Handheld Electric Massager Market

Global Handheld Electric Massager Market Size, Share & Trends Analysis Report by Types (Wired Massager and Wireless Massager), by Application (Spa, Household, and Hospital), and Distribution (online and offline)Forecast Period (2022-2028).
    Update Available - Forecast 2024-2030   

Published: Jul 2023 | Report Code: OMR2026306 | Category : Consumer Electronics | Delivery Format: /

The global handheld electric massager market is anticipated to grow at a significant CAGR of 5.7% during the forecast period. A handheld massager is an electronic device used to give massages. The handheld massager is of two types, wired and wireless, and used in spas, households, and hospitals. Handheld massagers are used to relax the body muscles and stiffness in a particular area. Handheld electric massagers are handy to carry and portable which saves so much time from the busy lifestyle. The handheld massager helps to recover the everyday stress, makes the body flexible, reduces muscle stiffness, and many more. Rising population along with disposable income level is the prominent factor boosting the demand for handled electric massager. Due to busy life and hectic schedule which makes people tired at the end of the day, the need for an electric massager to get rid of tiredness is surging, which in turn creates scope for market growth. 

Impact of COVID-19 Pandemic on Global Handheld Electric Massager Market

During COVID-19 all the spa and therapy centers were closed due to which people adopted handheld electronic massager devices to use at home. But on the other hand, all the manufacturing and production functions were stopped which turn down the handheld electric massager market growth. All the distribution channels were stopped due to the spread of viruses due to which many companies face the downfall in the sales and production of the handheld electric massager. 

Segmental Outlook 

The global handheld electric massager market is segmented based on type, application, and distribution. Based on the type, the market is segmented into wired and wireless. Based on the application, the market is sub-segmented into the spa, household, and hospital. Based on the distribution, the market is segmented into online and offline. 

Global Handheld Electric Massager  Market Share by Application, 2021 (%)

Global Handheld Electric Massager Market Share by Application

The Household Segment is Expected to Holds the Major Share in the Global Handheld Electric Massager Market

The household segment is expected to hold a major share in the handheld electric massager market as handheld electric massager is easy and handy to use during household activities due to their features such as wireless, portable, lightweight, and easy to carry. The electric massagers give relief quickly which saves time of the busy people. The use of electric handheld massagers is increased in the household due to the increasing problems and pain. Most of people prefer to use an electric handheld massager at home rather than going for long therapy sessions. For instance, in February 2021, SKG launched its new massage gun, F5 portable which is a lightweight massage device embedded with a heating function. This massage gun is specifically designed for females. 

Regional Outlooks

The global handheld electric massager market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others), and the Rest of the World (the Middle East &Africa, and Latin America).  The market can be analyzed for a particular region or country level as per the requirement.

Global Handheld Electric MassagerMarket Growth, by Region 2022-2028

Global Handheld Electric Massager Market Growth, by Region

The Europe Region is Likely to Hold the Prominent Share in the Global Handheld Electric MassagerMarket

The Europe region is expected to hold the major share in the handheld electric massager market as the electric massagers market is well established in the Europe region and many big companies launch new and developed variants of the electric handheld massager. Many big companies are also partnering with celebrities and sports persons to promote their products and to be the face of the brand. For instance, in June 2021, Therabody partnered with professional footballer Cristiano Ronaldo as the company's newest Therabody Athlete. Additionally, Therabody will launch its products in the US, UK, Europe, Canada, Australia, China, and Japan.

Market Players Outlook

The major companies serving the global Handheld electric massager market include Addsfit, Donnerberg, Hyper Ice, Inc., Naipo, Therabody (Wellness Therapy), and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers & acquisitions, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in January 2022, Power Plate introduced a Power Plate Pulse massage gun. The Power Plate Pulse is a powerful, lightweight, whisper-quiet full-size handheld massager designed to relax and repair the body muscles. 

The Report Covers

  • Market value data analysis of 2021 and forecast to 2028.
  • Annualized market revenues ($ million) for each market segment.
  • Country-wise analysis of major geographical regions.
  • Key companies operating in the global handheld electric massager market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
  • Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
  • Analysis of market entry and market expansion strategies.
  • Competitive strategies by identifying ‘who-stands-where’ in the market.

