The global Guarana market is anticipated to grow at a significant CAGR of 5.0% during the forecast period. Guarana is a dry paste made from crushed seeds of P. cupana or P. sorbilis native to Brazil and other regions of the Amazon. Guarana is highly demanded among various sectors such as cosmetics, beverages, pharmaceutical, and others. Guarana is used in various cosmetics products such as cleansers, anti-ageing creams and moisturizer lotions. Properties of guarana helps in reducing skin impurities and boost blood flow which is very effective for clear skin. Many companies are launching products which include guarana. For instance, Givaudan Active Beauty has launched a collection of six natural and traceable extracts in February 2021, that are well known as food supplements but can be also put together in beauty to provide consumers with natural and sustainable alternatives for soothing, purifying, moisturizing and well-ageing the skin. The collection features guarana, ginger, green tea, gotu kola, ginkgo and green coffee. 

Impact of COVID-19 Pandemic on Global Guarana Market

During the Covid-19 the demand for healthy food products has been increased. In the covid-19 period many people had gain the weight while staying at home which lead to increase in demand for the wheight loss products. Guarana is used as an ingredient in herbal weight loss preparations usually in combination with ephedra. Obesity is  growing among adults. It is estimated that one in three American adults is obese. Guarana have properties that help promote weight loss. Guarana is a rich source of caffeine, which may boost the metabolism by 3–11% over 12 hours which helps to burn more calories. Guarana may suppress genes that aid fat cell production and promote genes that slow it down. 

Segmental Outlook 

The global Guarana market is segmented based on the Form and application. Based on the Form, the market is segmented into powder and liquid. Based on the application, the market is sub-segmented into Beverages, Bakery & Confectionary Products, Cosmetics, Pharmaceutical, and others. The above mentioned segments can be customized as per the requirements. 

Global Guarana Market Share by Application, 2020 (%)

The Energy Drinks is Expected to Holds the Major Share in the Global Guarana Market

Guarana is highly used in energy drinks. Energy drinks are highly consumed among all age groups and sports persons which results in the rise in demand of energy drinks.their is decrease in the consumption of the carbonated drinks and growth in the guarana based energy drinks. Guarana contains natural caffeine which helps to boost the energy. For instance, Banano, a popular energy drink in South Korea has launched energy drinks in the US in October 2021. The drink is infused with the active ingredient Curcumin and also includes BCAA Amino Acids to increase muscle growth, improve liver function, reduce muscle soreness and fatigue; L-arginine to improved kidney function and circulation; taurine for heart and brain functions and nerve growth; and natural caffeine from Guarana.

Regional Outlooks

The global Guarana market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa, and Latin America).  The market can be analyzed for particular region or country level as per the requirement. 

Global Guarana Market Growth, by Region 2021-2027

The Europe Region is Expected to Holds the Major Share in the Global Guarana Market

Europe guarana market is expected to hold the major share in guarana market. The usage of guarana seeds is high in the pharmaceutical industry. Guarana is used in pharmaceutical industry to produce herbal supplements. Guarana helps in treatment of medical conditions such as anxiety, improvement of mental performance, and weight loss. Guarana also helps for treating malaria, fever, headaches, heart problems, chronic fatigue syndrome, joint pain and fluid retention. For instance, in April 2019, the Coca-Cola brand launch energy drink in Europe which contains caffeine from natural sources such as guarana extracts, B vitamins and has no taurine. 

Market Players Outlook

The major companies serving the global Guarana market include AMBEV SA, Vitaspice, Herbalife International of America, Inc., A R de Sousa Ribeiro & Cia Ltda, Nutra Green Biotechnology Co., Ltd, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers & acquisitions, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in April 2019, Coca Cola launched energy drink named Coca Cola energy which contains caffeine from guarana extracts, B vitamins, no sugar & calories. This product is launched in Spain and Hungary. 

The Report Covers

• Market value data analysis of 2020 and forecast to 2027.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global guarana market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.