Germany e-commerce industry is expected to see a CAGR of 16.2% during the period (2019-2025). Germany is the largest European trading partner of the US and the sixth-largest market for the export of goods to the US. The country is estimated to be one of the major contributors to the European e-commerce market. Rising internet penetration along with the rising number of smartphone users are the major causes of the growth of the e-commerce industry in the country. As per the Federal Statistical Office (destatis), in 2019, the internet users in the country was 91.0%, which is growing at a significant pace. In 2019, online purchases made by internet users were 70.0%, which increased from 55.0% in 2009. Germany holds fifth place in the e-commerce industry globally, after China, the US, Japan, and Great Britain, respectively. As 65 million people purchasing online regularly, the country boasts not only the most internet users in the European region, however, also the largest e-commerce customer potential.

Germany e-commerce industry report is segmented into electronics, apparel, healthcare, pharmaceuticals, and nutritional products, beauty and personal care, and others. Healthcare, pharmaceuticals, and nutritional products segment is anticipated to exhibit the highest growth in 2020. The demand for vitamins & proteins to maintain the immunity level of consumers is a key factor contributing towards the high growth of the market segment. Moreover, the e-commerce market for beauty & personal care products will grow at the second-highest growth in 2020. The high demand for personal care products to maintain hygiene is anticipated to be the key factor contributing to the growth of the market segment.

Major e-commerce companies operating in Europe include Amazon.com, Inc., Otto Group, Zalando Group, Cyberport GmbH, and eBay Inc. The German e-commerce companies are seeking higher revenue generation from online mediums and therefore, leveraging its targets to realize full potential growth in 2020. As per the preliminary figures in the second quarter of 2020, Zalando has increased GMV by 32-34% to nearly $2.9-$3.0 billion (Q2 2019: nearly 2.3 billion), and group revenues by 26-28% to nearly $2.2$-2.3 billion (Q2 2019: nearly $1.8 billion). As part of its platform strategy, Zalando will constantly invest in its European logistics network and technology infrastructure. Additionally, the company will stick to its capital expenditure (Capex) guidance of proposed investments of nearly $263-$320 million in 2020. The Group expects a constant negative net working capital for 2020. 

Research Methodology

OMR global recently published a report addressing the impact of COVID-19 on the Germany e-commerce industry. The study is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data. Different approaches have been worked on to derive the market value and market growth rate. In the report, the analysis of the country is provided by analyzing various regional players, laws and policies, consumer behavior, and macro-economic factors. The report includes an analysis of different regions and countries and the effect of COVID-19 on the e-commerce industry of each respective region. Besides, an expected recovery timeline of the industry will also be included with the best- and worst-case scenario which will aid clients to take their future steps in the decision-making process.

Sources Include

• Financial reports of companies involved in the market
• Whitepapers, research-papers, and news blogs
• Company websites and their product catalog
• Government Organizations Reports

The report provides an in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models.

The Report Covers

• Comprehensive research methodology of Germany e-commerce industry.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting Germany e-commerce industry.
• Insights about market determinants which are stimulating Germany e-commerce industry.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.