Indian air coolers market is estimated to grow at a CAGR of 12.2% during the forecast period. Increasing launches of innovative air coolers is one of the crucial factors accelerating market growth. For instance, in March 2020, Orient Electric Limited, a division of CK Birla Group, introduced its new range of energy-efficient inverter air coolers driven by Electronically Commutated Motor (ECM) technology that offers up to 50% savings on electricity and energy cost. Its coolers range also comprises IoT-enabled air coolers, work on Wi-Fi, and also available with voice control. Orient Electric is focusing on gaining a 25% market share in the air coolers over the two years. The increasing launches of these new energy-efficient air coolers support to attract a large number of a consumer base, which in turn, is driving the market growth.

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Indian air coolers market is segmented based on type and application. Based on type, the market is classified into tower, desert, and others. In 2019, tower air coolers are being significantly preferred owing to its space-saving features. It is a sleek and slim form of air cooler that is appropriate to place in small areas as it captures small floor space. Based on the application, the market is classified into residential and commercial. In 2019, residential held the largest share in the market owing to the significant availability of the middle-class population and significant demand for low capital cost and energy-saving air coolers in residential space.

Some prominent players in the market include Symphony Ltd., Havells India Ltd., Bajaj Electricals Ltd., Usha International Ltd., and Orient Electric Ltd. Product launches are regarded as a key strategy adopted by the market players to leverage their market share. For instance, in March 2018, Bajaj Electricals revealed Bajaj Cool.iNXT, as its first of its kind IoT enabled air cooler, which is intended to improve customer’s experience through intuitive designs and smart technology. The company expected a significant potential for IoT powered air coolers from both residential and commercial space. This air cooler can be controlled through infrared (IR) remote, art mobile app, and digital control panel on the cooler. 

Research Methodology

The market study of the Indian air coolers market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market into various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings the authenticity in our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. Indian Air Coolers Market Research and Analysis by Type
2. Indian Air Coolers Market Research and Analysis by Application

The Report Covers

• Comprehensive research methodology of the Indian air coolers market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the Indian air coolers market.
• Insights about market determinants which are stimulating the Indian air coolers market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.