD GAME-BASED LEARNING MARKET RESEARCH AND ANALYSIS BY TYPE, 2023-2031 ($ MILLION)
35. REST OF THE WORLD GAME-BASED LEARNING MARKET RESEARCH AND ANALYSIS BY END-USER, 2023-2031 ($ MILLION)
36. REST OF THE WORLD GAME-BASED LEARNING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2031 ($ MILLION)
37. REST OF THE WORLD GAME-BASED LEARNING MARKET RESEARCH AND ANALYSIS BY PLATFORM, 2023-2031 ($ MILLION)
1. GLOBAL GAME-BASED LEARNING MARKET SHARE BY TYPE, 2023 VS 2031 (%)
2. GLOBAL LOCATION-BASED GAME-BASED LEARNING MARKET SHARE BY REGION, 2023 VS 2031 (%)
3. GLOBAL AR/VR GAME-BASED LEARNING MARKET SHARE BY REGION, 2023 VS 2031 (%)
4. GLOBAL OTHERS GAME-BASED LEARNING MARKET SHARE BY REGION, 2023 VS 2031 (%)
5. GLOBAL GAME-BASED LEARNING MARKET SHARE BY END-USER, 2023 VS 2031 (%)
6. GLOBAL GAME-BASED LEARNING FOR IT & TELECOM MARKET SHARE BY REGION, 2023 VS 2031 (%)
7. GLOBAL GAME-BASED LEARNING FOR RETAIL MARKET SHARE BY REGION, 2023 VS 2031 (%)
8. GLOBAL GAME-BASED LEARNING FOR CONSUMERS MARKET SHARE BY REGION, 2023 VS 2031 (%)
9. GLOBAL GAME-BASED LEARNING FOR MANUFACTURER MARKET SHARE BY REGION, 2023 VS 2031 (%)
10. GLOBAL GAME-BASED LEARNING FOR OTHERS (GOVERNMENT, EDUCATION, HEALTHCARE & LIFE SCIENCES) MARKET SHARE BY REGION, 2023 VS 2031 (%)
11. GLOBAL GAME-BASED LEARNING MARKET SHARE BY APPLICATION, 2023 VS 2031 (%)
12. GLOBAL GAME-BASED LEARNING FOR CRITICAL THINKING & PROBLEM-SOLVING MARKET SHARE BY REGION, 2023 VS 2031 (%)
13. GLOBAL GAME-BASED LEARNING FOR TRAINING AND DEVELOPMENT MARKET SHARE BY REGION, 2023 VS 2031 (%)
14. GLOBAL GAME-BASED LEARNING FOR EVALUATION MARKET SHARE BY REGION, 2023 VS 2031 (%)
15. GLOBAL GAME-BASED LEARNING MARKET SHARE BY PLATFORM, 2023 VS 2031 (%)
16. GLOBAL ONLINE GAME-BASED LEARNING PLATFORM MARKET SHARE BY REGION, 2023 VS 2031 (%)
17. GLOBAL OFFLINE GAME-BASED LEARNING PLATFORM MARKET SHARE BY REGION, 2023 VS 2031 (%)
18. GLOBAL GAME-BASED LEARNING MARKET SHARE BY REGION, 2023 VS 2031 (%)
19. US GAME-BASED LEARNING MARKET SIZE, 2023-2031 ($ MILLION)
20. CANADA GAME-BASED LEARNING MARKET SIZE, 2023-2031 ($ MILLION)
21. UK GAME-BASED LEARNING MARKET SIZE, 2023-2031 ($ MILLION)
22. FRANCE GAME-BASED LEARNING MARKET SIZE, 2023-2031 ($ MILLION)
23. GERMANY GAME-BASED LEARNING MARKET SIZE, 2023-2031 ($ MILLION)
24. ITALY GAME-BASED LEARNING MARKET SIZE, 2023-2031 ($ MILLION)
25. SPAIN GAME-BASED LEARNING MARKET SIZE, 2023-2031 ($ MILLION)
26. REST OF EUROPE GAME-BASED LEARNING MARKET SIZE, 2023-2031 ($ MILLION)
27. INDIA GAME-BASED LEARNING MARKET SIZE, 2023-2031 ($ MILLION)
28. CHINA GAME-BASED LEARNING MARKET SIZE, 2023-2031 ($ MILLION)
29. JAPAN GAME-BASED LEARNING MARKET SIZE, 2023-2031 ($ MILLION)
30. SOUTH KOREA GAME-BASED LEARNING MARKET SIZE, 2023-2031 ($ MILLION)
31. REST OF ASIA-PACIFIC GAME-BASED LEARNING MARKET SIZE, 2023-2031 ($ MILLION)
32. LATIN AMERICA GAME-BASED LEARNING MARKET SIZE, 2023-2031 ($ MILLION)
33. MIDDLE EAST AND AFRICA GAME-BASED LEARNING MARKET SIZE, 2023-2031 ($ MILLION)
