The global hand sanitizer market is anticipated to grow at a significant CAGR of 6.5% during the forecast period. Various government programs and promotions regarding personal hygiene and cleanliness are the reason to augment the market and increase in demand for personal care products. For instance, in May 2021, World Health Organization (WHO) launched a campaign such as Second Save Lives and Clean Your Hands to promote the hygiene of hands awareness among people. Key players companies in the hand sanitizer market such as 3M, Procter & Gamble, and Hindustan Unilever Litd., among others are collaborated with various governments across the globe to spread hand hygiene practices and benefits associated with hand sanitizer. For instance, in March 2021, Hindustan Unilever Ltd. partnered with UNICEF to contribute over 1 crore soaps and sanitizers to vulnerable communities to support the country's response to COVID-19.  However, health hazards associated with chemical ingredients and also the availability of excessive alternative products are anticipated to hamper the market growth during the forecast period.

Impact of COVID-19 Pandemic on Global Hand Sanitizer Market

The impact of COVID-19 on hand sanitizer market is anticipated to hold a strong foot fold over the forecast period. The demand for personal hygiene products such as hand wash, hand sanitizer, and others had created reverbret growth in the market. Many industry players are boosting their production capacity and increasing the supply chain to meet the sudden demand for the products. COVID-19 has impacted tremendously the operations of several key players. Across the globe, there has rapid surge in demand for hand sanitizer due to a sudden increase in cases of COVID-19. The virus is spreading rapidly across the globe, people have started panicking, to buy hand sanitizers as preventive measures. According to World Health Organization (WHO), as of January 2022, around 296,496,809 cases of COVID-19 have been confirmed, that includes 5,462,631 deaths. Moreover, the increase in demand for hand sanitizer in the last 2 years, has affected the retailers and chemist stores and they run out of stock. Additionally, to meet the shortage needs, many manufacturers companies are struggling to manufacture products and meet consumer needs. For instance, in March 2021, ITC launched a new variant of Savlon moisturizing sanitizer, due to the demand of consumers for products to prevent dryness.

Segmental Outlook 

The global hand sanitizer market is segmented based on the product form, type, and end-user. Based on the product form, the market is segmented into foam, gel, and liquid. Based on the type, the market is segmented into alcohol-based and alcohol-free. Based on the end-user, the market is sub-segmented into online stores, pharmacy stores, departmental stores, and others. Among the end-user segment pharmacy stores are dominating over the forecast period due to increase in the purchase of sanitizer on the pharmacy stores was more, the others stores because of lockdown were closed and pharmacy stores were only the stores that were opened and doctors also recommended to right kind of medicine to influence patients to purchase all hygiene products from a pharmacy store. The above-mentioned segments can be customized as per the requirements. 

Global Hand Sanitizer Market Share by Type, 2020 (%)

The Alcohol-Based Sanitizer Segment is Expected to Hold Prominent Market Share Among the Global Hand Sanitizer Market

Among the type, the alcohol-based sanitizer segment is of hand sanitizer market is anticipated to dominate and grow over the forecast period. The quantity of alcohol used in the total sanitizer solution depends based on the type. Alcohol-based sanitizers are most effective towards germs protection, due to this factor the sub-segment is dominating in the market. Additionally, alcohol-based sanitizer is recommended by doctors as this sanitizer is used for the prevention of human to human transmission of diseases that cause viruses and many more. Moreover, alcohol-based sanitizers are widely used in hospitals to keep people and hospital ambiance virus-free as they protect and do not promote antimicrobial resistance and are more effective than skin washing. this type of sanitizer contains different types of alcohol such as ethanol, isopropyl, an amount between 60%-90%. For instance, the Centers for Disease Control and Prevention  (CDC), recommend using alcohol-based hand sanitizers containing at least 60% alcohol to help you avoid getting sick and spreading germs to others.

Regional Outlooks

The global hand sanitizer market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East & Africa, and Latin America).  The market can be analyzed for a particular region or country level as per the requirement.

Global Hand Sanitizer Market Growth, by Region 2021-2027

The Asia-Pacific region is anticipated to Witness Fastest Growth in the Global Hand Sanitizer  Market

The Asia-Pacific is expected to fastest growth rate over the forecast period. The major factor contributing to the growth includes increasing demand for personal care products in countries such as India and China. Moreover, the government is undertaking initiatives and developing various programs regarding personal hygiene care. to increase the awareness regarding personal hygiene among the population this initiative is mainly undertaken. For instance, 

• In May 2021The Japan International Cooperation Agency is helping children in India develop the habits of washing hands and cutting nails as part of measures against the COVID-19.
• In January 2021,  Japan International Cooperation Agency (JICA) has launched the “Achhi Aadat (Good Habit)” Campaign in India, to raise awareness among 10 Crore people about the importance of hygiene practices for preventing the spread of COVID-19 and other infectious diseases.

Furthermore, improvement in living standards and a rise in disposable income is expected to boost the growth of the Asia-Pacific hand sanitizer market.

Market Players Outlook

The major companies serving the global hand sanitizer market include Bacardi Ltd., Carroll Co., CavinKare Group., Helios Lifestyle Private Limited, Kimberly-Clark Corp., Nice-Pak Products, Inc., Procter & Gamble, S.C. Johnson & Son Inc, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers & acquisitions, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in July 2020, Sikes Lab collaborated with 3M to develop a rapid COVID-19 test including establishing novel processes for scaling it.

The Report Covers

• Market value data analysis of 2020 and forecast to 2027.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global hand sanitizer market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.