Indian digital signage market was $460 million in 2018 and is estimated to grow at an impressive growth rate of around 11.6% over the forecast period. The rising demand for digital advertising in the country is augmenting the need for digital signages. As per the India Brand Equity Foundation (IBEF), India’s digital advertisement market is expected to grow at a CAGR of 33.5% to cross $3.8 billion marks by 2020. This is estimated to increase the focus of commercials and industries on digital platforms. For instance, the Indian Railways is working on a new advertising policy that intends to install 100,000 big digital screens at 2,175 railway stations across India, which is anticipated to generate around $1.8 billion in revenue annually.

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In addition, digital advertising expenditure is expected to leverage in the financial sector of the country as well. Digital signage systems can be employed to broadcast the latest information regarding new products of banks or features in the form of 2D animation/audio-visuals. As these systems are centrally located, such contents can be pushed in a few minutes to all or upon selected digital signage systems installed pan India. As using computers and watching TV has added prominence for any information, digital signage is a better alternative to reach large audiences. It is considered better than printed posters, e-mail and bulletin boards as it can deliver breaking news in real-time, including updated real-time stock market rates and Forex rates. Therefore, it is estimated to have an emerging role in the financial sector in the country.

Indian digital signage market is segmented on the basis of component type, product, application, and region. On the basis of component type, the market is divided into hardware and software. On the basis of the product, the market is classified into standalone display and video wall. Furthermore, the market is classified, on the basis of application, into commercial, industrial, infrastructural, and others. Commercial application of digital signage is estimated to be the fastest-growing segment during the forecast period. The segmental growth is attributed to the extensive application of digital signage displays for advertisement and for announcements in the commercial sector. The commercial sector includes retail, healthcare, hospitality, and government, with applications across hospitals, hotels, quick-service restaurants (QSRs), and malls.

The Indian digital signage market is characterized with the presence of various players operating in the market. Some of the prominent players that contribute significantly in the market include BenQ Corp., Intel Corp., Hisense International Co., Ltd., Sony Corp., LG Electronics Inc., Panasonic Corp., and others. These players operate in very highly competitive environment and thus adopts various strategies to stay competitive in the market. Mergers and acquisitions, new product launch, geographical expansion, manufacturing capability expansion are some of the majorly adopted strategies by these market players.

Research Methodology

The market study of the Indian digital signage market is incorporated by extensive primary and secondary research conducted by the research team at OMR.  Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior and macro-economic factors. Numbers extracted from Secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.

Secondary Sources Include

• Financial reports of companies involved in the market.
• Authenticate databases 
• Whitepapers, research-papers, and news blogs.
• Company websites and their product catalog.

The report provides an in-depth analysis of market size, different products, and future market opportunities. The report will serve as a source for a 360-degree analysis of the market thoroughly delivering insights into the market for making better business decisions.

Market Segmentation

1. Indian Digital Signage Market Research and Analysis by Component Type
2. Indian Digital Signage Market Research and Analysis by Product
3. Indian Digital Signage Market Research and Analysis by Application

The Report Covers

• Comprehensive research methodology of Indian digital signage market.
• This report also includes a detailed and extensive market overview with key analyst insights.
• An exhaustive analysis of macro and micro factors influencing the market guided by key recommendations.
• Analysis of regional regulations and other government policies impacting Indian digital signage market.
• Insights about market determinants that are stimulating Indian digital signage market.
• Detailed and extensive market segments with regional distribution of forecasted revenues.
• Extensive profiles and recent developments of market players.