Generative AI in Marketing Market
Generative AI in Marketing Market Size, Share & Trends Analysis Report by Component Type (Software and Services), by System Type (Text Models and Multimodal Models), by Application (Content Creation, Lead Nurturing & Lead Scoring, SEO, Reporting & Analytics, Others (Personalization, Customer Support)), by End-User (Media & Entertainment, IT & Telecommunications, Healthcare, Automotive & Transportation, BFSI, Retail and E-commerce) Forecast Period (2024-2031)
Generative AI in marketing market is anticipated to grow at a considerable CAGR of 35.8% during the forecast period (2024-2031). The global market is driven by the growing demand for AI generated content for strategic marketing moves from several end-user industries. Growing investments in this field along with software advancement are further aiding the market growth.
Market Dynamics
Growing Investment in Generative AI in Marketing
To explore the high potential of Generative AI in marketing activities such as content creation, content analytics, and SEO optimization, key players are making significant investments in this field. For instance, in September 2023, Accenture Plc has made a strategic investment, through Accenture Ventures, in Writer, a platform using generative AI to help enterprises create and shape content in the ways people already work. Writer is designed to help organizations deploy AI-driven applications that can increase productivity and drive significant business impact across enterprise functions including support, operations, product, sales, HR, marketing, and more.
Market Segmentation
Our in-depth analysis of the global generative AI in marketing market includes the following segments by product type, and application:
- Based on component, the market is bifurcated into software and services.
- Based on system type, the market is bifurcated into text models and multimodal models.
- Based on application, the market is sub-segmented into content creation, lead nurturing & lead scoring, SEO, reporting & analytics, and others (personalization, customer support).
- Based on end-user, the market is sub-segmented into media & entertainment, IT & telecommunications, healthcare, automotive & transportation, BFSI, retail and e-commerce.
Content Creation Sub-segment to Hold a Considerable Market Share
The content creation sub-segment market in 2022. The AI based content creation includes text creation, image/ video creation, or audio creation. AI-driven platforms can assess marketing goals and product details, producing scripts and visual story structures for promotional videos. The growing demand for quality content creation for marketing purposes is a key contributor to the high share of this market segment. In May 2023, NVIDIA and WPP entered partnership to develop a content engine that harnesses NVIDIA Omniverse and AI to enable creative teams to produce high-quality commercial content faster, more efficiently and at scale while staying fully aligned with a client’s brand. Such developments are further aiding the market development of this segment.
Regional Outlook
The global generative AI in marketing market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America).
India: Potential Market for the Generative AI in Marketing
Looking towards the high potential of India in field of Generative AI in marketing, key player are investing in this country for their market share expansion. For instance, in December 2023, Yantra Tech Innovation Labs Pvt. Ltd. (Yantra), a management and technology services provider, announced its plan to invest Rs 100 crore ($12.1 million) in India’s Gen AI market. This investment aims to fuel the development of AI in the country. This move involves an aggressive recruitment drive to onboard 500 highly skilled individuals from various parts of India over the next two years. With this investment, the company aims to focus on elevating efficiency and intelligence in business operations.
Global Generative AI in Marketing Market Growth by Region 2024-2031
North America Holds Major Market Share
Among all the regions, North America holds a significant share owing to the high adoption of advanced IT technologies, presence of key players, and presence of large base of end-user industries. The US government’s initiatives related to AI are further anticipated to contribute to the high share of this regional market. For instance, in December 2022, US National Science Foundation has launched the Expanding AI Innovation through Capacity Building and Part II program in coordination with the US Department of Agriculture, the US Department of Homeland Security, the Science and Technology Directorate, the National Institute of Standards and Technology, National Institute of Food and Agriculture, and the US Department of Defense, Office of the Under Secretary of Defense for Research and Engineering.
Market Players Outlook
*Note: Major Players Sorted in No Particular Order.
The major companies serving the global generative AI in marketing market include IBM Corp., Google LLC, Microsoft Corp., OpenAI, and AWS, Inc. among others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers, and acquisitions to stay competitive in the market. For instance, in October 2023, Apple Inc., announced to invest $1.0 billion annually to effectively integrate generative AI capabilities into its entire product line to catch up with competitors like Microsoft and Google.
Further, in September 2023, McKinsey and Salesforce have announced a new collaboration to accelerate the introduction of trusted generative AI for sales, marketing, commerce, and service. This collaboration will bring together Salesforce customer relationship management (CRM) technologies, including Einstein and Data Cloud, with McKinsey’s proprietary AI and data models, assets, and capability building power.
Funding for Startups
- In October 2023, Google has agreed to invest $2.0 billion in Anthropic, an artificial intelligence startup. This investment will include an upfront investment of $500 million and the remaining to be invested in the long term.