1. Report Summary

Current Industry Analysis and Growth Potential Outlook

Impact of COVID-19 on the Global Handheld Electric Massager Market

Recovery Scenario of Global Handheld Electric Massager Market

1.1. Research Methods and Tools

1.2. Market Breakdown

1.2.1. By Segments

1.2.2. BY Region

2. Market Overview and Insights

2.1. Scope of the Report

2.2. Analyst Insight & Current Market Trends

2.2.1. Key Findings

2.2.2. Recommendations

2.2.3. Conclusion

3. Competitive Landscape

3.1. Key Company Analysis

3.1.1. Overview

3.1.2. Financial Analysis 

3.1.3. SWOT Analysis

3.1.4. Recent Developments

3.2. Key Strategy Analysis

3.3. Impact of Covid-19 on Key Players

4. Market Segmentation

4.1. Global Handheld Electric Massager Market by Type

4.1.1. Wire Massager

4.1.2. Wireless Massager

4.2. Global Handheld Electric Massager Market by Application

4.2.1. Spa

4.2.2. Household

4.2.3. Hospital

4.3. Global Handheld Electric Massager Market by Distribution Channel

4.3.1. Online 

4.3.2. Offline

5. Regional Analysis

5.1. North America

5.1.1. United States

5.1.2. Canada

5.2. Europe

5.2.1. UK

5.2.2. Germany

5.2.3. Italy

5.2.4. Spain

5.2.5. France

5.2.6. Rest of Europe 

5.3. Asia-Pacific

5.3.1. China

5.3.2. India

5.3.3. Japan

5.3.4. South Korea

5.3.5. Rest of Asia-Pacific 

5.4. Rest of the World

6. Company Profiles 

6.1. Addsfit

6.2. Beurer GmbH

6.3. Donnerberg

6.4. Dr Archy

6.5. FKA Distributing Co., LLC.

6.6. Homedics

6.7. HoMedics LLC

6.8. Hyper Ice, Inc.

6.9. iFIT Inc.

