The global hibiscus flower powder market is growing at a significant CAGR of around 7.0% during the forecast period (2020-2026). Hibiscus flower powderis produced from the sepals of the hibiscus sabdariffa plant. It has wide presence in ayurvedic medicine (jaswand) to prevent premature graying and stimulate thicker hair growth. Along with cosmetics, the hibiscus flower powder has wide applications in pharmaceutical and food & beverages. Hibiscus rosa-sinesis (hibiscus) have several medicinal and anticancer properties, which assist in the treatment of breast cancer. However, the research is still going on and the approval for the treatment of cancer with hibiscus flower powder is yet not received.

In addition, the hibiscus flower powder can be used in the treatment of gall bladder and kidney stones. Hibiscus flowers act as a uricosuric and diuretic substance in patients dealing with urologic disorders. Along with this, the hibiscus flower powder is further driven by its increasing adoption in depression, menstrual cramps, liver health, digestion, and weight management. Therefore, such huge applications of hibiscus flower powder in pharmaceutical will further augment the market growth during the forecast period. In food & beverages, the hibiscus flower powder is used in tea, jams, and other applications. It is available in the market in the form of tea bags and capsules. A significant market is estimated hibiscus flower powder in India, South Korea, and Malaysia. However, a lack of awareness regarding the benefits of hibiscus flower powder will affect the market growth during the forecast period. 

Segmental Outlook  

The hibiscus flower powder market is classified on the basis of its application, which includes pharmaceutical, food & beverages, cosmetics, and others. Among these applications, the hibiscus flower powder finds its significant application in food & beverages and cosmetics. In food & beverages, the hibiscus flower powder is used in a range of food & beverage products, such as juice, jam, sauces, puddings, and cocktails. Hibiscus flower powder is further used as a tea powder in several countries, such as the US. It is further used as a natural food color in food products. Similarly, the hibiscus flower powder has its wide application in cosmetics industry. The hibiscus flower powder is used in the organic cosmetic products, such as lotions, soap, and lip balm, among others. The demand for hibiscus flower powder in cosmetics is further estimated to project a considerable CAGR during the forecast period. 

Global Hibiscus Flower Powder Market Share by Application, 2019 (%)

Regional Outlook 

The global hibiscus flower powder market is classified on the basis of geography, which includes North America, Europe, Asia-Pacific, and Rest of the World. North America holds a significant share in the global hibiscus flower powder market. The US holds a dominant position in the geographic contribution of North America in global hibiscus flower powder market, attributing to the rising demand for organic products and research on novel treatment solutions for cancer and cosmetics related issues. The hibiscus flowers are already popular in kombucha drinks in the US; therefore, the further increase in application of hibiscus flower powder in pharmaceutical and cosmetics can be expected during the forecast period.

Global Hibiscus Flower Powder Market Growth, by Region 2020-2026

Asia-Pacific is expected to propel with a considerable growth rate in the global market

Asia-Pacific is estimated to project a considerable CAGR in the global hibiscus flower powder market. Countries in Asia-Pacific that are contributing to the market growth include China, India, and Japan. Among these economies, India is expected to propel with a fastest growth rate in Asia-Pacific hibiscus flower powder market. This growth is backed by the presence of large number of local market players, backed by the rising health awareness in the country. Therefore, a significant share is contributed by India in Asia-Pacific hibiscus flower powder market. Moreover, the rise in disposable income and significant dependency of Chinese and Indian on herbal products, is another major factor that will propel the market growth in Asia-Pacific.

Market Players Outlook

The key players in the hibiscus flower powder market are contributing significantly by providing advanced technology-based products and through expanding their geographical presence across the globe. The key players operating in the global hibiscus flower powder market include Apple Food Industries, Bixa Botanical, Indus Cosmeceuticals Pvt. Ltd., Luxura Sciences, Radico, NaturevibeBotanicals, and Traditional Medicinals. These market players adopt various strategies such as product launch, partnerships, collaborations, merger, and acquisitions to sustain a strong position in the market.

The Report Covers

• Market value data analysis of 2019 and forecast to 2026.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global hibiscus flower powder market. Based on the availability of data, information related to pipeline products, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.