The Report Covers
- Market value data analysis of 2023 and forecast to 2031.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global generative AI in marketing market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
1. Report Summary
• Current Industry Analysis and Growth Potential Outlook
1.1. Research Methods and Tools
1.2. Market Breakdown
1.2.1. By Segments
1.2.2. By Region
2. Market Overview and Insights
2.1. Scope of the Report
2.2. Analyst Insight & Current Market Trends
2.2.1. Key Findings
2.2.2. Recommendations
2.2.3. Conclusion
3. Competitive Landscape
3.1. Key Company Analysis
3.2. IBM Corp.
3.2.1. Overview
3.2.2. Financial Analysis
3.2.3. SWOT Analysis
3.2.4. Recent Developments
3.3. Google LLC
3.3.1. Overview
3.3.2. Financial Analysis
3.3.3. SWOT Analysis
3.3.4. Recent Developments
3.4. Microsoft Corp.
3.4.1. Overview
3.4.2. Financial Analysis
3.4.3. SWOT Analysis
3.4.4. Recent Developments
3.5. Open AI
3.5.1. Overview
3.5.2. Financial Analysis
3.5.3. SWOT Analysis
3.5.4. Recent Developments
3.6. Key Strategy Analysis
4. Market Segmentation
4.1. Global Generative AI in Marketing Market by Component
4.1.1. Software
4.1.2. Services
4.2. Global Generative AI in Marketing Market by System Type
4.2.1. Text Models
4.2.2. Multimodal Models
4.3. Global Generative AI in Marketing Market by Application
4.3.1. Content Creation
4.3.1.1. Text Generation
4.3.1.2. Image/Video Generation
4.3.1.3. Audio Generation
4.3.2. Lead Nurturing & Lead Scoring
4.3.3. SEO
4.3.4. Reporting & Analytics
4.3.5. Others (Personalization, Customer Support)
4.4. Global Generative AI in Marketing Market by End-User
4.4.1. Media & Entertainment
4.4.2. IT & Telecommunications
4.4.3. Healthcare
4.4.4. Automotive & Transportation
4.4.5. BFSI
4.4.6. Retail and E-commerce
5. Regional Analysis
5.1. North America
5.1.1. United States
5.1.2. Canada
5.2. Europe
5.2.1. UK
5.2.2. Germany
5.2.3. Italy
5.2.4. Spain
5.2.5. France
5.2.6. Rest of Europe
5.3. Asia-Pacific
5.3.1. China
5.3.2. India
5.3.3. Japan
5.3.4. South Korea
5.3.5. Rest of Asia-Pacific
5.4. Rest of the World
6. Company Profiles
6.1. Adept AI
6.2. Adobe Inc.
6.3. AI Superior GmbH
6.4. Amazon Web Services Inc.
6.5. Anthropic PBC
6.6. Apple Inc.
6.7. Berri ai
6.8. Cohere, Inc.
6.9. Contextual AI
6.10. Genie AI Ltd.
6.11. Glean Analytics, Inc.
6.12. Inflection AI, Inc.
6.13. Jasper, Inc.
6.14. Keywee Inc. (d.b.a. Anyword)
6.15. Meta Platforms, Inc.
6.16. MOSTLY AI Inc.
6.17. Nvidia Corp.
6.18. Paige.AI
6.19. Rephrase.AI
6.20. Stability ai
1. GLOBAL GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2023-2031 ($ MILLION)
2. GLOBAL GENERATIVE AI IN MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
3. GLOBAL GENERATIVE AI IN MARKETING SERVICES MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
4. GLOBAL GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY SYSTEM TYPE, 2023-2031 ($ MILLION)
5. GLOBAL TEXT MODELS BASED GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
6. GLOBAL MULTIMODAL MODELS BASED GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
7. GLOBAL GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2031 ($ MILLION)
8. GLOBAL GENERATIVE AI IN CONTENT CREATION MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
9. GLOBAL GENERATIVE AI IN LEAD NURTURING & LEAD SCORING MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
10. GLOBAL GENERATIVE AI IN SEO MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
11. GLOBAL GENERATIVE AI IN REPORTING & ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
12. GLOBAL GENERATIVE AI IN OTHERS (SEO, PERSONALIZATION, CUSTOMER SUPPORT) MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
13. GLOBAL GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY END-USER, 2023-2031 ($ MILLION)
14. GLOBAL GENERATIVE AI FOR MEDIA & ENTERTAINMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
15. GLOBAL GENERATIVE AI FOR IT & TELECOMMUNICATION MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
16. GLOBAL GENERATIVE AI FOR HEALTHCARE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
17. GLOBAL GENERATIVE AI FOR AUTOMOTIVE & TRANSPORTATION MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
18. GLOBAL GENERATIVE AI FOR BFSI MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
19. GLOBAL GENERATIVE AI FOR RETAIL & E-COMMERCE MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
20. GLOBAL GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY REGION, 2023-2031 ($ MILLION)
21. NORTH AMERICAN GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
22. NORTH AMERICAN GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2023-2031 ($ MILLION)
23. NORTH AMERICAN GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY SYSTEM TYPE, 2023-2031 ($ MILLION)
