Home textile market is anticipated to reach $195 billion by 2031 and is growing at a significant CAGR of 5.6% during the forecast period (2024-2031). A key driver of this growth is the increasing focus on personalized living spaces. With rising disposable incomes, homeowners are investing in high-quality home textiles to create environments that reflect their style while providing comfort and functionality. This trend extends beyond mere aesthetics, encompassing eco-friendly and technologically advanced textiles that align with broader societal shifts toward sustainability and innovation.

Market Dynamics

Increasing Demand for Luxury and Premium Bedding

The demand for premium and opulent home textiles is on the rise, particularly in the realm of bedding. Consumers seek high-quality fabrics such as Egyptian cotton, silk, and linen for superior comfort and indulgence. These products often feature higher thread counts and intricate detailing. Personalized bedding solutions are frequently sought by high-end consumers, who may seek custom-sized linens, personalized designs, or customized color schemes that complement their interior décor. This adds a layer of exclusivity and personalization to the product. As luxury consumers grow more environmentally aware, there is a growing preference for materials that are ethically sourced and eco-friendly. High-quality bedding brands are responding by offering organic cotton, fair-trade certified products, and sustainably produced linen and silk.

E-commerce Growth and Digital Innovations

The home textile market has been substantially influenced by the proliferation of online retail. Consumers are increasingly purchasing home textiles through digital platforms, supported by enhanced online shopping experiences, virtual design tools, and augmented reality (AR) features to visualize products in their homes. The increasing number of consumers utilizing digital platforms to make purchases, the industry has been compelled to adjust to this change in consumer behavior. Enhanced online shopping experiences, including sophisticated virtual design tools and augmented reality (AR) features, have played a crucial role in this transition. These technological advancements allow shoppers to visualize home textiles in their own spaces before making a purchase, thereby enhancing their confidence in buying decisions and improving overall satisfaction.

Market Segmentation

• Based on the product, the market is segmented into bed linen & bedspread, bath/toilet linen, floor, upholstery, and kitchen linen.

• Based on the material, the market is segmented into cotton, polyester, wool, silk, linen, and blends.

• Based on the application, the market is segmented into residential, commercial, and institutional.

Cotton Segment is projected to hold the largest market share

The primary factors supporting the growth include the growing preference among consumers for eco-friendly and biodegradable materials is driving up demand for cotton-based products including towels, curtains, and bed linens. A broader audience is now able to access cotton-based household textiles through online platforms. Retailers are focusing on offering diverse collections of cotton textiles, further driving market expansion. Innovation in the home textile market is being driven by advancements in cotton technology, which are improving the quality, sustainability, and performance of fabrics. For instance, in September 2023, Cotton Inc. introduced Sheeting Technology for Home Textile Products. Cotton Inc., RESTech COTTON™ technology, a performance sheeting solution that blends cool comfort, exceptional durability, gentle softness, and a focus on sustainability. By merging innovative design with advanced chemistry, RESTech COTTON™ technology not only takes a significant step forward in cotton bedding, but also addresses key challenges like durability, moisture management, and sustainability, setting a new standard for bedding expectations.

Residential to Hold a Considerable Market Share

The factors supporting segment growth include increasing demand for household textiles, including upholstery, bed linens, and curtains, that are increasing as a result of the increased investment by consumers in home improvement projects. There is a growing preference for premium, sustainable, and aesthetically appealing textiles that enhance the overall ambiance of living spaces. For instance, Sutlej Textiles and Industries Ltd. offers upholstery and curtain fabrics to international quality standards. The combination includes in-house designs and artworks sourced from reputed furnishing design studios from fashion centres around the globe.

Regional Outlook

The global home textile market is further segmented based on region including North America (the US, and Canada), Europe (the UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, Japan, South Korea, China, and Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America). 

Growing Demand for Home Textiles in North America

The regional growth is attributed to online retail platforms that have made home textiles more accessible to a broader audience, providing a convenient shopping experience and a wider variety of products. According to the International Textile Manufacturers Federation (ITMF), the US accounted for 90.9% of the regional market. The major players provide consumers with quality and comfort at an affordable cost with support zones designed for brand portfolios. For instance, in May 2024, Serta Simmons Bedding (SSB), a global sleep company, announced the launch of its new Beauty Sleep® Collection & Serta® Classic® Collection. The company developed clear step-up merchandising platforms to introduce new consumers to the Beautyrest® and Serta® brand portfolios.

Global Home Textile Market Growth by Region 2024-2031

Asia-Pacific Holds Major Market Share

Asia-Pacific holds a significant share owing to the presence of home textile offering companies such as Alok Industries, Luolai Home Textile Co., Ltd., Trident Group, Vardhman Textiles Ltd., Welspun India Ltd., and others. The market growth is attributed to the growing number of households are driving demand for home textiles, including bedding, curtains, and rugs, emerging countries such as China, India, and South Korea are fostering demand for stylish and premium home textile products to drive the growth of the market. According to the International Textile Manufacturers Federation (ITMF), India is the fastest-growing country in the Asia-Pacific Home textiles market. India market is estimated to reach $10,626.8 million by 2025. Market players in the region offer a bed linen range available at all retail outlets as well as e-commerce and marketplaces. For instance, in May 2022, Duroflex launched a new bed linen category, the entire collection truly allows one to soak in the beauty of a summer afternoon within the comfort of their bedroom in a trio of design stories.

Market Players Outlook

*Note: Major Players Sorted in No Particular Order.

The major companies serving the home textile market include GHCL Ltd., IKEA Group, Springs Global, Trident Group, and Welspun Group among others. The market players are increasingly focusing on business expansion and product development by applying strategies such as collaborations, mergers, and acquisitions to stay competitive in the market. 

Recent Development

• In June 2024, with 20 patterns created together by 13 designers from diverse backgrounds, IKEA proudly announces the launch of Tyg, a collection of 3-metre pre-cut fabrics. 

The Report Covers

• Market value data analysis of 2023 and forecast to 2031.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global home textile market. Based on the availability of data, information related to new products, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.