The global immunity booster supplement market is anticipated to grow at a significant CAGR during the forecast period (2021-2027). The key factor contributing to the market growth includes the rising awareness among consumers for immunity boosters that are capable of fighting against infectious diseases. These boosters majorly include the vitamins, minerals, herbal extracts, and omega-3 fatty acids supplements that have experienced a sudden demand in the past 2 years. Since the global population has been affected by the COVID-19 pandemic, the demand is likely to upsurge universally and exponentially. However, the key challenge would be forming a proper supply chain network to certify the systematic distribution of products.

Positively, COVID-19 and social distancing measures have resulted in consumers to reconsider their well-being and this is reflected in their purchase priorities. According to the Nutrition Business Journal, not surprisingly, the purchase of immune supplements in April 2020 surged significantly. Some of the statistics stated by the journal include 17 out of the top 20 vitamin type products are immune-related, 57% of the top 100 fastest emerging vitamin products include vitamin C and elderberry ranks as one of the topmost products in the immunity-boosting space.

The use of prebiotics and probiotics may also influence the immune system’s response. Factors such as growing awareness related to health issues and changing lifestyles, coupled with an upsurge in the weight management program are likely to fuel the market growth.  To boost immunity and overall health amid the COVID-19 pandemic, customers are gradually looking for efficient products that they believe might increase immunity and the body’s defense capability. With health being one of the highest priorities for consumers, immunity health supplement manufacturers are choosing ingredients that would offer clinically proven benefits. Key ingredients used to manufacture health supplements such as elderberry, button mushrooms, omega-3 fatty acids, and probiotics are in high demand from manufacturers. Moreover, R&D activities on immune health supplements are constantly growing to make highly effective nutritional supplements for boosting one’s immunity.

Market Coverage

• The market number available for – 2020-2027

• Base year- 2020

• Forecast period- 2021-2027

• Segment covered- 

o By Type

o By Application

• Regions covered-

o North America

o Europe

o Asia-Pacific

o Rest of the World

• Competitive Landscape:  Amway Corp., Herbalife Nutrition Ltd., and Glanbia plc, among others.

Key questions addressed by the report

• What is the market growth rate?

• Which segment and region dominate the market in the base year?

• Which segment and region will project the fastest growth in the market?

• How COVID-19 impacted the market?

o Deviation from the pre-COVID-19 forecast

o Most affected region and segment

• Who is the leader in the market?

• How are players addressing challenges to sustain growth?

• Where is the investment opportunity?

Global Immunity Booster Supplement Market Report by Segment

By Type

• Capsule
• Pill
• Liquid
• Powder

By Application

• Online
• Offline

Global Immunity Booster Supplement Market by Region

North America       

• US

• Canada

Europe

• Germany

• UK

• France

• Spain

• Italy

• Rest of Europe

Asia-Pacific    

• China

• Japan

• India

• Rest of Asia-Pacific

Rest of the World

• Latin America

• Middle East and Africa