The global Gummy Vitamins market is projected to grow at a modest CAGR of 7.2% during the forecast period (2021-2027). The major aspect that drives the growth of the market includes the need for sufficient vitamins owing to the increased health awareness among the people. Busier lifestyle and consumption of more junk foods have made the people to opt for supplements as they are insufficient in fulfilling the daily vitamin requirements in the body and leads to vitamin deficiencies and undernourishment problems. Hence, this prompts the need for supplementary vitamins and contributes to the growth of the market over the forecast period. Heightened consumer interest in health and wellness has also prompted significant growth in dietary supplements.

Another major factor that fuels the market growth is the presence of the key players in the market such as Pfizer Inc., Bayer AG, Chruch & Dwight Co. Inc., Reckitt Benckiser Group Plc, and Amway Corp. among many others. These key players offer a wide range of products with appealing packaging as well as flavors. Gummy and chewable vitamins offered by companies are packaged with child-friendly appeals, such as Disney Multivitamin Gummies, Disney Princesses, and Star Wars Multivitamin Gummies. Some other supplements include Omega-3 in “fruit blast” flavors, or “Fun for kids!” or with “Fun superhero shapes!” among many others. Hence, such aforementioned factors are likely to contribute to the growth of the market over the forecast period.

Segmental Outlook

The global gummy vitamins market is segmented on the basis of category and product type. Based on the category, the market is segmented as prenatal, kids, and adults. Based on the product type, the market is segmented as single vitamin and multi-vitamin. The single vitamin segment of the market is further segmented into vitamin C, vitamin D, biotin, and others. 

Multivitamins Segment to Hold a Significant Market Share 

Amongst the product type segment of the global gummy vitamins, the multivitamin segment is projected to hold the most lucrative share in the market. The segmental growth of the market is accredited to the increased adoption of multivitamin gummies among the consumers, especially for their children to complement the nutritional requirements. The advent of a new formulation of gummy vitamins, innovations in the existing products such as the inclusion of organic formulations, and the constant demand for dietary supplements further fuels the growth of the market. In addition, an increased quantity of multi-vitamins in gummy vitamins also encourages the consumers to widely accept these products rather than opt for other singular vitamins, which also provides them convenience in consumption. Hence, these aforementioned factors are likely to support the segmental growth of the market over the forecast period. 

Global Gummy Vitamins Market, by Product Type, 2020 (%)

Regional Outlook

The global gummy vitamins market is segmented into North America, Europe, Asia-Pacific, and the Rest of the World. The North American region is projected to hold a significant market share. The US and Canada are the major economies primarily contributing to the growth of the gummy vitamins market in the region. The regional growth of the market is accredited to the potential shift of the consumers towards a healthier lifestyle has been witnessed, which in turn, is resulting in increasing adoption of gummy vitamins among the users in the country. In 2019, a Council for Responsible Nutrition (CRN) survey reported a potential use of multivitamins (58.0%), followed by Vitamin D (31.0%), Vitamin C (28.0%), and Protein (21.0%) in the US. Hence, this creates a wide scope for the growth of the gummy vitamins market over the forecast period. Further, the Asia-Pacific region is also estimated to witness a significant value for the market. Owing to the higher population of adults across the region, along with higher risks of occurrence of chronic diseases caused due to vitamin deficiencies, the gummy vitamins are likely to witness a positive impact on its growth over the forecast period. 

Global Gummy Vitamins Market, by Region 2020 (%)

Market Players Outlook

The prominent players functioning in the global gummy vitamins market include Pfizer Inc., Bayer AG, Chruch & Dwight Co. Inc., Reckitt Benckiser Group Plc, Amway Corp., Nature’s Bounty Inc., and Perrigo Co. PLC among others. These key manufacturers are adopting various strategies such as new product launches and approvals, mergers and acquisitions, partnerships and collaborations, and many others in order to thrive in a competitive environment. For instance, in April 2019, Church & Dwight, introduced Vitafusion Organic, under its brand Vitafusion. The newly launched Vitafusion Organic is a new line of organic supplements, which include women’s multi, men’s multi, Vitamin D3, and Vitamin B-12. The launching of new products aided the company in expanding its product portfolio in the gummy vitamins market and curb a large customer base.

The Report Covers

• Market value data analysis of 2020 and forecast to 2027.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global gummy vitamins market. Based on the availability of data, information related to pipeline products, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.