The global general purpose wipe market is anticipated to grow at a considerable CAGR of 5.6% during the forecast period. Post COVID-19, the sanitation has become the major concern and necessity for the personal hygiene that has boosted the demand for personal care wipes. The features such as easy-to-use and portable liquid absorbents in day-to-day cleaning and hygiene, in households, workshops, and surroundings leads to higher usage of general-purpose wipes. Moreover, the wipes are made of super-absorbent, which helps in absorbing the fluid on the surface and maintain a clean and hygiene workspace and provides the benefit of disposability. Augmented to wider application in different sectors it is anticipated to attain a higher growth of the market in the coming years. In addition, this wipe is largely used in the healthcare sector, food and beverages, factories, schools, and for household purposes, which is a key factor contributing to the expansion of the general-purpose wipes market. Apart from these, the new product launches by prominent players operating in the market are further aiding in market growth. For instance, in November 2021, Nice Pak, unveiled its new Nice ‘N Clean SecureFLUSH’ technology flushable wipes, a wet wipe that is durable and strong, apart five times than other toilet paper. Moreover, these wipes are designed to eliminate the fear of clogged plumbing. 

Moreover, cutting down of trees on a large-scale, heavy rain due to global warming, limits the manufacturers to get an adequate amount of raw material to manufacture paper wipes that is the key factor restraining the growth of the market. In addition, to make the environment ‘plastic free’, decline the demand for plastic wipes, this factor augmented to restrain the growth of general purpose wipe market. Besides, the use of bio-based materials to make general-purpose wipes is offering lucrative opportunities for the market players in the general-purpose wipes market. 

Impact of COVID-19 Pandemic on General Purpose Wipe Market

With the growing number of COVID-19 cases, infected persons and consumers are strongly influenced to use facial tissue, wipes & toilet papers, to maintain hygiene, and help to control the spread of such inflectional diseases. The growing incidence of COVID-19 cases across the globe influences the medical staff, doctors, patients, and people to use cloth wipes to prevent themselves by avoiding contact. Besides, this surface cleaner wipes had been largely used for cleaning floors, to keep it clean and germs-free. Moreover, during pandemic period,  raised sanitation necessities for personal hygiene boost the demand for toilet tissues and bathroom. Surfaces play a significant role in transmitting pathogens, and other bacterial viruses, hence preventing them from getting contaminated, which are, in a way having a positive impact on the general-purpose wipe market. ?

Segmental Outlook 

The global general purpose wipe market is segmented based on type, and application. Based on type, the market is breakdown into cloth, paper, and plastic. Based on application, the market is sub-segmented into industries, institutions, and others. The growth of cloth segment is attributed to its increasing adoption in personal care, skincare, used as handkerchiefs by adults and women, and cloth wipe are best hygienic product used for cleaning babies as they are smooth on babies skin.

Global General Purpose Wipe Market Share by Application, 2022 (%) 

The Industries Holds the Major Share in the Global General Purpose Wipe Market 

The growth of industries segment is attributed to usage of general-purpose wipes in the cleaning of parts of machinery, floor, and other equipment in the industry,  results in higher demand for wipes. Wipes are available in various forms such as wet and dry, and these wipes are impregnated with ingredients, for specific purposes such as polishing, cleaning, and removing bacteria from surfaces. Additionally, the application of wipes is not only limited to cleaning the floor, it is also used for absorbing fluids and oil spread on the surface. In the electronic and computer industry, the wipe helps clean the delicate parts and remove the dust. The vast application of wipes in the industrial sector, along with its consistent and high-performance property, results in higher demand for general-purpose wipes leads to segment growth.?

Regional Outlooks

The global general purpose wipe market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East &Africa, and Latin America. North America has witnessed a higher growth rate of general-purpose wipe market, the increasing awareness about physical and personal hygiene, the spread of viruses and bacteria becomes the root cause of many diseases, which propelled the growth of the wipe market.  

Global General Purpose Wipe Market Growth, by Region 2022-2028 

The NorthAmerica Region Anticipated to Hold Prominent Share in the Global General Purpose Wipe Market 

The NorthAmerica region holds the major share and is anticipated to grow significantly during the forecast period. Rising awareness about the importance of hygienic personal care products among consumers in a developed country such as the US, and Canada, has significantly driven the growth of the market in the region. Moreover, the increasing influence of social media, and other promotional websites has created awareness among the consumers about general-purpose wipes in different varieties which in turn helped in the growth of the market from  online platforms, as well through the supermarket. In addition, the increased government spending on healthcare and medical infrastructure in the region is anticipated to propel the growth of the general-purpose wipe market.    ?

Market Players Outlook

The major companies serving the global general purpose wipe market are, Kimberly-Clark Corp., P&G., Pigeon India., Unicharm Group., Accrol Group ., Albaad., Ariya Impex India Pvt. Ltd.,  ., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers & acquisitions, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in April 2021, Accrol Group acquired John Dale. The agreement of deal includes the 47,000 sq ft property in Flint from which the business operates and generates around $6.79 million of revenue each year. The company plans to increase its production of anti-bacterial and anti-viral wet wipe ranges in Flint in upcoming years. 

The Report Covers

• Market value data analysis of 2022 and forecast to 2028.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global general purpose wipe market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.