The Indian e-commerce industry is expected to see a CAGR of 25.9% during the period (2019-2025). The growth in the economy and economic workforce supports the adoption of online services that contributes to the e-commerce market. India is considered as one of the fastest-growing economies across the globe. As positive cases of COVID-19 are rising, the demand for e-commerce services is increasing. The lockdown started on 25th March 2020 in the country as a preventive measure against the COVID-19 pandemic in India. All e-commerce services were suspended for more than one month in the country except for groceries and other essential services. This long period has impacted the business of e-commerce companies in the country. On 19th May 2020, the central government removed all restrictions from e-commerce companies such as Flipkart, Amazon, and Snapdeal, as well as vertical retailers including Lenskart, Nykaa, and FirstCry, as part of its plan for Lockdown 4.0. In addition, various large offline retailers and wholesalers, including Future Group, Spencer’s Retail, Metro Cash and Carry, and Walmart’s Best Price, have started to provide services to customers online, building omnichannel models to deliver goods and groceries amid a nationwide lockdown. The stepping of new players in the e-commerce industry is creating enormous opportunities for market growth in the country.

The Indian e-commerce industry report is segmented into electronics, apparel, healthcare, pharmaceuticals, and nutritional products, beauty and personal care, and others. Healthcare, pharmaceuticals, and nutritional products segment is anticipated to exhibit the highest growth in 2020. The demand for vitamins & proteins to maintain the immunity level of consumers is a key factor contributing towards the high growth of the market segment. Moreover, the e-commerce market for beauty & personal care products will grow at the second-highest growth in 2020. The high demand for personal care products to maintain hygiene is anticipated to be the key factor contributing to the growth of the market segment.

Amazon.com, Inc., eBay Inc., Flipkart, Paytm.com, and Snapdeal Pvt. Ltd. are some major e-commerce companies in the country. After getting acquired by Walmart for $16 billion, Flipkart is expected to launch more offline retail stores in India for promoting private labels in segments such as electronics and fashion. In September 2018, Flipkart completed the acquisition of Israel-based analytics start-up Upstream Commerce that will aid the firm in price and efficiently position its products.

Research Methodology

OMR global recently published a report addressing the impact of COVID-19 on the Indian e-commerce industry. The study is incorporated by extensive primary and secondary research conducted by the research team. Secondary research has been conducted to refine the available data. Different approaches have been worked on to derive the market value and market growth rate. In the report, the analysis of the country is provided by analyzing various regional players, laws and policies, consumer behavior, and macro-economic factors. The report includes an analysis of different regions and countries and the effect of COVID-19 on the e-commerce industry of each respective region. Besides, an expected recovery timeline of the industry will also be included with the best- and worst-case scenario which will aid clients to take their future steps in the decision-making process.

Sources Include

• Financial reports of companies involved in the market
• Whitepapers, research-papers, and news blogs
• Company websites and their product catalog
• Government Organizations Reports

The report provides an in-depth analysis on market size, intended quality of the service preferred by consumers. The report will serve as a source for 360-degree analysis of the market thoroughly integrating different models.

The Report Covers

• Comprehensive research methodology of Indian e-commerce industry.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting Indian e-commerce industry.
• Insights about market determinants which are stimulating Indian e-commerce industry.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.