6.10. Joicom Corporation d/b/a Renpho

6.11. Medi Mall, Inc.

6.12. Naipo

6.13. OMRON Healthcare, Inc.

6.14. OPOVE

6.15. Panasonic Corporation

6.16. Scholl

6.17. Therabody (Wellness Therapy)

1. GLOBAL HANDHELD ELECTRIC MASSAGER MARKET RESEARCH AND ANALYSIS BY TYPE, 2021-2028 ($ MILLION)

2. GLOBAL WIRE HANDHELD ELECTRIC MASSAGER MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

3. GLOBAL WIRELESS HANDHELD ELECTRIC MASSAGER MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

4. GLOBAL HANDHELD ELECTRIC MASSAGER MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028 ($ MILLION)

5. GLOBAL HANDHELD ELECTRIC MASSAGER IN SPA MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

6. GLOBAL HANDHELD ELECTRIC MASSAGER IN HOUSEHOLD MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

7. GLOBAL HANDHELD ELECTRIC MASSAGER IN HOSPITAL MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

8. GLOBAL HANDHELD ELECTRIC MASSAGER MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION, 2021-2028 ($ MILLION)

9. GLOBAL ONLINE HANDHELD ELECTRIC MASSAGER MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

10. GLOBAL OFFLINE HANDHELD ELECTRIC MASSAGER MARKET RESEARCH AND ANALYSIS BY REGION, 2021-2028 ($ MILLION)

11. GLOBAL HANDHELD ELECTRIC MASSAGER MARKET RESEARCH AND ANALYSIS BY GEOGRAPHY, 2021-2028 ($ MILLION)

12. NORTH AMERICAN HANDHELD ELECTRIC MASSAGER MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)

13. NORTH AMERICAN HANDHELD ELECTRIC MASSAGER MARKET RESEARCH AND ANALYSIS BY TYPE, 2021-2028 ($ MILLION)

14. NORTH AMERICAN HANDHELD ELECTRIC MASSAGER MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028 ($ MILLION)

15. NORTH AMERICAN HANDHELD ELECTRIC MASSAGER MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

16. EUROPEAN HANDHELD ELECTRIC MASSAGER MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)

17. EUROPEAN HANDHELD ELECTRIC MASSAGER MARKET RESEARCH AND ANALYSIS BY TYPE, 2021-2028 ($ MILLION)

18. EUROPEAN HANDHELD ELECTRIC MASSAGER MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028 ($ MILLION)

19. EUROPEAN HANDHELD ELECTRIC MASSAGER MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

20. ASIA-PACIFIC HANDHELD ELECTRIC MASSAGER MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)

21. ASIA-PACIFIC HANDHELD ELECTRIC MASSAGER MARKET RESEARCH AND ANALYSIS BY TYPE, 2021-2028 ($ MILLION)

22. ASIA-PACIFIC HANDHELD ELECTRIC MASSAGER MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028 ($ MILLION)

23. ASIA-PACIFIC HANDHELD ELECTRIC MASSAGER MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)

24. REST OF THE WORLD HANDHELD ELECTRIC MASSAGER MARKET RESEARCH AND ANALYSIS BY COUNTRY, 2021-2028 ($ MILLION)

25. REST OF THE WORLD HANDHELD ELECTRIC MASSAGER MARKET RESEARCH AND ANALYSIS BY TYPE, 2021-2028 ($ MILLION)

26. REST OF THE WORLD HANDHELD ELECTRIC MASSAGER MARKET RESEARCH AND ANALYSIS BY APPLICATION, 2021-2028 ($ MILLION)

27. REST OF THE WORLD HANDHELD ELECTRIC MASSAGER MARKET RESEARCH AND ANALYSIS BY DISTRIBUTION CHANNEL, 2021-2028 ($ MILLION)


1. IMPACT OF COVID-19 ON GLOBAL HANDHELD ELECTRIC MASSAGER MARKET, 2021-2028 ($ MILLION)

2. IMPACT OF COVID-19 ON GLOBAL HANDHELD ELECTRIC MASSAGER MARKET BY SEGMENT, 2021-2028 ($ MILLION)

3. RECOVERY OF GLOBAL HANDHELD ELECTRIC MASSAGER MARKET, 2021-2027 (%)

4. GLOBAL HANDHELD ELECTRIC MASSAGER MARKET SHARE BY TYPE, 2021 VS 2028 (%)

5. GLOBAL WIRE HANDHELD ELECTRIC MASSAGER MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

6. GLOBAL WIRELESS HANDHELD ELECTRIC MASSAGER MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

7. GLOBAL HANDHELD ELECTRIC MASSAGER MARKET SHARE BY APPLICATION, 2021 VS 2028 (%)

8. GLOBAL HANDHELD ELECTRIC MASSAGER IN SPA MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

9. GLOBAL HANDHELD ELECTRIC MASSAGER IN HOUSEHOLD MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

10. GLOBAL HANDHELD ELECTRIC MASSAGER IN HOSPITAL MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

11. GLOBAL HANDHELD ELECTRIC MASSAGER MARKET SHARE BY DISTRIBUTION, 2021 VS 2028 (%)

12. GLOBAL ONLINE HANDHELD ELECTRIC MASSAGER MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

13. GLOBAL OFFLINE HANDHELD ELECTRIC MASSAGER MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

14. GLOBAL HANDHELD ELECTRIC MASSAGER MARKET SHARE BY GEOGRAPHY, 2021 VS 2028 (%)

15. US HANDHELD ELECTRIC MASSAGER MARKET SIZE, 2021-2028 ($ MILLION)

16. CANADA HANDHELD ELECTRIC MASSAGER MARKET SIZE, 2021-2028 ($ MILLION)

17. UK HANDHELD ELECTRIC MASSAGER MARKET SIZE, 2021-2028 ($ MILLION)

18. FRANCE HANDHELD ELECTRIC MASSAGER MARKET SIZE, 2021-2028 ($ MILLION)

19. GERMANY HANDHELD ELECTRIC MASSAGER MARKET SIZE, 2021-2028 ($ MILLION)

20. ITALY HANDHELD ELECTRIC MASSAGER MARKET SIZE, 2021-2028 ($ MILLION)

21. SPAIN HANDHELD ELECTRIC MASSAGER MARKET SIZE, 2021-2028 ($ MILLION)

22. REST OF EUROPE HANDHELD ELECTRIC MASSAGER MARKET SIZE, 2021-2028 ($ MILLION)

23. INDIA HANDHELD ELECTRIC MASSAGER MARKET SIZE, 2021-2028 ($ MILLION)

24. CHINA HANDHELD ELECTRIC MASSAGER MARKET SIZE, 2021-2028 ($ MILLION)

25. JAPAN HANDHELD ELECTRIC MASSAGER MARKET SIZE, 2021-2028 ($ MILLION)

26. SOUTH KOREA HANDHELD ELECTRIC MASSAGER MARKET SIZE, 2021-2028 ($ MILLION)

27. REST OF ASIA-PACIFIC HANDHELD ELECTRIC MASSAGER MARKET SIZE, 2021-2028 ($ MILLION)

28. REST OF THE WORLD HANDHELD ELECTRIC MASSAGER MARKET SIZE, 2021-2028 ($ MILLION)