Healthcare navigation platform market is anticipated to grow at a CAGR of 8.5% during the forecast period (2024-2031). The market growth is attributed to the rise in data-driven technologies, mergers and acquisitions, government initiatives promoting healthcare IT usage, and the adoption of AI platforms.

Market Dynamics

Enhanced Patient-Centric Care

By integrating wearable devices to monitor health status, minimizing communication with providers, and organizing follow-up care, the combination of remote monitoring systems with healthcare navigation platforms enhances patient-centric care. According to the National Institute of Health (.gov), in December 2021, the application of digitalization, holistic sensing through IoT, and AI tools in the health sector has led to the emergence of the smart health paradigm. This market was valued at $143.6 billion in 2019, with an estimated annual growth rate of 16.2% from 2020 to 2027. As part of this transformative process, health remote monitoring systems (HRMS) are gaining recognition for their ability to collect patient data using sensors and wearable devices. To ensure clinical value, it is essential to integrate these systems with clinical processes and therapeutics, allowing for the correlation of measurements with actual patient care.

Increasing Clinical Outcomes

The navigation service aims to improve clinical outcomes by providing tools, resources, and support for early disease detection, timely interventions, and holistic chronic condition management, fostering wellness and resilience. For instance, in March 2024, Quantum Health has launched a new navigation service to support Medicare Advantage plans, aimed to improve member experience, retention, Star Ratings, care gaps, and clinical outcomes. The medicare advantage plans are coming under more pressure in order to enhance the beneficiary experience, limit costs, and deliver value owing to low member satisfaction, low member participation, and inconsistent provider communication.

Market Segmentation

Our in-depth analysis of the global healthcare navigation platform market includes the following segments by application, deployment, and end-user:

• Based on application, the market is sub-segmented into electronic health records (EHR), appointment scheduling, telehealth and remote patient monitoring, population health management, chronic disease management, and others (patient referral management, apple health and health information and resource access).

• Based on deployment, the market is augmented into on-premises and cloud-based.

• Based on end-users, the market is sub-segmented into large enterprises, and small and medium enterprises (SMEs).

Cloud Based is Projected to Emerge as the Largest Segment

Based on the deployment, the healthcare navigation platform market is sub-segmented into on-premises and cloud-based. Among these, the cloud-based sub-segment is expected to hold the largest share of the market. The primary factor supporting the segment's growth includes the increasing demand to optimize clinical workflow and render data-driven decisions more effective, healthcare organizations are utilizing cloud-based health data platforms to improve patient outcomes, expedite procedures, and increase operational effectiveness. For instance, in March 2023, Fujitsu launched a cloud-based health data platform aimed at accelerating the development of personalized healthcare and drug discovery. The new platform automates medical data conversion from EMR systems to HL7 FHIR standards, enabling secure data collection and aggregation, and promoting personalized healthcare and treatment selection.

Small and Medium Enterprises (SMEs) Sub-segment to Hold a Considerable Market Share

The adoption of digital healthcare solutions is being driven by the increasing demand for accessible, reasonably priced healthcare services, especially among SMEs. For instance, in February 2024, Healix launched Healix ConneX a digital healthcare solution for small and medium enterprises (SMEs). The service offers three levels of care for businesses. The Lite package includes a virtual 24/7 GP service and mental health assessments. The plan offers additional benefits such as, musculoskeletal assessments, a well-being platform, cancer care support, and discounts at MyGym.

Regional Outlook

The global healthcare navigation platform market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America). 

The Utilizing Health Navigation Platforms to Provide Equitable Access to Healthcare in Vietnam (Asia-Pacific Region)

By enhancing telemedicine services, remote monitoring, and virtual consultations, healthcare navigation platforms can help reduce healthcare access disparities in Vietnam's urban and rural locations. According to the National Institute of Health (gov.) in June 2021, significant disparities in core health indicators are evident between urban and rural residents, in addition to across different regions and among various population groups in Vietnam. This is reflected in the statistics, with life expectancy at birth increasing from 69.9 years in 1988 to 75.3 years in 2018, under-5 mortality rate decreasing from 56‰ to 20.7‰, and infant mortality reducing from 39.6‰ to 16.5‰ during the same period. Despite these improvements, the healthcare system still faces challenges, including growing costs and the need to address wide health disparities.

Global Healthcare Navigation Platform Market Growth by Region 2024-2031

North America Holds Major Market Share

Among all the regions, North America holds a significant share owing to the growing demand for Healthcare navigation platforms can lower mortality rates, improve patient management of chronic diseases, and provide patients access to tools for health monitoring, learning materials, and provider interaction. According to the National Institute of Health (gov.) in November 2023, noncommunicable diseases (NCDs) account for 71% of deaths, resulting in approximately 41 million fatalities annually. The majority of these deaths are linked to chronic illnesses, such as cardiovascular diseases (17.9 million deaths), respiratory diseases (4.1 million deaths), and diabetes (1.5 million deaths). Additionally, a study conducted across 195 locations in 2016 found that NCDs were responsible for 72.3% of global deaths. The economic impact of chronic diseases is also significant, with estimated annual expenses reaching $3.7 trillion. Self-management plays an essential role in mitigating the effects of these illnesses, particularly for individuals aged 65 and above who often experience multiple chronic conditions simultaneously. Enhancing self-management skills can be achieved by fostering personalized approaches that strengthen the patient-provider relationship, as demonstrated by a study involving primary care patients with multiple chronic diseases.

Market Players Outlook

*Note: Major Players Sorted in No Particular Order

The major companies serving the global healthcare navigation platform market include Epic Systems Corp., Cerner Corp., Allscripts Healthcare, LLC, McKesson Corp., Change Healthcare., and others. and others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers, and acquisitions to stay competitive in the market. For instance, in February 2024, Quantum Health partnered with the Vanderbilt Health Affiliated Network (VHAN) to improve employee health management in self-funded health plans. The partnership aimed to reduce healthcare costs and improve patient experiences.

The Report Covers

• Market value data analysis of 2023 and forecast to 2031.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global healthcare navigation platform market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.