Indian alcoholic beverages market is estimated to grow at a CAGR of 4.2% during the forecast period. In 2018, the market in India was valued at $36.5 billion and is further estimated to reach $48.0 billion in 2025. The factors contributing to the market growth include increasing demand for alcoholic beverages in the country due to their huge population base, growing consumption of alcohol by the young generation, and rising disposable income. The changing social norms and the growing acceptability of alcohol have led to high and regular alcohol consumption among people in the region. India is one of the major countries in the market due to its demographics & economy. The Indian alcohol industry can be classified into various categories such as IMFL (Indian made foreign liquor), imported liquor, beer and country-made liquor, and others. The rising demand in these categories further contributes to the Indian alcoholic beverages market.

The increasing disposable income, growing acceptance of alcoholic beverages in social circles, and inclining consumer preference toward premium varieties of IMFL is expected to result in gradual growth in favor of premium brands. IMFL includes brown spirits such as whisky, rum, and brandy; and white spirits such as gin, vodka, and white rum. Imported alcoholic beverages are consumed less than locally manufactured brands in India. The imported brands are mostly preferred by the rich and upper middle class in urban cities and are also popular among young professionals and entrepreneurs. Thus, the increasing demand for imported bands by these individuals is further expected to contribute to the growth of the Indian alcoholic beverages market in the near future.    

Research Methodology

The market study of the Indian alcoholic beverages market is incorporated by extensive primary and secondary research conducted by the research team at OMR.  Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report is intended for alcoholic beverages manufacturing companies, distributors and suppliers, and other related companies for overall market analysis and competitive analysis. The report provides an in-depth analysis of market size, intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.

Market Segmentation

1. Indian Alcoholic Beverages Market Research and Analysis by Type
2. Indian Alcoholic Beverages Market Research and Analysis by Packaging Type

The Report Covers

• Comprehensive research methodology of the Indian alcoholic beverages market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the Indian alcoholic beverages market.
• Insights about market determinants which are stimulating the Indian alcoholic beverages market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.