The global garment steamer market is anticipated to grow at a substantial CAGR of 5.7% during the forecast period. The increasing expansion in the retail sector is expected to propel the demand for electronic and home appliances such as garment steamers. The increasing penetration of e-commerce channels and the rising number of convenience and specialty stores meet the increasing requirement for an extensive line of efficient and reasonably priced electronic and home appliances. Garment steamer Brands are now emphasizing more on the distribution network, as part of their ongoing effort to meet the increasing demand. Hence, easy access to garment steamer through the development of effective retail channels provides huge growth opportunities for the market. The market players are pacing up to meet the need by launching new products/appliances, which are CSA approved and prove to be a viable choice for the steaming process. For instance, in 2021, Toshiba Home Appliance Business launched its first exclusive store in Bangalore, India to deliver the first-hand experience of its home appliances. Additionally, in 2020, LG launched a 'direct-to-consumer' online store to deliver directly to customers' doorsteps. Through this launch, the company aims to promote consumers to go on popular e-commerce platforms to buy appliances besides other products.

Impact of COVID-19 Pandemic on Global Garment Steamer Market

The COVID-19 pandemic globally harmed the garment steamers market due to disorder in global supply chains and trade barriers. The sudden shutdown of national and international boundaries disrupted the production and supply chain which created revenue loss and damage. On contrary, the COVID-19 pandemic have also made people shift to their homes and work remotely. This consequently upsurges the use of kitchen and home appliances more than often for cleaning, cooking, as well as steaming clothes. Thus, product demand has surged significantly since the start of the COVID-19 pandemic.

Segmental Outlook 

The global garment steamer market is segmented based on product type, end-use, and distribution channel. Based on the product type, the market is segmented into handheld steamers and upright steamers. Based on the end-use, the market is sub-segmented into the household, and commercial. Further, based on distribution channels, the market is sub-segmented into an online store and an offline store. Among the product type segment, the handheld steamer sub-segment is expected to cater to a prominent market share over the forecast period, however, the upright steamer segment is anticipated to experience a growth at the highest CAGR during the forecast period.

Global Garment Steamer Market Share by Product Type, 2021 (%)

The Handheld Steamer Sub-Segment is anticipated to Hold a Prominent Share in the Global Garment Steamer Market

The growing inclination of people toward products that are portable and easy to handle, which saves time and effort is the major factor driving the demand for handheld garment steamers. Higher efficiency, portability, flexibility, and ease of use offered by portable/ handheld steamers than flat irons are some advantages fuelling the demand of the segment in the global market. Handheld garment steamers are trending and experiencing higher adoption among travelers due to their lightweight. A lower weight of the product makes it easy to carry which influences the purchase decision of consumers for travel purposes. All these features are expected to enhance the market attractiveness of portable/ handheld fabric steamers during the forecast period. Due to the growing demand for portable and flexible steamers in the market, companies are also launching innovative and highly portable streamers that are easy to handle and user-friendly. For instance, launched in May 2021, Nori is a modern, handheld steam iron hybrid anchored by a hinge and two triangular aluminum plates that sandwich and glide across the fabric with a squeeze-and-slide motion. The Nori is 14 inches long, weighing 1.4 lbs, and is designed to glide down garments, inching toward the center with each swipe. The unit has a small chamber for water that can be controlled along with the six heat settings, ranging from Denim to Linen, via buttons and a white LED on the handle.

Regional Outlooks

The global garment steamer market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East &Africa, and Latin America).  The market can be analyzed for a particular region or country level as per the requirement. Among these, the North American regional market is expected to cater to prominent share in the market; however, the Asia-Pacific region is anticipated to experience considerable growth in the garment steamer market.

Global Garment Steamer Market Growth, by Region 2022-2028

The North American Region Is Expected to Hold a Prominent Share in the Global Garment Steamer Market

The North American region is expected to hold a prominent share in the global garment steamer market owing to constant advancements and integration of modern technologies, as well as ongoing R&D investment to introduce innovative products in countries such as the US and others. The key players and brands in this region are making moves such as developments, and product launches that are integrated with advanced technology. For instance, in March 2019, Rowenta launched IXEO All in One Iron and Steamer Solution in the US, combining an iron, a steamer, and a board into an advanced ergonomic design. The product features high-efficiency steaming and lightweight ironing with a three-position Smart Board. Additionally, IXEO uses intelligent technology to safely steam and iron all fabrics. Moreover, Household appliance sales are directly influenced by the increase in the number of households. Household numbers particularly in the US have increased dramatically which is further adding to the expansion of the garment steamers market in this region. According to Pew Research Center, the 2020 census reported 126.8 million occupied households in the US, representing a 9% growth over the 116.7 million households counted in the 2010 census.

Market Players Outlook

The major companies serving the global garment steamer market include Fridja Ltd, Jiffy Steamer Company, LLC, Koninklijke Philips N.V, Panasonic Marketing Middle East & Africa FZE, TEFAL S.A.S, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in 2020, Electrolux partnered with Smartek USA to launch a new line of powerful and sustainable garment care products. The new product line features Electrolux SteadySteam iron and steamers. Electrolux handheld steamers come in both full and compact sizes and are designed to allow users to steam garments at any angle without spilling.

The Report Covers

• Market value data analysis of 2021 and forecast to 2028.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global garment steamer Market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.