The global hair supplements market is anticipated to grow at a significant CAGR of 10.2% during the forecast period. People consume hair supplements in different forms such as capsules, gummies, tablets, and liquid to prevent hair loss, to create new hair follicles, to prevent hair from aging, to strengthens hair, and many more. Various hair problems such as breakage, hair loss, grey hair, and many more are becoming serious problem and a subject of concern these days. To cure all their problems people prefer to consume vitamin B12, vitamin D3, and vitamin C supplements. For instance, in February 2021, Viviscal, launched Viviscal Hair Therapy, a new line of mix-in powder supplements designed to boost hair health. Viviscal Hair Therapy provides a balance of nutrients that help women’s specific lifestyle needs and help form the foundation for healthy hair. The company launched three variants, stress relief, beauty rest, and post-baby made with biotin, marine collagen, ashwaganda, melatonin, vitamin B12, iron, and many more effective ingredients. Rising aging population and high disposable incomes in developing economies are other prominent factor for market gorwth. 

Impact of COVID-19 Pandemic on Global Hair Supplements Market

Excessive and uncontrolled hair fall has become one of the serious health concerns among people infected with COVID-19. People faced hair thinning and hairfall post-infection from COVID-19 due to which the demand for hair supplements has been increased. The increased hair problems among the people created an opportunity for the companies in the hair supplements market to increase the availability of hair vitamins. Many companies are posting blogs and articles on their website regarding how to cure hair loss after covid to help people in selecting the better supplement and treatment according to their proble and need. For instance, Simone Thomas Wellness Ltd. upload article on how to combat hair loss after covid in which the company also suggests people to discover their own personalised hair loss supplement. 

Segmental Outlook 

The global Hair Supplements market is segmented based on the ingredients and form. Based on the ingredients, the market is segmented into vitamin a, biotin, saw palmetto extract, vitamin d, and folic acid. Based on the form, the market is sub-segmented into the capsules, gummies, tablets, and liquid. Among these, the capsule segment is projected to hold considerable share in the market during the forecast period. Increasing availability of premium hair vitamins & supplements capsules is the key factor boosting the market gorwth. 

Global Hair Supplements  Market Share by Ingredients, 2021 (%)

The Biotin Segment is Expected to Hold the Major Share in the Global Hair Supplements Market.

Biotin is most demanded ingredient in hair supplement market. Biotin is a water-soluble vitamin part of the vitamin B and also known as vitamin H. People prefer biotin in their products as biotin improves body’s keratin infrastructure that helps to improve hair, skin, and nails. Biotin promotes keratin production in hair and can increase the rate of follicle growth. Biotin supplements are available in capsule and tablet form. The increasing hairfall, dryness, hairloss among the people also made many manufacturers to introduce new products and supplements. Many companies are focusing on how to use biotin in their products to prevent hair loss and hair thinning. For instance, in November 2021, Biotin Xtreme has added Saw Palmetto to its Biotin Restoration Spray and Follicle Stimulator for men's and women's hair loss and thinning hair.

Regional Outlooks

The global hair supplements market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa, and Latin America). Europe is projected to show considerable growth in the market. Increased health awareness among consumers, and rising demand for natural hair care products are the key factors for the market growth.  

Global Hair Supplements Market Growth, by Region 2022-2028

The Asia-Pacific Region Holds the Major Share in the Global Hair Supplements Market.

The consumption and demand for hair supplement is increasing in India and china due to increasing hair issues among the people. the consumption of hair supplements is high in the women as compared to men due to deficiency of nutrition. Indian women are facing hair loss, thinning hair, hormonal changes, grey hair in early age due to stress and not having a proper balance diet. Many companies has introduced hair supplement products specially considering the health of women. For instance, in june 2021, Nyumi launched of five products for the urban Indian women. The gummies are made with all natural indian ingredients such as amla, haldi, tulsi and some western ingredients such as biotin and hyaluronic acid. This launch is specially women focused due to rising issues of nutrient deficiencies in Indian women.

Market Players Outlook

The major companies serving the global hair supplements market include Amway India Enterprises Pvt. Ltd., HUM Nutrition Inc., Life Extension Foundation Buyers Club, Inc., Nutrawise Health & Beauty Corporation (Youtheory), Philip Kingsley Products Ltd., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers & acquisitions, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in September 2021, Sulo Nutrition has launched Gummy candies that promote healthy hair growth. the company has launched amla gummy candy for lustrous locks. Each gummy is made with biotin, amla extracts, zinc, and vitamin B12 that strengthen hair roots and increase cell production.

The Report Covers

• Market value data analysis of 2021 and forecast to 2028.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global hair supplements market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.