The India candy market is anticipated to grow at a considerable CAGR during the forecast period. Increasing disposable income, the increasing popularity of unique flavor candies, and the strong presence of global as well as domestic players in the market are some of the major factors augmenting the Indian candy market. Additionally, the candy manufacturers also include the regional spices and herbs to which in turn enhances their products appeal among the people which is also anticipated to influence the growth of the market.

Perfetti Van Melle is one of the top five largest confectionery manufacturers by volume across the globe. The company is the manufacturer for some of the most popular brands in India such as Alpenliebe, Big Babol, Chupa Chups, and Mentos. Moreover, domestic brands are also performing well in the country. For instance, Pulse candy of DS Group achieved a revenue of around $45 million in 2017, just after two years of its launch in the country. 

The India candy market is segmented on the basis of type, flavor, and distribution channels. By type, the market is further segmented into hard-boiled candies; pastilles, gums, jellies & chews; toffees, lollipop, twist & stick candy, and others. By flavor, the market is further segmented into caramel, chocolate, mint, coffee, fruits, and others. Based on the distribution channel, the market is sub-segmented into supermarkets/ hypermarkets, convenience stores, and online channels. Convenience stores are expected to hold a major market share during the forecast period in the country. 

The key players of the India candy market include ITC Ltd., Lotte India Corp. Ltd., Nestle S.A., Perfetti Van Melle Group BV, Parle Products Pvt. Ltd., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including new product launch, research & development, mergers & acquisitions, collaborations, and funding to stay competitive in the market.

Research Methodology

The market study of the India candy market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts to brings more authenticity to the reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report is intended for candy manufacturers & distributors, research organizations, and other related organizations for overall market analysis and competitive analysis. The report provides an in-depth analysis of market size, products offered by the companies, and future market opportunities. The report will serve as a source for a 360-degree analysis of the market thoroughly delivering insights into the market for making better business decisions.

Market Segmentation

1. India Candy Market Research and Analysis by Type
2. India Candy Market Research and Analysis by Flavor
3. India Candy Market Research and Analysis by Distribution Channel

The Report Covers

• Comprehensive research methodology of the Indian candy market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting the Indian candy industry.
• Insights about market determinants which are stimulating the India candy market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.