24. NORTH AMERICAN GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2031 ($ MILLION)
25. NORTH AMERICAN GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY END-USER, 2023-2031 ($ MILLION)
26. EUROPEAN GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
27. EUROPEAN GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2023-2031 ($ MILLION)
28. EUROPEAN GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY SYSTEM TYPE, 2023-2031 ($ MILLION)
29. EUROPEAN GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2031 ($ MILLION)
30. EUROPEAN GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY END-USER, 2023-2031 ($ MILLION)
31. ASIA-PACIFIC GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
32. ASIA-PACIFIC GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2023-2031 ($ MILLION)
33. ASIA-PACIFIC GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY SYSTEM TYPE, 2023-2031 ($ MILLION)
34. ASIA-PACIFIC GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2031 ($ MILLION)
35. ASIA-PACIFIC GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY END-USER, 2023-2031 ($ MILLION)
36. REST OF THE WORLD GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2023-2031 ($ MILLION)
37. REST OF THE WORLD GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2023-2031 ($ MILLION)
38. REST OF THE WORLD GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY SYSTEM TYPE, 2023-2031 ($ MILLION)
39. REST OF THE WORLD GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023-2031 ($ MILLION)
40. REST OF THE WORLD GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY END-USER, 2023-2031 ($ MILLION)
1. GLOBAL GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY COMPONENT, 2023 VS 2031 (%)
2. GLOBAL GENERATIVE AI IN MARKETING SOFTWARE MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
3. GLOBAL GENERATIVE AI IN MARKETING SERVICES MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
4. GLOBAL GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY SYSTEM TYPE, 2023 VS 2031 (%)
5. GLOBAL TEXT MODELS BASED GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
6. GLOBAL MULTIMODAL MODELS BASED GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
7. GLOBAL GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2023 VS 2031 (%)
8. GLOBAL GENERATIVE AI IN CONTENT CREATION MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
9. GLOBAL GENERATIVE AI IN LEAD NURTURING & LEAD SCORING MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
10. GLOBAL GENERATIVE AI IN SEO MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
11. GLOBAL GENERATIVE AI IN REPORTING & ANALYTICS MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
12. GLOBAL GENERATIVE AI IN MARKETING IN OTHERS (SEO, PERSONALIZATION, CUSTOMER SUPPORT) MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
13. GLOBAL GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY END-USER, 2023 VS 2031 (%)
14. GLOBAL GENERATIVE AI IN MARKETING IN MEDIA & ENTERTAINMENT MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
15. GLOBAL GENERATIVE AI IN MARKETING IN IT & TELECOMMUNICATION MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
16. GLOBAL GENERATIVE AI IN MARKETING IN HEALTHCARE MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
17. GLOBAL GENERATIVE AI IN MARKETING IN AUTOMOTIVE & TRANSPORTATION MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
18. GLOBAL GENERATIVE AI IN MARKETING IN BFSI MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
19. GLOBAL GENERATIVE AI IN MARKETING IN RETAIL & E-COMMERCE MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
20. GLOBAL GENERATIVE AI IN MARKETING MARKET RESEARCH AND ANALYSIS BY REGION, 2023 VS 2031 (%)
21. US GENERATIVE AI IN MARKETING MARKET SIZE, 2023-2031 ($ MILLION)
22. CANADA GENERATIVE AI IN MARKETING MARKET SIZE, 2023-2031 ($ MILLION)
23. UK GENERATIVE AI IN MARKETING MARKET SIZE, 2023-2031 ($ MILLION)
24. FRANCE GENERATIVE AI IN MARKETING MARKET SIZE, 2023-2031 ($ MILLION)
25. GERMANY GENERATIVE AI IN MARKETING MARKET SIZE, 2023-2031 ($ MILLION)
26. ITALY GENERATIVE AI IN MARKETING MARKET SIZE, 2023-2031 ($ MILLION)
27. SPAIN GENERATIVE AI IN MARKETING MARKET SIZE, 2023-2031 ($ MILLION)
28. REST OF EUROPE GENERATIVE AI IN MARKETING MARKET SIZE, 2023-2031 ($ MILLION)
29. INDIA GENERATIVE AI IN MARKETING MARKET SIZE, 2023-2031 ($ MILLION)
30. CHINA GENERATIVE AI IN MARKETING MARKET SIZE, 2023-2031 ($ MILLION)
31. JAPAN GENERATIVE AI IN MARKETING MARKET SIZE, 2023-2031 ($ MILLION)
32. SOUTH KOREA GENERATIVE AI IN MARKETING MARKET SIZE, 2023-2031 ($ MILLION)
33. REST OF ASIA-PACIFIC GENERATIVE AI IN MARKETING MARKET SIZE, 2023-2031 ($ MILLION)
34. REST OF THE WORLD GENERATIVE AI IN MARKETING MARKET SIZE, 2023-2031 ($ MILLION)
