Hypnotherapy market is anticipated to grow at a CAGR of 30.4% during the forecast period (2024-2031). Hypnotherapy uses hypnosis to bring about positive changes in a client's thoughts, behaviors, or emotions. Therapists use frameworks like the Direct Model, Ericksonian Hypnosis, and Parts Therapy to tailor sessions to clients' specific needs and goals.

Market Dynamics

Growing demand for mental health services

The global mental health crisis is driving up demand for all types of mental health services, including hypnotherapy. According to the World Health Organization, an estimated one in four people in the world will experience a mental health condition in their lifetime. In a hospital, hypnotherapy enables an accurate decrease in the effect of operative stress and facilitates the patient to live normally. In addition, it reduces the usage of medication; helps control postoperative pain & complications; and shortens the healing time.

Increased focus on preventive healthcare  

The growing focus on preventive healthcare, and hypnotherapy can be a valuable tool in supporting people to improve their overall well-being and reduce their risk of developing mental and physical health problems. In November 2023, the Imagination Institute of Hypnotherapy announced the launch of its new campaign titled “No More Suffering in Silence.” The program is aimed to enhance acceptance of threats and motivate people to adopt hypnotherapy healing & support. Such campaigns are further aiding the market demand.

Market Segmentation

Our in-depth analysis of the global hypnotherapy market includes the following segments by type and end-user:

• Based on type, the market is sub-segmented into body healing, mind healing, sensory healing, and external energy.

• Based on end-user, the market is bifurcated into online, and offline.

Offline is Projected to Emerge as the Largest Segment

Offline sub-segment is expected to hold the largest share of the market. The primary factor supporting the segment's growth includes a stronger personal connection, a tailored approach, and a controlled environment. Therapists can adapt their techniques to each client's unique needs, minimizing distractions and achieving a deeper state of hypnosis. However, there are technical limitations and skepticism among clients which may restrain the growth of this market segment.

Body Healing Sub-segment to Hold a Considerable Market Share

Hypnosis is effective in managing physical conditions like pain, chronic illness, insomnia, and digestive issues, making it a valuable tool for non-medication or complementary health approaches. It can also reduce stress and anxiety, aid in post-surgical recovery, and influence physiological processes. 

Regional Outlook

The global hypnotherapy market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia-Pacific), and the Rest of the World (the Middle East & Africa, and Latin America). 

Global Hypnotherapy Market Growth by Region 2024-2031

North America Holds Major Market Share

Among all the regions, North America holds a significant share due to the growing adoption of hypnotherapy by the geriatric population. Rising healthcare costs and insurance coverage also contribute to the market's accessibility. However, limited data and a fragmented market make it difficult to definitively crown a leader. Despite these challenges, North America's presence, growing acceptance, and factors driving demand for alternative therapies make it a strong contender in the hypnotherapy market.

In September 2023, the University of Washington stated that Clinical hypnotherapy can help reduce chronic pain for over 85% of people suffering from spinal cord disorders. Additionally, in April 2023, as per an NCBI study published, in the US, nearly 30.0% of adults registered chronic pain issues, and approximately 7.0% suffered from high-effect chronic pain in 2021. The adoption of this therapy to reduce chronic pain is anticipated to offer lucrative opportunities for regional market growth.

Market Players Outlook

*Note: Major Players Sorted in No Particular Order.

The major companies serving the global hypnotherapy market include Seraniti, Cadabam, Wysa, Trijog, and Healtheminds among others. The market players are increasingly focusing on business expansion and End-User development by applying strategies such as collaborations, mergers, and acquisitions to stay competitive in the market. For instance, in December 2023, Joymind, a hypnotherapy service provider, launched a new method for emotional healing by incorporating the Japanese theory of Wabi Sabi with Clinical Hypnotherapy. The new approach is aimed at assisting people in handling the stress and imperfections in their daily lives, leading to acute emotional therapy.

The Report Covers

• Market value data analysis of 2023 and forecast to 2031.
• Annualized market revenues ($ million) for each market segment.
• Country-wise analysis of major geographical regions.
• Key companies operating in the global hypnotherapy market. Based on the availability of data, information related to new End-User launches, and relevant news is also available in the report.
• Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
• Analysis of market-entry and market expansion strategies.
• Competitive strategies by identifying ‘who-stands-where’ in the market.